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ZiftONE Reviews & Product Details

ZiftONE Overview

What is ZiftONE?

ZiftONE is a Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) solution designed to give channel managers everything they need to build and scale a partner channel program. Unifyr (originally Zift Solutions, est. 2006) is dedicated to building products that serve the needs of all participants in the channel, including suppliers, partners, and agencies. ZiftONE integrates with all the platforms you already use. It's easy to onboard, train, and maintain channel partnerships. Build your portal, content library, deal registration workflows, market development fund initiatives, and more. Leverage the power of modern AI to assist you in accelerating your channel program. Learn more about why ZiftONE is the leader in PRM here.

ZiftONE Details
Product Website
Languages Supported
Arabic, Czech, Danish, German, English, Finnish, French, Hungarian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Slovak, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

ZiftONE is an all-in-one PRM, Channel Marketing & Channel Learning solution. Speed time-to-sales, create an exceptional partner experience, and provide faster ROI -- with one platform.

How do you position yourself against your competitors?

ZiftONE is more than a traditional PRM solution. We support both suppliers and partners, and we solve the problem of long-tail partners that have fallen out-of-date with the latest trainings and campaigns. Through Unifyr+, ZiftONE continues to funnel new supplier portal and content updates. By meeting partners where they are, you ensure your brand remains top of mind when partners form new business relationships. Keep your partners registering deals with ZiftONE, the industry leader in innovative supplier and partner management software.


Seller Details
Seller
Unifyr
Company Website
Year Founded
2006
HQ Location
Cary, NC
Twitter
@zift
1,487 Twitter followers
LinkedIn® Page
www.linkedin.com
135 employees on LinkedIn®
Description

Zift Solutions has now rebranded to Unifyr. At Unifyr, we’re bringing the channel together profitably, transforming how suppliers, partners, and agencies grow and thrive in today’s fast-paced market. With our powerful suite of solutions—ZiftONE, Unifyr+, and UnifyrPro—we simplify the complex, supercharge relationships, and unlock new growth opportunities for everyone in the channel ecosystem. Whether you’re a supplier looking to dominate your market, a partner seeking streamlined operations, or an agency aiming to expand your client base, Unifyr empowers you to achieve more.Whether you’re a supplier looking to dominate your market, a partner seeking streamlined operations, or an agency aiming to expand your client base, Unifyr empowers you to achieve more. With access to a vast community of thousands of partners and suppliers, and AI-driven tools that make every interaction smarter and more efficient, Unifyr is your key to unparalleled success.


Kate S.
KS
Overview Provided by:

Recent ZiftONE Reviews

Ricci P.
RP
Ricci P.Enterprise (> 1000 emp.)
4.5 out of 5
"Eazy & quick to use"
Provides sync function betwen our CRM & Partner Portal
Larissa S.
LS
Larissa S.Enterprise (> 1000 emp.)
3.5 out of 5
"Could be more intuitive"
I like that we can have a frindly frontend with partners
Mark A. R.
MR
Mark A. R.Small-Business (50 or fewer emp.)
4.5 out of 5
"ZiftOne review for project on Hitachi"
ZiftOne has very slick interface that is very easy to use for Marketers. The team there is also very responsive with any questions or concerns on m...
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ZiftONE Media

ZiftONE Demo - partner-marketing
ZiftONE Partner Marketing
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ZiftONE Partner Sales
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ZiftONE Admin Dashboard
ZiftONE Demo - admin-mdf
ZiftONE MDF Admin
ZiftONE Demo - partner-syndication
ZiftONE Partner Syndication
ZiftONE Demo - admin-leaderboard
ZiftONE Partner Leaderboard
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Video Reviews

461 ZiftONE Reviews

4.4 out of 5
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461 ZiftONE Reviews
4.4 out of 5
461 ZiftONE Reviews
4.4 out of 5

ZiftONE Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ZiftONEQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Mark A. R.
MR
CMO and Managing Partner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ZiftONE?

ZiftOne has very slick interface that is very easy to use for Marketers. The team there is also very responsive with any questions or concerns on marketing promotions or analysis. This has made the partner marketing project with Hitachi very seamless, as if I was working directly with Hitachi themselves. Review collected by and hosted on G2.com.

What do you dislike about ZiftONE?

No down sides but I was unaware of the limitations to email based on credit earned through the platform. This is based on deliverability which I was unaware of. Also, a running total of credits available on the dashboard so I realize what I have to work with when planning deployments would be helpful. Review collected by and hosted on G2.com.

What problems is ZiftONE solving and how is that benefiting you?

They are solving the issue of limited resources on my end to execute marketing activities in a integrated and smart way. Saving me an enormous amount of time and effort and the stress of marketing being done precisely. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ZiftONE?

ZiftOne is a solid choice for partner relationship management (PRM) and channel marketing. It’s packed with features that cover everything from content management to lead distribution and analytics, giving teams a lot of tools to work with. The platform is pretty easy to use, though there's a bit of a learning curve if you want to dive deep into all the features.

Customer support is definitely a plus—responsive and knowledgeable, helping users get the most out of the platform. Overall, ZiftOne’s user-friendly interface, wide range of features, and helpful support team make it a strong option, Review collected by and hosted on G2.com.

