Brevo, formerly known as Sendinblue, is a digital marketing platform that stands out primarily for its email marketing services. Designed for small and medium-sized businesses, it offers a wide range of tools at a competitive price. The intuitive and well-designed interface makes campaign management easy, even for users with limited experience. Contact management is highly structured, allowing list segmentation based on various criteria such as user behavior or stated preferences. One of Brevo’s key strengths is its automation engine, which is easy to configure and enables the creation of advanced workflows, such as sending follow-up emails after a specific customer action or building personalized sales funnels. Email personalization options are extensive, both in design and content. The dynamic personalization feature allows the insertion of specific details for each recipient, such as name, location, or interests, which increases the effectiveness of communication and conversion rates. Brevo's reporting is detailed, providing insights into all campaign aspects through a comprehensive analytics dashboard that displays key performance indicators (KPIs) such as open rates, clicks, and conversions. Its pricing policy is also flexible, with a free plan that allows up to 300 emails per day and scalable paid plans based on the number of emails sent or contacts managed. This flexibility makes Brevo an ideal solution for both small businesses and larger enterprises, allowing cost control without sacrificing advanced features. Brevo also supports a wide range of integrations with other platforms, including CRM systems, e-commerce platforms like Shopify and WooCommerce, and content management systems like WordPress. Customer support, available in multiple languages, is one of its most praised features, offering assistance via email, live chat, and phone, depending on the selected plan. Even the free plan provides responsive and knowledgeable support, and the platform includes a wide array of resources such as tutorials and webinars to help users maximize the platform’s potential. Brevo is a comprehensive and versatile platform, ideal for those seeking a powerful yet accessible solution for managing email marketing campaigns. With its ease of use, excellent automation features, and flexible pricing, it is particularly suited for small and medium-sized businesses looking to strengthen their online presence. While there is room for improvement, especially in transactional emails, Brevo’s overall feature set makes it an excellent choice for anyone looking to implement an effective digital marketing strategy.

The ease of use, how it catches the company brand fro our websites. Nice automation features making the customer experience easy to fullfill. It's been really easy to implement both at my customers company and my own. I use Brevo everyday. The way to import lists of customers from other systems is really neat. Quite easy to integrate the chat bot on the website too. THe customer support is really helpful, the few times I have needed help.

It is very easy to use. The management of contacts is very intuitive, unsubscribed users are automatically removed from mailing lists. Brevo allows for the creation of very pleasant templates.