Prós e Contras de Adobe Journey Optimizer

The UI is very easy to navigate. Journey building is very intuitive and doesn't require an advanced technical user to do. Building emails and landing pages are simple and do not require a coder/designer to create. Custom actions make it easy to integrate AJO with a wide variety of other platforms/datasets. Pre-built use case playbooks offer a good starting point for creating almost any type of journey without having to build them from scratch every time. Análise coletada por e hospedada no G2.com.

It is only as strong as it's AEP foundation, so if there is not enough/accurate/complete data stemming from AEP then marketers are at a disadvantage. There is no form functionality which hopefully will be on Adobe's roadmap. Análise coletada por e hospedada no G2.com.

With Adobe Journey Optimizer we are more efficient with our marketing generating more revenue and saving on resources Análise coletada por e hospedada no G2.com.

There are some things I think we can improve as the UX of the platform to be more friendly Análise coletada por e hospedada no G2.com.

It's ease of integration is remarkable building on top of other Adobe modules. The UI is intuitive, allowing marketers to manage journeys without diving into technical details. Having the ability to create personalized journeys is very useful Análise coletada por e hospedada no G2.com.

As mentioned, integration is easy only if you are already utilizing Adobe package. Outside of that, there's complexity to integrate other data sources to AJO.

Adoption across the organization is also a disadvantage majorly because journeys cannot be built to satisfy business objectives of all product lines. Análise coletada por e hospedada no G2.com.

The platform isn't just reactive like some others in the space. It's also anticipatory and delivers tailored messaging, through the right medium (text, email, etc) with exceptional timing. This is particularly helpful if you're juggling various touchpoints along the customer journeys for a broad audience. Bringing a personalized CX to audiences at scale was made much easier by using AJO. Análise coletada por e hospedada no G2.com.

For SMB applications, it's a bit overkill. At the price point, it may not be the most reasonable for SMB/MM use cases. The real benefit of the platform is scale, and in those situations, that benefit doesn't really apply. Análise coletada por e hospedada no G2.com.

AJO torna fácil construir experiência do cliente, arrastar e soltar componentes, simples e intuitivo. Não requer que você seja um especialista. Como de costume, a Adobe embala uma tonelada de recursos, aprimora e evolui seus produtos todos os anos. AJO dá a você o poder de rastrear interações com clientes e otimizar a jornada do cliente. Análise coletada por e hospedada no G2.com.

Como é uma ferramenta complexa, com muitas funcionalidades integradas, é um pouco lenta às vezes. A renderização visual da jornada leva tempo. Análise coletada por e hospedada no G2.com.

This one has been a real game-changer for me, and I especially love how easy it is to use and intergrate with other tools from Adobe. If you're looking to imrpove campaigns, and deliver better, and more personalized customer interactions, this one is an excellent choice for that. Análise coletada por e hospedada no G2.com.

The platform is a bit more advanced and can feel overwhelming at first, especially if you are unfamiliar with Adobe features. However, if you are someone more experienced with other Adobe platforms, this one is an excellent choice for you. Análise coletada por e hospedada no G2.com.

It can be very challenging to create similar messaging across different platforms - Adobe Journey Optimizer really helped with this! Análise coletada por e hospedada no G2.com.

We got feedback from prospects that the continuous marketing could be a little overwhelming and in your face - so we just turned down the frequency of the communication Análise coletada por e hospedada no G2.com.

I think the upsides include its interface and number of features. Implementing it was a whlole other beast, but customer supprt came through big time. Análise coletada por e hospedada no G2.com.

I would say there is a steep learning curve to using this, but that is where our dedicated support team came into play. Análise coletada por e hospedada no G2.com.

It is very user intuitive and easy to use Análise coletada por e hospedada no G2.com.

I wish it was more flexible and easy to change things when needed Análise coletada por e hospedada no G2.com.

The advance personalization that i can provide to every costumer, tailored for the client based on the data we have Análise coletada por e hospedada no G2.com.

learning curve, high prices and depends on Adobe experience platform. Análise coletada por e hospedada no G2.com.