What do you dislike about ZiftONE?

While ZiftOne offers a lot of useful features, one downside is the limited flexibility in customization. For a platform that's meant to support diverse partner programs, it can feel somewhat rigid in adapting to specific workflows. Customizing fields or layouts often requires workarounds, which can be frustrating if you’re aiming for a setup that’s fully tailored to your needs. Review collected by and hosted on G2.com.

What problems is ZiftONE solving and how is that benefiting you?

ZiftONE by Unifyr tackles some big challenges in partner management and channel marketing, making it simpler to coordinate efforts, handle content, and keep track of performance. One of the main benefits is how it pulls together all our marketing tools into one place. This setup makes it much easier to distribute leads, manage co-branded content, and share resources with partners, all without needing multiple platforms Review collected by and hosted on G2.com.

Larissa S.
LS
Market Access
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about ZiftONE?

I like that we can have a frindly frontend with partners Review collected by and hosted on G2.com.

What do you dislike about ZiftONE?

The backend could be more intuitive to create mailing Review collected by and hosted on G2.com.

What problems is ZiftONE solving and how is that benefiting you?

We can have sure that our partners are using the content that we develop and they can use as their tool as well, we can have information on line about the actions that our partners are doing Review collected by and hosted on G2.com.

Response from Tim Porterfield of ZiftONE

Larissa,

My name is Tim, and I lead the product team here at Zift. Thank you for this feedback. Enabling you to provide an easy-to-use and customizable frontend experience to your partners is a key aspect of the platform we strive to add to and improve with each release. You will also be happy to know we are currently developing an entirely new way to create mailings within ZiftONE Admin. I have asked the product manager who is leading the team doing the revamp to our mailings to reach out to you and show you what we are doing. Not only so you can see it but so that we can include your feedback as part of the development process.

My team and I would love to hear more about your feedback on the platform. You can email this kind of feedback directly to my team at product@ziftsolutions.com.

Emmee T.
ET
Sr. Manager, Global Partner Marketing
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ZiftONE?

Good concept, they promote a good solution. We have a nice Client Services Manager assigned to us. They have gotten better about client support. Review collected by and hosted on G2.com.

What do you dislike about ZiftONE?

Zift has several significant shortcomings that make it a less-than-ideal Partner Marketing platform. While they make big promises about various capabilities, the execution falls short in several critical areas, causing frustration and inefficiencies for users and administrators alike.

The user experience on Zift One is notoriously poor. The interface is clunky and unintuitive, leading to frequent user complaints and a high dependency on our assistance. This lack of a self-service approach consumes significant time and resources as administrators must constantly walk users through the platform’s complexities. Despite the feedback, the user experience remains static and unchangeable, causing ongoing frustration.

One of the major drawbacks of Zift One is its lack of robust customization and translation features. Compared to its competitors, Zift One lags significantly behind in allowing users to tailor the platform to their specific needs. The platform’s rigid structure forces users to adapt their business processes to fit within its constraints, rather than offering the flexibility to mold the platform to fit their unique requirements.

Social media capabilities are also underwhelming. The tools provided for managing and integrating social media campaigns are outdated and lack the sophistication needed to effectively engage audiences across various platforms. This shortfall places users at a disadvantage in leveraging social media as a powerful marketing channel.

Perhaps the most concerning issue is the unreliability of Zift One’s tracking and analytics. The campaign metrics provided are often misleading, designed in a way that overstates the effectiveness of marketing efforts. This misleading data not only confuses our partners but also damages our credibility as a supplier endorsing this platform. The inaccurate reporting makes it challenging to derive true insights and make informed decisions, ultimately impacting the overall marketing strategy. Review collected by and hosted on G2.com.

What problems is ZiftONE solving and how is that benefiting you?

It is used as our Partner Marketing Hub. However, limited functionalities of the platform create more problems than they solve. Review collected by and hosted on G2.com.

Response from Tim Porterfield of ZiftONE

Emmee,

Thank you for your unfiltered feedback on areas of the platform you and your team/partners have been struggling with. We strive here at Zift to hear and respond as best we can to all the feedback we get from our customers.

I am also sorry to hear about your frustration regarding not being listened to. My team and I want you to feel that your feedback is important to us and that we are listening. To this end, I have assigned a senior member of my team to meet with you regularly to ensure we can keep you up to date on where we are taking the platform and to listen to your feedback.

We also have a new way for you to submit feedback directly to my team using the same platform you use to communicate with our support team. You can send an email to product@ziftsolutions.com, which will generate a ticket for my team. We will review the ticket, ask questions, and associate it with the appropriate area of the platform in our planning tool. We can then update you on when that part of the platform will be worked on and what parts of your input are included.

KM
Marketing Director
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ZiftONE?

