Avaliações 225 Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
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Evergage allows us to personalize our website, segment our audience and create custom experiences by audience and quickly test on our website. Análise coletada por e hospedada no G2.com.
It is impossible to use this tool effectively without someone who can code design into campaigns. There are also often inexplicable bugs. Análise coletada por e hospedada no G2.com.
As estatísticas gráficas fáceis de compartilhar dão uma sólida sensação de segurança de que você está no caminho certo e fornecem uma maneira fácil de compartilhar com os outros. A seção de ajuda é muito bem feita e faz você perceber que há muuuuito que você poderia estar fazendo. Análise coletada por e hospedada no G2.com.
Eu gostaria que o editor visual fosse mais refinado... e considerasse uma variedade maior de tipos de base de código. Análise coletada por e hospedada no G2.com.
Exemplos reais de sucesso. Estratégias de entrada no mercado fáceis de entender e design organizacional para executar e entregar um roteiro de sucesso. Ambiente pequeno e íntimo para fazer perguntas e compartilhar conhecimento. Análise coletada por e hospedada no G2.com.
Algumas das sessões eram um estado futuro com tecnologia não pronta para o mercado. Análise coletada por e hospedada no G2.com.
I work for a central Marketing team at my organization, so being able to target different segments and personalize my messages for each of my companies products is a great plus Análise coletada por e hospedada no G2.com.
I'm lucky to have a central Web team at my organization; otherwise, I would have had troubles making some of the Ads responsive to mobile devises Análise coletada por e hospedada no G2.com.
Building a campaign is easy for everyone. Análise coletada por e hospedada no G2.com.
There's currently no real way to automate a campaign. Análise coletada por e hospedada no G2.com.
Evergage fills a space in the analytics market like no other product I've tried.
As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and configurations that many analytics systems simply replicate.
While many people will not have the demanding requirements that I have for Evergage, I really have put it through the paces and pushed the support team to get me top-notch data exports for our predictive analytics projects. And you know what? They have delivered.
After 2 years of using the product at 2 companies (I requested it at my latest job and got it), they just keep adding critical features like UTM tracking, custom variables, custom event support. API enhancements, Improved online support and the ability to export both events-based and user-based tracking (without the annoying TOS Google Analytics is now requiring for tracking by userID).
they've even recently added the ability to "bucket" into segments by event occurrence. This is huge for our A/B testing and multivariate analysis of the numerous "personas" and "affinities" that we know about our users/visitors by ID.
Oh and did I mention that they generate unique userIDs for all anonymous visitors and they will overwrite that system ID and use the userID you indicate when you know the visitor's userID and configure Evergage to use it! For customer analysis and sales optimization, this is irreplaceable. I've written a bit about how Evergage has allowed us to create customer churn-risk scores here: http://blog.findable.me/post/52410161427/3-steps-to-building-customer-churn-risk-scores.
Basically, I'm now an Evergage fanboy (or "net promoter") but I actually have no affiliation with the company. Análise coletada por e hospedada no G2.com.
The only thing that is annoying is that their UI (which majorly improving every month), it has some annoying bugs occasionally. And I wish they had a simple dashboard iphone and/or android app. But I think all in good time. Análise coletada por e hospedada no G2.com.
Evergage is the best real-time website personalization platform. It's very user friendly and the team is wonderful to work with and super knowledgeable and responsive. Análise coletada por e hospedada no G2.com.
There is nothing I dislike. Evergage is constantly trying to improve software. Análise coletada por e hospedada no G2.com.
Evergage fornece uma ferramenta poderosa para personalizar experiências na web com base no comportamento do usuário ou em outros critérios definidos pela sua estratégia de marketing. A capacidade de criar campanhas em todo o site, bem como do tipo de localização geográfica ou interesse em produtos, é fantástica. Análise coletada por e hospedada no G2.com.
A curva de aprendizado é um pouco íngreme e a configuração de campanhas de exibição individuais às vezes requer a escrita de HTML, especificamente com campanhas que substituem conteúdo em seu site. A documentação do Evergage é útil para a estratégia de campanha em alto nível, mas não fornece detalhes sobre a interface do usuário e os termos usados na própria ferramenta. Também poderiam ser feitas algumas melhorias no motor de recomendação com critérios adicionais para itens recomendados. Coisas como priorização de itens recomendados, visualizações personalizadas de itens do catálogo e a capacidade de clonar experiências dentro de uma campanha seriam muito apreciadas. Análise coletada por e hospedada no G2.com.
Evergage has a great analytics engine and it's company and industry recognition is also great. It's quite easy to create new segments and use their tools to learn where best to personalize based on industry and geography. Their reporting is also very good and provides a number of options for viewing results in order to give a thorough perspective on exactly how effective a campaign has been. They have a great customer success team that actually takes your success seriously and will assist you with ideas and implementation. Análise coletada por e hospedada no G2.com.
Their UI for campaign creation needs serious work. It's really not intuitive and has a steep learning curve. I know icons are difficult, but there are many industry standards out there that would make figuring out their UI much simpler. It's exceedingly clear that they put tremendous effort into their stats and analytics engines, but now they need to work on their UI. Don't let that throw you too much, though. It's still a great tool. Análise coletada por e hospedada no G2.com.
While our company uses Evergage for ecommerce. I am a Videographer and have found it particularly helpful for tracking video analytics. We were looking for a solution to better understand our video customers. Evergage allows us to track video engagement rates, trends and revenue much more efficiently than we were with Google Analytics. Análise coletada por e hospedada no G2.com.
Since I don't have a programming background, it was a little difficult to figure out how everything works. Evergage support does a great job or setting everything up for you. I wish there were some more training videos/support pages on how to get set up and manage your reports. Análise coletada por e hospedada no G2.com.
