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Zesty.io Reviews & Product Details

EM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zesty.io?

Using their headless models and custom json views we're able to easily create content that is frequently changed on the site. We have used it for a variety of things like standard website verbiage, site configurations, and promo management. It's allowed us to create self service models that can be used by non-engineering teams as well. Integetration is fairly easy and there are multiple ways to integrate with your system. Review collected by and hosted on G2.com.

What do you dislike about Zesty.io?

At times it can be clunky. Internationalization could use some improvement as the same value has to be updated in every language even if it doesn't change. It's easy to create to many json endpoints and can be hard to trace back which are being used. There are mechanisms for seeing the changes between versions but it does feel clunky. It would be nice if models could be given some extra approval settigns such that publishing requires approval first. Metrics on json endpoint and model usage would be extremely useful in helping us clean up our zesty instance. A smaller instant json endpoint would be useful. Review collected by and hosted on G2.com.

What problems is Zesty.io solving and how is that benefiting you?

Mostly enabling marketting to make changes to content without needing a new app build. Review collected by and hosted on G2.com.

Zesty.io Overview

What is Zesty.io?

Zesty.io is a cloud-based content management system (CMS) that enables businesses to create, manage, and deploy digital content efficiently. Designed to support both marketing and development teams, Zesty.io provides a visual drag-and-drop interface that allows marketers to accelerate content creation and updates without relying on developers. The platform offers a composable, hybrid and headless CMS architecture, API-driven content management, workflow automation, and AI-assisted content optimization. Organizations use Zesty.io to streamline collaboration, maintain brand consistency, and enhance digital experiences across multiple platforms. It is utilized by enterprises across various industries, including technology, insurance, finance, and nonprofit sectors.

Zesty.io Details
Languages Supported
English, Spanish
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Product Description

Zesty.io is a lean marketing deployment platform that focuses on product engagement through great user experience, customer analytics, and omni-channel content distribution.

How do you position yourself against your competitors?

We serve mid-market to enterprise-size customers looking to craft personalized digital experiences. Our platform gives developers flexibility and security, and provides marketing teams visual tools to create, edit and publish content. All of our technology is cloud-first and built to scale.

Designed for companies that want to realize benefits like:
- The ability to build and manage personalized experiences at scale with minimal code
- Visual editing, preview environments, and direct publishing without extra integrations
- Flexible headless content management for omnichannel experiences
- Integrations with technologies that work best for them
- The ability to get to market 2.25x faster
- Free, hands-on support from technical experts
- Automated processes like campaign releases or page building


Seller Details
Seller
Zesty.io
Year Founded
2010
HQ Location
San Diego, CA
Twitter
@zestyio
882 Twitter followers
LinkedIn® Page
www.linkedin.com
28 employees on LinkedIn®

Todd S.
TS
Overview Provided by:

Recent Zesty.io Reviews

EM
Ernest M.Mid-Market (51-1000 emp.)
4.5 out of 5
"Highly versatile and Great Suport!"
Using their headless models and custom json views we're able to easily create content that is frequently changed on the site. We have used it for ...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Works for me"
I like the ease of use and how intuitive it is to pick this up. Easy to train someone on.
SH
stevebn h.Small-Business (50 or fewer emp.)
5.0 out of 5
"Such an easy system to use and created multiple sites in days not months!"
Zesty is such a simple tool to use in creating a CMS website. I met with a colleague for an intro, got an account to experiment with, and built two...
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Zesty.io Media

Zesty.io Demo - Zesty.io Content Dashboard
The Content Dashboard dashboard is the central hub from where users can access and manage their digital content. The dashboard will track the performance of the site including sessions, users, average duration, bounce rate, events and lead conversion. It also will show Most Popular pages, Gainer...
Zesty.io Demo - Per Page Analytics with integrated A/B testing
Zesty's Per Page Analytics allows GA4 integration which provides per page analytics capturing all critical performance data including built-in A/B and version analytics.
Zesty.io Demo - Digital Asset Manager (DAM)
Zesty.io's DAM is a centralized tool for managing images, videos, and other media. It offers features like bulk upload, auto image, webp optimization, tagging, and quick search, streamlining the handling of digital assets, aiding in brand consistency, and simplifying collaboration.
Zesty.io Demo - Activity Log
Zesty.io's Activity Log tracks user actions within the platform, providing a detailed record of changes and updates. It helps in monitoring, auditing, and understanding user behavior, enhancing security and compliance.
Zesty.io Demo - Duo Mode
Duo Mode lets you preview your edits in the Manager app. As you are editing your content and creating new versions the Duo Mode panel will quickly render the page that you are currently editing. Your time is valuable. Duo mode will save you on clicks and steps needed to take to quickly edit and p...
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34 out of 35 Total Reviews for Zesty.io

