The people that work at ZiftOne are highly experienced in channels. It was clear that integrating any PRM into our CRM wasn't going to be an easy task, but ZiftOne has gone above and beyond to support our business and adapt to the frequent changes in it. They have a lot of useful documentation to be self-sufficient and frequently release new features. Lastly, they always support our email requests and have also been highly responsive and efficient in attending to our requests to customize certain things. Review collected by and hosted on G2.com.
There are minimal things, but they have some restrictions in their fields, like dependent fields, that make integrating with some of our CRM fields challenging. Also, I wish they integrated with SFDC CPQ. I was also hoping their default translation tool would be better, as our team in Asia agrees some of the wording is not optimal. Lastly, I wish they had better tools to support the two-tier business. Review collected by and hosted on G2.com.
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465 out of 466 Total Reviews for ZiftONE
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ZiftOne has very slick interface that is very easy to use for Marketers. The team there is also very responsive with any questions or concerns on marketing promotions or analysis. This has made the partner marketing project with Hitachi very seamless, as if I was working directly with Hitachi themselves. Review collected by and hosted on G2.com.
No down sides but I was unaware of the limitations to email based on credit earned through the platform. This is based on deliverability which I was unaware of. Also, a running total of credits available on the dashboard so I realize what I have to work with when planning deployments would be helpful. Review collected by and hosted on G2.com.
I love how the integration process from our internal system and bi-direction work.
End to end understanding of how the issue has happened and always willing to help on time. Review collected by and hosted on G2.com.
Sometimes complex to understand the simple issue in automation but it works out at the end. Review collected by and hosted on G2.com.
In my experience, I can highlight the scalability of the product, ease of implementation, and the built-in capabilities that come with the product. Another significant aspect is its ability to adapt to various maturity levels of the organization wishing to implement a PRM platform. Review collected by and hosted on G2.com.
We encountered limitations when attempting more advanced customizations, changes to processes or notifications, and exploring deeper configurations. Unfortunately, the solution offered through professional services is too slow for an agile organization. Review collected by and hosted on G2.com.
Inexpensive and is customizable. We didn't follow the fully recommended path, but we were still able to create what we needed to. Review collected by and hosted on G2.com.
Implementation team is lack luster. They don't come with a lot of insight. As we ask questions, they don't seem to know how to do it and they are missing some basic functions. Review collected by and hosted on G2.com.
ZiftOne is a solid choice for partner relationship management (PRM) and channel marketing. It’s packed with features that cover everything from content management to lead distribution and analytics, giving teams a lot of tools to work with. The platform is pretty easy to use, though there's a bit of a learning curve if you want to dive deep into all the features.
Customer support is definitely a plus—responsive and knowledgeable, helping users get the most out of the platform. Overall, ZiftOne’s user-friendly interface, wide range of features, and helpful support team make it a strong option, Review collected by and hosted on G2.com.
While ZiftOne offers a lot of useful features, one downside is the limited flexibility in customization. For a platform that's meant to support diverse partner programs, it can feel somewhat rigid in adapting to specific workflows. Customizing fields or layouts often requires workarounds, which can be frustrating if you’re aiming for a setup that’s fully tailored to your needs. Review collected by and hosted on G2.com.
The onboarding process impressed me the most, it was well thought out, well structured and provided a quick launch ahead of schedule. Review collected by and hosted on G2.com.
It requires a decent amount of customization. Review collected by and hosted on G2.com.
I like the recipe creation and the ability Ziftone has to support fields from salesforce Review collected by and hosted on G2.com.
Ziftone doesn't support some of the things like bundle creation and multiple currencies Review collected by and hosted on G2.com.
Good concept, they promote a good solution. We have a nice Client Services Manager assigned to us. They have gotten better about client support. Review collected by and hosted on G2.com.
Zift has several significant shortcomings that make it a less-than-ideal Partner Marketing platform. While they make big promises about various capabilities, the execution falls short in several critical areas, causing frustration and inefficiencies for users and administrators alike.
The user experience on Zift One is notoriously poor. The interface is clunky and unintuitive, leading to frequent user complaints and a high dependency on our assistance. This lack of a self-service approach consumes significant time and resources as administrators must constantly walk users through the platform’s complexities. Despite the feedback, the user experience remains static and unchangeable, causing ongoing frustration.
One of the major drawbacks of Zift One is its lack of robust customization and translation features. Compared to its competitors, Zift One lags significantly behind in allowing users to tailor the platform to their specific needs. The platform’s rigid structure forces users to adapt their business processes to fit within its constraints, rather than offering the flexibility to mold the platform to fit their unique requirements.
Social media capabilities are also underwhelming. The tools provided for managing and integrating social media campaigns are outdated and lack the sophistication needed to effectively engage audiences across various platforms. This shortfall places users at a disadvantage in leveraging social media as a powerful marketing channel.
Perhaps the most concerning issue is the unreliability of Zift One’s tracking and analytics. The campaign metrics provided are often misleading, designed in a way that overstates the effectiveness of marketing efforts. This misleading data not only confuses our partners but also damages our credibility as a supplier endorsing this platform. The inaccurate reporting makes it challenging to derive true insights and make informed decisions, ultimately impacting the overall marketing strategy. Review collected by and hosted on G2.com.
Zift provides both an educational platform that walks you through best email campaig practices in step-by-step guides. From their sender reputation instructions to building a valid and reliable contact list you can't go wrong. You have the option to use existing content if your partners provide it or create your own. Email campaigns include social media as well and event promotions. The search option in campaigns allows you to select industry, product/solution and media type. You can also filter for the most recent and the most effecitve campaigns. You can even track your monthly send rate, bounces and unsubscribe to ensure you maintain a positive sender reputation. You can schedule campaigns in advance as well and receive reports on open rates, etc. You can pull trend reports. It's a very robust tool and perfect for nuture campaigns. Review collected by and hosted on G2.com.
One of our partner companies provides the content and sometimes they aren't formatted properly. It doesn't appear that Zift checks and ensures these campaigns are formatted properly and often there are grammar and spelling errors. Submitting a help ticket is easy, but getting a response isn't always prompt and affects the timing of my campaigns. There isnt' any way to filter out spam bot responses for the opens and clicks. Review collected by and hosted on G2.com.