Zift provides both an educational platform that walks you through best email campaig practices in step-by-step guides. From their sender reputation instructions to building a valid and reliable contact list you can't go wrong. You have the option to use existing content if your partners provide it or create your own. Email campaigns include social media as well and event promotions. The search option in campaigns allows you to select industry, product/solution and media type. You can also filter for the most recent and the most effecitve campaigns. You can even track your monthly send rate, bounces and unsubscribe to ensure you maintain a positive sender reputation. You can schedule campaigns in advance as well and receive reports on open rates, etc. You can pull trend reports. It's a very robust tool and perfect for nuture campaigns. Review collected by and hosted on G2.com.

What do you dislike about ZiftONE?

One of our partner companies provides the content and sometimes they aren't formatted properly. It doesn't appear that Zift checks and ensures these campaigns are formatted properly and often there are grammar and spelling errors. Submitting a help ticket is easy, but getting a response isn't always prompt and affects the timing of my campaigns. There isnt' any way to filter out spam bot responses for the opens and clicks. Review collected by and hosted on G2.com.

What problems is ZiftONE solving and how is that benefiting you?

I cannot use the corporate email application for partner marketing. Zift is provided by our Partner for our use to deploy campaigns to create brand awareness, promote bottom of funnel functionality and free trials as well as mid to top of funnel executive briefs, white papers and customer case studies. It's an excellent nurture tool. Review collected by and hosted on G2.com.

Response from Tim Porterfield of ZiftONE

Hello Karin,

Thank you for the review and the kind words you used to describe what you like about our platform. I am sorry to hear you are having problems with some of the content provided. We would like to learn more so we can help get this corrected. Can you email us an example of a campaign/email you have tried to use that wasn't formatted properly? You can send us these examples to product@ziftsolutions.com

Thank you,

Tim Porterfield

Im S.
IS
Licensing Solutions Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ZiftONE?

Customer support has been consistenly good, have been very responsive to resolve and very on-point trouble-shooting suggestions. Review collected by and hosted on G2.com.

What do you dislike about ZiftONE?

Nothing significant really stands out, no compaints so far Review collected by and hosted on G2.com.

What problems is ZiftONE solving and how is that benefiting you?

Ability to streamline and make visible customer orders and requests Review collected by and hosted on G2.com.

Kirtika J.
KJ
AM Sales Coordination
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ZiftONE?

Easy to use, Good Customer support Services, Ease of Implementation, it has good number of Features, ease of Integration. Review collected by and hosted on G2.com.

What do you dislike about ZiftONE?

Nothing as of now, but I axpect quick reply. Review collected by and hosted on G2.com.

What problems is ZiftONE solving and how is that benefiting you?

Easy to use Partner Demand Center. It has few click solution for my campaign. Review collected by and hosted on G2.com.

Ricci P.
RP
Snr Manager Global Parner Operations
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ZiftONE?

Provides sync function betwen our CRM & Partner Portal Review collected by and hosted on G2.com.

What do you dislike about ZiftONE?

can be difficult to navigate if you are not familiar Review collected by and hosted on G2.com.

What problems is ZiftONE solving and how is that benefiting you?

Allws me the ability to troubleshoot Issues Review collected by and hosted on G2.com.

Sandra N.
SN
Marketing and Communication Channel Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about ZiftONE?

I'm not sure. Good look and feel of the platform....

Easy to move from one section to another section. You can copy one upload page and only change the asset for the new upload. Review collected by and hosted on G2.com.

What do you dislike about ZiftONE?

Not easy to upload or delete docs. It is not easy to use filters to do this action. If you want to delete some docs, you must do them individually. If you need to upload some assets, you need to do it one by one Review collected by and hosted on G2.com.

What problems is ZiftONE solving and how is that benefiting you?

the platform for requesting help is not friendly. Every time talk with a different person and they don't have a present that is speaking with a non-English person Review collected by and hosted on G2.com.

Response from Tim Porterfield of ZiftONE
(Original )

Hi Sandra,

My name is Tim, and I am the head of product here at Zift. Thank you for the feedback; I'm sorry to hear you find the platform not user-friendly. I wanted to let you know that I have added the feedback you gave about content management to our feedback platform so that my team and I can incorporate this feedback into our future decisions about the collateral library.

You can provide any additional feedback you might have outside of this review directly by emailing product@ziftsolutions.com. Doing this will also generate a ticket for you that you can track and my team can use to communicate with you.

Kristina M.
KM
Customer Success Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ZiftONE?

It has a lot of cool features, which are needed for us. Support is also responding fast. There offer very detailed reporting and usage analytics which I find very useful. Review collected by and hosted on G2.com.

What do you dislike about ZiftONE?

Implementation communication was slower than I expected and some features we expected the software to have aren't there (e.g. workflows for sending out emails to our partners based on triggers or the learning management platform isn't really interactive so we decided to use different solutions in combination with Zift). Review collected by and hosted on G2.com.

What problems is ZiftONE solving and how is that benefiting you?

We needed password protected, user-friendly platform for our partners to learn how to sell our services better. Review collected by and hosted on G2.com.

Response from Tim Porterfield of ZiftONE

Kristina,

Thank you for your review and feedback on the platform. We are always looking for feedback from our users, as it helps guide us in the future. To that end, you can submit any additional feedback and ideas directly to our product team by emailing product@ziftsolutions.com. I will be adding your feedback from this review to the system and hope to hear more from you in the future.