Avaliações 270 Viant Technology
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The best aspect about Viant's Adelphic DSP is their support staff. From day one, our assigned team was ready to brainstorm and guide us through implementing campaigns. They're very responsive, and answer questions quickly. They are all local to the US, so business hour responses are common. The platform itself takes some getting used to, but once you figure out your campaign structure and how to apply audiences, the world is at your fingertips. Viant has many 3rd party audiences, as well as some unique partnerships. You also have the ability to scale channels, with display, native, connected TV, and even "programmatic" linear TV which describes their relationship with Dish Network. Análise coletada por e hospedada no G2.com.
After using the platform for a few months, there are two downsides I see. Fees being the biggest. As you add on levers to your advertising, many come with a fee which compounds to a point where you're spending 60% of your budget on fees and much less on media and impressions. My second downside is too much scale sometimes. There are a number of sites that will absorb too much budget, and excluding sites in bulk is very cumbersome and slow. Análise coletada por e hospedada no G2.com.
A equipe de contas é um dos grupos de pessoas mais agradáveis com quem trabalhamos, e a página principal/visão frontal na interface do usuário é muito amigável. Fácil de navegar. Análise coletada por e hospedada no G2.com.
A configuração/campanha real para lançar dentro da própria plataforma não é tão intuitiva quanto gostaríamos. A facilidade na configuração (especificamente CTV) não atende a todas as nossas necessidades. Muito difícil de gerenciar especificamente no nível de fornecimento. Análise coletada por e hospedada no G2.com.
Powerful data integration and real-time analytics. These features enable effective decision-making and optimization in advertising campaigns, enhancing targeting and campaign performance. Análise coletada por e hospedada no G2.com.
The user interface of Viant Technology can be complex and intimidating for new users, leading to a steep learning curve. This can delay the full utilization of the platform's capabilities. Análise coletada por e hospedada no G2.com.
- A plataforma é realmente visualmente simples, o que torna o processo de integração e implementação direto
- o componente de tráfego criativo (upload em massa e individual) é incrível Análise coletada por e hospedada no G2.com.
Não há muita flexibilidade nas capacidades de relatórios, o que afeta o nível de granularidade que você pode explorar em termos de dados - afeta, em última análise, a capacidade de otimizar de forma tão dinâmica e eficaz quanto DSPs comparáveis. Análise coletada por e hospedada no G2.com.
The dashboard is very clean. The reps are amazing. Ive seen great sucess probably my favorite partnet that I work with. Análise coletada por e hospedada no G2.com.
Nothing comes to mind. I could see potential for more AI tools. Análise coletada por e hospedada no G2.com.
Viant is user-friendly, easy to navigate and pretty straight forward when it comes to setting up campaign builds. I've had a lot of great success using the audiences from the Identity Management tool. The customer support with our account team is unmatched, always willing to help quickly and go above and beyond to support our client's needs. Análise coletada por e hospedada no G2.com.
The downsides of Viant technology are the lack of accuracy and difficulty to use the forecasting tool. I wish this was easier to use and more reliable for planning purposes. Another downside is that there is limited scale and targetability in international countries. Análise coletada por e hospedada no G2.com.
Eu gosto da interface fácil, configuração rápida de campanha Análise coletada por e hospedada no G2.com.
Acho que gerenciar os orçamentos dentro das linhas e grupos de anúncios é um pouco confuso. Além disso, o criativo levou mais de 24 horas para ser aprovado. Muito para campanhas apressadas. Análise coletada por e hospedada no G2.com.
The Viant team is comprised of experts within the programmatic industry that are willing to go the extra mile to ensure our client's needs are not only met but exceeded. They operate as an extension of our team and assist with market research and provide strategic recommendations for our campaigns. Viant has also created new products to push the industry forward. Análise coletada por e hospedada no G2.com.
Growing quickly can lead to mistakes being made. There have been occurances where updates break certain functions of the platform. The Viant team is quick to respond with a fix and is willing to provide make goods when applicable. Análise coletada por e hospedada no G2.com.