4.6 out of 5
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34 out of 35 Total Reviews for Zesty.io
4.6 out of 5
34 out of 35 Total Reviews for Zesty.io
4.6 out of 5

Zesty.io Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Zesty.ioQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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SH
Frontend Developer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zesty.io?

Zesty is such a simple tool to use in creating a CMS website. I met with a colleague for an intro, got an account to experiment with, and built two whole site concepts within two weeks! The Parsley code used is straightforward to understand, and there are some excellent documentation and youtube videos to learn if required. I started with a completely blank structure, and then added my own SCSS and JS and being able to organise and code in the browser was super helpful and fast. Review collected by and hosted on G2.com.

What do you dislike about Zesty.io?

It would be beneficial if zesty had a way of creating pages and schemas using the layouts tool. The layouts tool is okay to reorganise content, but it would be great if you could add more fields and layout it out in one place instead of adding it to the schema and coming back. I did not use the layouts plugin in the end because it did not really help me. A future addition would be duplicating fields in a layout tool and rearranging them. Review collected by and hosted on G2.com.

What problems is Zesty.io solving and how is that benefiting you?

Zesty gives an easy-to-use and fairly powerful CMS system that does not cost the earth. It is easy to use from a content editor's point of view, and also any level of developer could use this reasonably easily. Review collected by and hosted on G2.com.

Briana W.
BW
Product Support Specialist
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zesty.io?

I like that its easy to locate whatever I want to change very quickly and labeled (and a search function) it makes doing quick changes for multiple locations very easy. Review collected by and hosted on G2.com.

What do you dislike about Zesty.io?

When I have an external display set up, when using the preview mode in full screen it causes the external display to crash, it takes forever to reboot. Essentialy it doesnt work in full screen which isnt that major but its annoying. Review collected by and hosted on G2.com.

What problems is Zesty.io solving and how is that benefiting you?

Website management, I only have to make quick edits and all the big stuff is handled by Zesty. Review collected by and hosted on G2.com.

AV
Global SEO Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zesty.io?

Zesty is very useful, it's a headless CMS very easy to understand and to optimize for SEO purposes Review collected by and hosted on G2.com.

What do you dislike about Zesty.io?

Sometimes we get issues in things that should be simple, like, if you don't pay attention, you may publish a landing page in a different language. The tool could inform you if you are sure you are in the correct language. Review collected by and hosted on G2.com.

What problems is Zesty.io solving and how is that benefiting you?

Zesty is helping us build new landing pages faster and ensure that all is well optimized for SEO. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zesty.io?

Zesty is customizable and intuitive, allowing personnel with little to no coding or back-end development knowledge to work with it with relative ease. Review collected by and hosted on G2.com.

What do you dislike about Zesty.io?

As a CMS, Zesty is clear and easy to use. However, it required development to make it that way. So, if that's not a skillset you have in-house, you'll need a vendor to develop to get the most use out of the platform. Review collected by and hosted on G2.com.

What problems is Zesty.io solving and how is that benefiting you?

Zesty allows people on the team with no development, coding, or digital knowledge to update site content with relative ease. The learning resources provided really helped get our team comfortable with the platform. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Zesty.io?

I like that the interface is super user-friendly without the need for a background in web design. Review collected by and hosted on G2.com.

What do you dislike about Zesty.io?

The search function doesn't pull up what I would expect it to when searching for items I have been asked to update. Review collected by and hosted on G2.com.

What problems is Zesty.io solving and how is that benefiting you?

Zesty is allowing the company to host and modify websites for Veterinary clinics with ease. Review collected by and hosted on G2.com.

BW
Product Support Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Zesty.io?

