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Zoho Marketing Automation Reviews & Product Details

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about Zoho Marketing Automation?

It is very easy for the sales team to follow up on leads and efficiently convert them to sales through automation. Manual jobs have been reduced after using Zoho marketing automation. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Nothing as of now. Pretty much everything works good for us Review collected by and hosted on G2.com.

Recommendations to others considering Zoho Marketing Automation:

You will see the difference when you start using it. Start with your free trial and check. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It eases the process of old methodology and this automation helps other team members to track the progress and status. Review collected by and hosted on G2.com.

Zoho Marketing Automation Overview

What is Zoho Marketing Automation?

Zoho Marketing Automation is an all-in-one marketing automation software that helps to manage marketing activities across multiple channels successfully. It helps to improve ROI and converts leads to recurring customers. Zoho Marketing Automation helps to attract visitors to the website, turn anonymous visitors into leads, and convert leads into loyal customers and retain them longer.

Zoho Marketing Automation Details
Languages Supported
Danish, German, English, French, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Spanish, Thai, Turkish, Vietnamese, Chinese (Simplified)
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Product Description

Zoho Marketing Automation is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer.


Seller Details
Seller
Zoho
Year Founded
1996
HQ Location
Austin, TX
Twitter
@Zoho
102,964 Twitter followers
LinkedIn® Page
www.linkedin.com
24,715 employees on LinkedIn®
Phone
+1 (888) 900-9646
Description

Zoho Corporation is a software development company, privately held and profitable. It offers beautifully smart software to help you grow your business. With over 50 million users worldwide, Zoho's 45+ products aid your sales and marketing, support and collaboration, finance and recruitment needs, with the long term vision to transform the way you work. Our Global HQ is in Chennai, India, and the US HQ is in Austin, Texas.


Moncy S.
MS
Overview Provided by:
Product Marketer at Zoho Corporation

Recent Zoho Marketing Automation Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Zoho Marketing Automation - Affordable and feature-rich marketing automation tool"
The best part that I like the most about the Zoho marketing automation tool is that it is very easy to use and user-friendly. If you are using othe...
Subha B.
SB
Subha B.Small-Business (50 or fewer emp.)
3.5 out of 5
"Great tool for Email Marketing for non-coders"
The content templates are amazing and I believe anyone with little to no coding knowledge can design good email content pieces, It's like Canva on ...
Rohit k.
RK
Rohit k.Small-Business (50 or fewer emp.)
4.0 out of 5
"Best marketing automation platform"
Zoho marketing is one of the most comprehensive marketing platforms i have used till now. It had cover a wide variety of marketing campaign for aut...
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Zoho Marketing Automation Media

Zoho Marketing Automation Demo - Website behavioral marketing and 360 Degree lead view
Understand how your leads, prospects and customers are engaging with you on your website and take relevant follow-up actions. Get a comprehensive view of leads across channels, identify top performing sources and streamline your marketing with a holistic approach.
Zoho Marketing Automation Demo - Ecommerce Marketing
Connect your e-commerce store, run endless promotions, and bring back more sales. Revive shopping from abandoned carts and automate all your purchase follow ups.
Zoho Marketing Automation Demo - Create lead-to-customer journeys
Create targeted and personalized journeys with the drag-and-drop editor that can help you engage with your leads, prospects and customers.
Zoho Marketing Automation Demo - WhatsApp Marketing Automation
Send bulk WhatsApp marketing campaigns to your target audience globally and engage proactively on their most preferred channel. Create message templates, personalize messages with segments, choose templates that work best for your brand, and engage in 1:1 conversations with your favorite customers.
Zoho Marketing Automation Demo - Create free landing pages
Build, deploy and measure amazing landing pages easily. You can host it freely with Zoho Marketing Automation or on your own domain, and witness the power of automated lead generation.
Zoho Marketing Automation Demo - Plan your entire marketing efforts
Ideate, Build, execute and measure your entire marketing plan from a single dashboard. You can set goals for the plans, identify top performing campaigns, measure your ROI and track key metrics such as budget, CAC, LTV etc.
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96 out of 97 Total Reviews for Zoho Marketing Automation

4.2 out of 5
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Zoho Marketing Automation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Zoho Marketing AutomationQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Peter S.
PS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zoho One?

Zoho One offers a comprehensive suite of tools that integrate well with each other, which is great for streamlining multiple business functions in one place. The level of customisation available in some modules is useful for adapting the system to different business needs. Review collected by and hosted on G2.com.

What do you dislike about Zoho One?

The lead management process is frustrating for B2B companies. Zoho’s requirement to map a “Last Name” for all leads, even when only working with companies, leads to inefficient workarounds. As a B2B business, I source company details, not individual contacts, and Zoho's CRM doesn't provide a proper solution for mapping company information efficiently. The support process was also slow, and the workaround offered added more manual work, which defeats the purpose of using a CRM to streamline operations. Review collected by and hosted on G2.com.

What problems is Zoho One solving and how is that benefiting you?

Zoho One helps centralise multiple business processes, offering an all-in-one solution for managing operations, marketing, sales, and accounting. Its integration with other tools in the suite, such as Zoho Books, helps streamline invoicing and accounting, which saves time and improves operational efficiency. However, its lead management system for B2B businesses is far from ideal, creating inefficiencies rather than solving them. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Zoho Marketing Automation?

