Prós e Contras de 6sense Revenue Marketing

We specifically love the integration features withour existing CRM and marketing automation tools, which made adoption and usability quite seamless. Additionally, it eliminates guesswork, which allows us to allocate our resources within a scrappy, relatively small team more effectively. Finally, it helps us identify accounts that are actively in-market, which gives our sales and marketing teams quite the edge. Análise coletada por e hospedada no G2.com.

The platform is quite robust so it requires a significant learning curve. There are a lot of features within the paltform so onboarding takes time, and there aren't that many resources online to help new users learn about it. Análise coletada por e hospedada no G2.com.

The capabilities of Revenue AI is impressive to eliminate a lot of manual prospecting work, questions around company engagement history, etc. It really gives a clear direction for customers like us to focus on quality targeting for marketing and sales as well as customized engagement.

I love how the predictive model encompasses the 1st party engagement from GTM teams as well as 3rd party data very nicely. There are enough customization features to make sure certain behaviors are tracked.

Customer support is great and responsive Análise coletada por e hospedada no G2.com.

Ease of use is clear, but sometimes challenging to promote frequency of use with Sales teams

While 6Sense delivers amazing improvements and new features constantly, there are foundational platform capabilities that 6sense can prioritize to help customers scale

It's a stellar product that a buyer needs to really prepare all participating Sales teams and Marketing teams to participate Análise coletada por e hospedada no G2.com.

The UI/UX is super intuitive. It’s easy to set up campaigns, route alerts, and get things moving, whether you’re a beginner or an expert. New users ramp up quickly, but there’s also enough depth for advanced workflows when needed. Análise coletada por e hospedada no G2.com.

There are some quirks. Some workflows and integrations could be smoother, and keeping your data clean is key—otherwise, you might need workarounds to get campaigns running the way you want. Also, I wish we could sync more records when pulling report segments from Salesforce, but lists do the job. Análise coletada por e hospedada no G2.com.

Sales reps love 6Sense for its powerful AI-driven insights that help identify and prioritize high-potential leads, allowing them to focus their efforts where it counts most. It also provides real-time account and buyer intent data, enabling reps to tailor their outreach with precision and increase conversion rates. Análise coletada por e hospedada no G2.com.

I think some of the layouts, of how you can filter the right accounts to reach out to would be better. I think a more aestheically pleasing way to use the platform would make it better, but overall not bad. Análise coletada por e hospedada no G2.com.

Learning to use the 6sense platform alongside learning the tips and tricks of revenue-driven marketing has been a journey for me. But the 6sense platform is really easy to use, there are a lot of resources out there and a great team to help along the way. Análise coletada por e hospedada no G2.com.

I like the platform, and it's usability, it is more about applying the strategy and program planning into action, that I sometimes feel overwhelmed to do, because there is so much out there. But with all the resources available, we are doing great. Taking one step at a time is the best way. Análise coletada por e hospedada no G2.com.

No geral, o 6sense ajuda a preencher a lacuna entre vendas e marketing e oferece mais insights sobre o que as pessoas estão interessadas. Minha equipe de marketing usa o 6sense todos os dias. Ele ajuda as equipes de vendas e marketing a se alinharem em torno das listas de contas mais importantes, facilitando a movimentação de prospectos pelo pipeline. O 6sense também torna o lançamento de anúncios bastante fácil do lado do marketing. Somos capazes de lançar várias campanhas que são personalizáveis para persona, tamanho da empresa e outros dados demográficos importantes. Tivemos um ótimo suporte ao cliente e sentimos que o 6sense está sempre disposto a se envolver e colaborar para criar novas ideias ou soluções de que precisamos. As integrações também foram perfeitas e fáceis de gerenciar. Análise coletada por e hospedada no G2.com.

Acho que é necessário um relatório melhor, especialmente para colaborar com vendas. Há também uma curva de aprendizado bastante grande quando se trata de usar a plataforma em sua totalidade, o que tem afetado nossa capacidade de fazer com que as vendas a incorporem em seu fluxo de trabalho diário. Acho que uma melhor implementação seria útil para que todos estejam na mesma página. Análise coletada por e hospedada no G2.com.

I like how it integrates well with other tools and platforms, making it easier for marketing teams to unify data and gain a clearer picture of customer journeys. Análise coletada por e hospedada no G2.com.

The advanced features can provide a bit of a learning curve for new users, making it difficult to onboard people to the platform. Análise coletada por e hospedada no G2.com.

Esta plataforma reúne uma gama de capacidades poderosas em uma solução. É projetada para ajudar as equipes de vendas e marketing a se alinharem em torno das listas de contas mais importantes, facilitando a colaboração e o avanço dos prospectos pelo pipeline. Com ferramentas como e-mails conversacionais, agentes impulsionados por IA e colocações de anúncios pagos, também ajuda as equipes a desenvolver estratégias mais inteligentes e mensagens mais impactantes. Ao simplificar os esforços entre as equipes de marketing, vendas e receita, esta plataforma estabelece o cenário para uma maneira mais conectada e eficiente de trabalhar. Análise coletada por e hospedada no G2.com.

Começar com esta plataforma foi um pouco de curva de aprendizado—não é o sistema mais intuitivo desde o início. Dependemos muito de manuais e guias no começo. Enquanto alguns recursos estão bem desenvolvidos, outros poderiam ser refinados, e há definitivamente potencial para se tornar ainda mais "inteligente" no futuro. Por exemplo, seria ótimo se o acionamento de e-mails conversacionais pudesse incorporar divisões de decisão de dados em vez de depender apenas de relatórios. Configurar fluxos de trabalho para diferentes equipes também pode parecer um pouco avassalador. Dito isso, o suporte que recebemos dos CSMs da 6Sense tem sido fantástico e realmente nos ajudou a superar esses desafios. Análise coletada por e hospedada no G2.com.

Revenue AI for Marketing has given us invaluable insight into the buying behaviour and personas in our ideal customer profile. It has allowed us to quickly & effectively segment our audience to ensure our messaging is reaching the right organisations at the right time. Additionally, the support and enablement we have received from 6sense has been superior. Análise coletada por e hospedada no G2.com.

Not a dislike, but room for improvement is the ANZ based intel. The platform feels very heavily weighted to US+. Análise coletada por e hospedada no G2.com.

6Sense is an absolute must for any B2B company looking to grow pipeline and accelerate deals. Not only is their UI the easiest to navigate, but their intent signals are also the best of any AI platform I've used. Their customer support is absolutely top notch, and our reps have always been knowledgable and responsive. We were also able to implement in record time thanks to their implementation specialists. The platform integrates with most of our existing tech stack, making orchestration and automation a breeze. We use 6Sense daily to inform all of our GTM strategies. Análise coletada por e hospedada no G2.com.

I think the reporting aspect could use a polish. Its current state is a great start but I would love to see more report customization. Análise coletada por e hospedada no G2.com.