The UI is pretty friendly, easy to navigate and 90% is done through wysiwyg Review collected by and hosted on G2.com.

What do you dislike about Zesty.io?

The newest update to the dash doesn't auto-pin the tabs you're working on. Review collected by and hosted on G2.com.

What problems is Zesty.io solving and how is that benefiting you?

They provide great support to our team if we have any questions about more complex issues Review collected by and hosted on G2.com.

Ernest M.
EM
Senior Software Engineer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Zesty.io?

Custom JSON endpoints allow devs to massage content created by business.

Devs can control initial schema creation and then hand off to business to create content.

Node SDK available to automate lots of things. Review collected by and hosted on G2.com.

What do you dislike about Zesty.io?

The UI could be improved.

No ability to mass publish from the UI.

Search functionality could be improved.

There is extra work initially to get things set up and sometimes using zesty does not add any value if content remains rather static. Review collected by and hosted on G2.com.

Recommendations to others considering Zesty.io:

If you have content that changes quite frequently, this is a great tool. If your content is static then you may end up doing a lot of extra work for nothing. Review collected by and hosted on G2.com.

What problems is Zesty.io solving and how is that benefiting you?

Business now has the ability to update verbiage and other content without needing engineers to create a new build of the application. We can also add and remove some simple logic cases like adding/removing certain zip codes from a campaign for example all without needing to do a new build. Review collected by and hosted on G2.com.

Response from Chloe Spilotro of Zesty.io

Hi Ernest, thank you so much for your feedback! We're glad you're enjoying our product overall.

Regarding your feedback - we're glad that you're able to automate tasks with our Node SDK and other developer tools. We have some major plans for improving the UI overall as well as adding the ability to mass publish from the UI (not just the API) very soon.

We appreciate how thorough you were in taking the time to review Zesty.io. If you'd like to share more with our team, please reach out to us at feedback@zesty.io and we'll coordinate a time to learn more about your experience.

Stay Zesty!

RZ
Founder and President
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zesty.io?

I can easily update my website without having to involve our web developer. Our old feedback loop from engineering to marketing now seems antiquated. Review collected by and hosted on G2.com.

What do you dislike about Zesty.io?

Recent features like previewing content live and multiple tabs have fixed what I used to dislike. They seem to always introduce new functionality. Review collected by and hosted on G2.com.

What problems is Zesty.io solving and how is that benefiting you?

Having an all-in-one solution so I don't have to worry about hosting and delivery at scale. Marketing ideation to delivery timeline drastically reduced. Review collected by and hosted on G2.com.

Elaina C.
EC
Software Engineer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Zesty.io?

Zesty.io has a single code base that is easier to maintain and use. Even the developers can access the single code base in order to implement the changes all sites that are linked to the codebase. Zesty.io is an open platform that is free for users to use it. It is very easy to create a site with the help of zesty.io Review collected by and hosted on G2.com.

What do you dislike about Zesty.io?

Zesty.io can easily manage about 50 different sites, which might serve different functions, but on the other hand, you have to update and manage the database separately. The zesty.io has a restricted innovation while having single code base maintenance. Review collected by and hosted on G2.com.

What problems is Zesty.io solving and how is that benefiting you?

Zesty.io- helps in building multi-sites.is an open platform that is free for users. Zesty.io has a multi-site ideal for companies that are capable of operating different brands.Zesty.io is an open platform that is free for users to use it. It is very easy to create a site with the help of zesty.io Review collected by and hosted on G2.com.

Response from Chloe Spilotro of Zesty.io

Hi Elaina, thank you so much for your feedback! We're glad you're enjoying our product. If you'd like to share more with our team, please reach out to us at feedback@zesty.io and we'll coordinate a time to learn more about your experience.

Verified User in Veterinary
AV
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Zesty.io?

Easy to use format allowing edits and updates to the website you're working on Review collected by and hosted on G2.com.

What do you dislike about Zesty.io?

You have to get into the CSS to really customize your page. However, it's not always needed which is a good thing. Review collected by and hosted on G2.com.

What problems is Zesty.io solving and how is that benefiting you?

They are responsive to any queries to prevent a delay in getting things fixed in a short time. Review collected by and hosted on G2.com.