The best part that I like the most about the Zoho marketing automation tool is that it is very easy to use and user-friendly. If you are using other Zoho products like Zoho CRM or Zoho Campaigns, it is super easy to integrate them both. Also, their customer support team is very friendly and helpful. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

The only thing that I don't like about Zoho is it does not allow integration with 3rd party products. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It helps us in streamlinng our marketing efforts by automatic lead generation, doing followups which in turns helps in improving our conversion rates. With the help of personalized email sequences, it help us to eliminate the efforts required in marketing. It can also integrate social media, landing pages, SMS with emails which helps in good marketing strategy. Review collected by and hosted on G2.com.

V.P S.
VS
Chief Marketing officer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zoho Marketing Automation?

Useful product and its simple /basic user frindely approach helps you navigate Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

It should have AI assist feature this could change the experience and the prosdct as well Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

the basic problem of scheduling email is made easier with the framework making it simple Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Zoho One: Zoho CRM, Zoho Billing, Zoho Mail, Zoho Marketing Automation
What do you like best about Zoho One?

Most people struggle to navigate different system while handling customers, daily tasks while ensuring efficiency, Zoho one enables companies to operate efficiently without investing in different systems Review collected by and hosted on G2.com.

What do you dislike about Zoho One?

Nothing really, best tool I've even used Review collected by and hosted on G2.com.

What problems is Zoho One solving and how is that benefiting you?

Analytics , creating tasks and email automation is a game changer. Between combining biweekly reports to marketing automation helped improve my time by far in the past 15 years of my careee Review collected by and hosted on G2.com.

ND
head strategic accounts
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Zoho One?

customer support, number of features, frequency of use Review collected by and hosted on G2.com.

What do you dislike about Zoho One?

Zoho one is a collaborative platform which will take care of employee admin, mailing, HR related activities, unlike others Review collected by and hosted on G2.com.

What problems is Zoho One solving and how is that benefiting you?

It is a bulndled or packaged solution offering to cater to all our internal employee related needs Review collected by and hosted on G2.com.

Ahmed D.
AD
Turkeyana CEO
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zoho One?

i think its a good service and complete soulation for the compamies Review collected by and hosted on G2.com.

What do you dislike about Zoho One?

until now there's noothing make me dosnt like zoho Review collected by and hosted on G2.com.

What problems is Zoho One solving and how is that benefiting you?

all my systems became on one , i was using slack now its inside and marketing , sales , mail all of my company services became in one service Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Zoho Marketing Automation?

Zoho Marketing Automation is easy to setup and implement, our tech team completed the integration in a day's time. You can implement email automations to send out emails based on various events performed on your platforms. It also gives an overview of users coming on the platform from all around the globe. We use it regularly to run email campgains and see the opening rates of our emails. Customer support site of their platform is very detailed and can resolve any query Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

The only thing I do not like about this platform is interface which is very old fashioned. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

We use this tool in setting up the email campgains, building landing pages and sending custom event triggered mails to the customers and also send out newsletter on monthly basis. Review collected by and hosted on G2.com.

Tim W.
TW
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Zoho Marketing Automation?

Zoho Marketing Automation integrates extremely well with the whole Zoho suite which we use. It has a very useful visual drag-and-drop interface for building out automation flows (journeys) with a number of configurable actions and triggers. You can trigger actions based on actions on a contact in Zoho CRM, from a webhook, a custom set of tags, set time delays for messaging, add customers to list based on actions and many more variables.

Customers can be assigned to move to another journey, or they can exit the journey once they have completed the journey.

It's feature set is more advanced than other email marketing software I have previously used. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

The learning curve for Zoho Marketing Automation is a little higher than other tools, but once you get the hang of it, it is extremely powerful.

The email WYSIWYG builder has some limitations and is not as user friendly as the drag and drop interface that some other email marketing tools offer. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

We are actively marketing to customers who have purchased a certain product from us. When the customer is moved to a certain status within Zoho CRM, that triggers them to enter a list. The entrance to a list starts the customer in the marketing automation journey.

This means we are able to better retain customers to come back to purchase other products from us after their initial purchase.

For example, we have emails in the journey that say something like "congratulations on the purchase of your X product, you will find that you also need YY product to help you get the best out of your X product. Review collected by and hosted on G2.com.

Verified User in Sports
US
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Zoho Marketing Automation?

I like that the scheduling feature makes it easy to use Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

I believe the support for the marketing platform could be better Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

NA Review collected by and hosted on G2.com.

Rajeeb R.
RR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Zoho Marketing Automation?

Throughout my years, as a marketer I've had the chance to dive into marketing automation tools. Among them Zoho Marketing Automation stands out for its range of features and user friendly interface. It has undeniably become a tool, in my marketing toolkit.

-All in one solution

-User Friendly

-Robust Automation

-Personlised and Segmentation Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Zoho Marketing Automation does have some aspects that could be improved;

Learning Curve; Although the interface is easy to use getting an understanding of the automation workflows might take some time to grasp for individuals who are new, to marketing automation concepts.

Pricing Options; Zoho provides pricing tiers. While they offer a comprehensive set of features certain advanced functionalities may only be available, in higher priced plans. It's important to select a plan that suits both your business requirements and budget. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Zoho Marketing Automation addresses challenges that marketers commonly encounter and provides solutions. Lets explore some of the problems it tackles and how these solutions benefit users;

1. **Time consuming manual tasks;**

Problem; Marketers often spend an amount of time on activities such, as sending follow up emails updating lead information and segmenting audiences.

Solution; Zoho Marketing Automation automates these tasks freeing up marketers valuable time to concentrate on initiatives. Through automated workflows leads can be. Engaged without the need for intervention.

2. **Lack of personalization;**

Problem; Using marketing messages results, in engagement rates as they fail to resonate with individual recipients.

Solution; With Zohos segmentation and personalization features marketers can create targeted campaigns based on user behavior, preferences and demographics. Review collected by and hosted on G2.com.