Avaliações e Detalhes do Produto de DemandScience

There are very few tools out there that help demonstrate the impact of content on the sales cycle. BrightFunnel was able to aggregate data from every asset we published—so I knew which accounts downloaded a piece of content at what stage in the lead cycle. This was huge for our Account-Based Marketing initiative and scored big points with the sales team. More importantly, with BrightFunnel's multi-touch attribution, I was able to demonstrate that content was the leading influencer on pipeline after events. And we were spending tens of thousands of dollars on events, so the ROI of content was much higher. These metrics allowed our team to push for more resources allocated for content and helped our entire organization understand the importance of content on revenue. I will push to have BrightFunnel as part of my tech stack no matter where I go. Análise coletada por e hospedada no G2.com.

There are a lot of ways to visualize data. It was important for each person on our team to understand what to pull and how to do it. There was some discrepancy there, but the success team was always there to help us get it right. Análise coletada por e hospedada no G2.com.

The ability to target personas at key targets at our primary accounts and tier them based on our market whitespace. Our ability to test various messaging and ads is key to getting in front of essential contacts. Análise coletada por e hospedada no G2.com.

The next level of this type of ABM solution would be zero in on the specific contacts that are hitting our content and track this back to our content marketing and CRM systems. Análise coletada por e hospedada no G2.com.

I like that the tool offers consistent brand campaigns across users that can be managed at the system level by marketing. Análise coletada por e hospedada no G2.com.

For this to be a real business driver you need to have a large sales team. For small business it is better value to manage the process yourself. Análise coletada por e hospedada no G2.com.

I like the ability to see opportunities/touches across multiple campaigns Análise coletada por e hospedada no G2.com.

I feel like I don't fully understand how to use BF to it's maximum potential. Also I wish it updated more frequently. Análise coletada por e hospedada no G2.com.

How easy it is to search for the campaigns and the ability to view opportunities influenced by campaigns in SFDC through Brightfunnel. Análise coletada por e hospedada no G2.com.

The parent campaign function in SFDC does not hold when the campaigns are synced to BrightFunnel which is frustrating since it would help us with grouping the ROI of programs where we have multiple SFDC campaigns. Análise coletada por e hospedada no G2.com.

The tool runs the spectrum of needs, from quick hits (like orphan lead finder) to more scaled out campaign cleanliness tactics I think the tool is capable of achieving a lot. Análise coletada por e hospedada no G2.com.

The UI is a bit clunky and its hard to figure out where things are that you need to find. Análise coletada por e hospedada no G2.com.

Eu gosto da facilidade da plataforma. Uma vez que você a aprende, é muito simples e tem uma ótima experiência do usuário. A Terminus também oferece um ótimo suporte, enquanto aprendemos a plataforma, eles ofereceram vários treinamentos e ajudaram a responder a quaisquer perguntas que eu pudesse ter. Eles definitivamente foram além para nos ajudar. A plataforma também possui um ótimo sistema de relatórios, então você obtém uma ótima visualização de como a campanha foi. Análise coletada por e hospedada no G2.com.

Pela minha experiência, não há nada que eu não goste na plataforma até agora. Análise coletada por e hospedada no G2.com.

Super fácil de usar a Integração do Salesforce. O preço baixo torna muito acessível para pequenas e médias empresas. Fácil de fazer upload de criativos e alcançar apenas pessoas que trabalham nas suas Contas Alvo. Análise coletada por e hospedada no G2.com.

O teste A/B e a integração avançada com o SFDC (para enviar dados de volta ao SFDC) exigem o dobro do custo da plataforma em relação ao pacote básico. Difícil saber quem você está alcançando em suas Contas Alvo (qual unidade de negócios ou cargos). Análise coletada por e hospedada no G2.com.

Atribuição para oportunidades específicas, mostrando todos os muitos contatos ao longo de várias campanhas. Análise coletada por e hospedada no G2.com.

Eu preciso ver o desempenho de campanhas específicas e comparar com outras campanhas específicas. Eu entendo que isso está por vir. Análise coletada por e hospedada no G2.com.

The interface is intuitive, it is easy to set up new campaigns.

The integration with Salesforce allows for almost unlimited possibilities as far as targeting and campaign design. We're able to design incredibly targeted campaigns based on the account lists we have built out in Salesforce.

With the way progression is defined in Terminus, we are able to have our ads progress as a buyer account moves through the funnel. Análise coletada por e hospedada no G2.com.

I wish some of the reporting metrics were slightly better presented. A more visually appealing reporting dashboard would be helpful.

Some way of quickly appending URLs to ads would be helpful, adding a large amount of ad inventory takes a while, as we tag each individual ad with it's own tracking URL. Análise coletada por e hospedada no G2.com.