Avaliações e Detalhes do Produto de Madison Logic Platform

Madison Logic makes content syndication simple and scalable, helping us reach our target accounts with relevant thought leadership. The platform provides robust audience targeting capabilities, allowing us to focus on ideal personas within key accounts. The integration with our CRM and marketing automation tools ensures a seamless lead flow, making it easier to nurture and engage prospects. The reporting dashboards provide useful insights into lead performance and engagement trends. Análise coletada por e hospedada no G2.com.

Lead pacing and distribution can be inconsistent, making it challenging for SDRs to receive a steady flow of leads. Account-level lead caps sometimes prevent us from hitting our total lead goal, requiring adjustments that impact campaign diversity. Additionally, campaign activation turnaround times could be faster to ensure a more agile execution. Análise coletada por e hospedada no G2.com.

They deliver excellent results. Not only that, they have gone out of their way to help us with additional insights, supporting our strategy and provided support throughout our journey. They have a team I trust and partnering with them has been a first-class experience. Análise coletada por e hospedada no G2.com.

US based, which has created challenges re data sharing and contracting due to jurisdictions. But, again, the team have worked hard to resolve these issues and we now have a workable arrangement for the future. Análise coletada por e hospedada no G2.com.

Eles têm acesso a dados e públicos que geram leads de alta qualidade para o nosso negócio. Com a capacidade de executar exibições de acompanhamento e uma variedade de programas de syndicação de conteúdo, vemos resultados rapidamente. O suporte ao cliente é rápido e a implementação é fácil. Análise coletada por e hospedada no G2.com.

Nada vem à mente. Às vezes, com a transição de vendas para o sucesso do cliente, alguns detalhes estratégicos podem se perder, mas isso é uma correção fácil. Análise coletada por e hospedada no G2.com.

Like the intuity - helps with our outbound process and give context to our IB leads. Overall useful. Análise coletada por e hospedada no G2.com.

Can be a little bit busy - multiple options that have similar functionality - not a big thing but I think it could be simplified slightly. Análise coletada por e hospedada no G2.com.

Madison Logic has been a game-changer for our digital marketing team, significantly enhancing our Advertising and ABM efforts. The platform's performance has been exceptional, allowing us to reach and engage our target accounts across multiple media channels with precision. The variety of tactics available—from content syndication to display advertising—offers us flexibility to adjust our approach based on campaign needs, driving impactful engagement throughout the buyer’s journey. One of the standout features is the depth of audience insights, which has enabled us to refine targeting and deliver highly relevant content that resonates with key accounts. Overall, Madison Logic has proven to be a reliable, powerful tool that helps us drive results and maximize ROI. Análise coletada por e hospedada no G2.com.

The Platform user interface and how the data is presented could use some improvements. In addition it's wonderful working with our account team but would be ideal to also have our digital marketers have access to upload account lists and analyze insights to help speed up the planning process. Análise coletada por e hospedada no G2.com.

- Quality of data provided

- Guaranteed number of leads per campaign

- Lots of methods to communicate with prospects (email, display ads)

- Data gathered between campaigns can be used to optimise the next set

- Easy to navigate around

- Data passes through to Marketo and CRM Análise coletada por e hospedada no G2.com.

- User interface can be jarring to begin with, but once you get to grips with it, it makes sense

- Content can only be used twice ocross campaigns, can't repeat more than that Análise coletada por e hospedada no G2.com.

Desde o início do envolvimento com a Madison Logic até a entrega do nosso programa de projeto e o uso das ferramentas fornecidas, tem sido uma experiência fantástica e uma que eu gostaria de ter descoberto há 6-12 meses.

Toda a plataforma ML tem sido um prazer simples e eficaz de usar e aproveitar, e a experiência do cliente proporcionada pela equipe designada da ML tem sido fantástica. Continuamos a usar as ferramentas diariamente para auxiliar nosso negócio. Análise coletada por e hospedada no G2.com.

Não há nada que tenhamos desaprovado nas experiências que tivemos e recomendaríamos altamente a qualquer organização que esteja pensando em fazer algo fora do comum. Análise coletada por e hospedada no G2.com.

Lots of scale, fully staffed teams, operational excellence Análise coletada por e hospedada no G2.com.

We have had some performance issues with their platform in the past but is to be expected. Análise coletada por e hospedada no G2.com.

A parte de análise da plataforma é muito perspicaz! Ótimos gráficos para reuniões de liderança. Análise coletada por e hospedada no G2.com.

Poderia ser um pouco mais fácil de usar do ponto de vista de relatórios. Análise coletada por e hospedada no G2.com.

As a user, I found the platform’s ability to deliver actionable data to be one of its strongest attributes. This comprehensive data helps in making informed decisions and fine-tuning marketing strategies effectively.

One of the standout features of Madison Logic is its dedicated account representatives. The reps are not only knowledgeable but also exceptionally helpful, providing support and guidance whenever needed. Their assistance has been invaluable in navigating the platform and optimizing its use to meet our specific marketing objectives. Análise coletada por e hospedada no G2.com.

The platform’s usability and customizability leave something to be desired. While the functionality is there, greater flexibility in customizing the program dashboard layout and data points included would greatly enhance the experience. Análise coletada por e hospedada no G2.com.