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WooCommerce Features
What are the features of WooCommerce?
Merchandising/Marketing
- Storefront Design Tools
- Product Visualization
- Recommendations / Personalization
- Promotions and Discounts
- SEO
Product Catalog
- Content Management
- Product Configuration
- Product Search and Filtering
Order Process
- Checkout Process
- Shipping Options
- Payment Processing
- Order Management
Platform
- Customization
- Security
- Performance and Reliability
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Technology Glossary Features
View definitions of the features and discover new technology terms.
WooCommerce Categories on G2
Filter for Features
Merchandising/Marketing
Storefront Design Tools | As reported in 766 WooCommerce reviews. Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience | 81% (Based on 766 reviews) | |
Product Visualization | Based on 807 WooCommerce reviews. Ability to display and manage photos, 3D views, videos etc for each product | 83% (Based on 807 reviews) | |
Recommendations / Personalization | Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc 780 reviewers of WooCommerce have provided feedback on this feature. | 82% (Based on 780 reviews) | |
Promotions and Discounts | Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes. This feature was mentioned in 781 WooCommerce reviews. | 84% (Based on 781 reviews) | |
Shopping Cart Abandonment | As reported in 677 WooCommerce reviews. Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart. | 73% (Based on 677 reviews) | |
Product Reviews | Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products This feature was mentioned in 733 WooCommerce reviews. | 83% (Based on 733 reviews) | |
SEO | Based on 751 WooCommerce reviews. Provides tools to drive traffic to pages via organic search | 83% (Based on 751 reviews) |
Product Catalog
Content Management | Ability to add/update products, product pricing, product information and other content included on eCommerce site. 806 reviewers of WooCommerce have provided feedback on this feature. | 87% (Based on 806 reviews) | |
Product Configuration | As reported in 794 WooCommerce reviews. Ability to all users select options to configure the product or select product options. For example, color, size, etc. | 86% (Based on 794 reviews) | |
Product Search and Filtering | Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting This feature was mentioned in 781 WooCommerce reviews. | 82% (Based on 781 reviews) | |
Intangible Products | See feature definition | As reported in 655 WooCommerce reviews. Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc. | 84% (Based on 655 reviews) |
Order Process
Checkout Process | See feature definition | Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts. This feature was mentioned in 818 WooCommerce reviews. | 87% (Based on 818 reviews) |
Shipping Options | As reported in 773 WooCommerce reviews. Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies. | 82% (Based on 773 reviews) | |
Tax Display and Processing | Based on 749 WooCommerce reviews. Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions. | 83% (Based on 749 reviews) | |
Payment Processing | Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality. 812 reviewers of WooCommerce have provided feedback on this feature. | 87% (Based on 812 reviews) | |
Order Management | Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time. This feature was mentioned in 811 WooCommerce reviews. | 86% (Based on 811 reviews) | |
Returns / Refunds | Based on 706 WooCommerce reviews. Functionality to allow users to process returns/refunds either via self service or contacting customer service. | 82% (Based on 706 reviews) | |
Inventory Management | Displays inventory levels of products in real time. Displays inventory by location if required. 733 reviewers of WooCommerce have provided feedback on this feature. | 84% (Based on 733 reviews) |
Multi-Channel Support
Omnichannel | Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel. This feature was mentioned in 642 WooCommerce reviews. | 83% (Based on 642 reviews) | |
Mobile | Features that enable customers to easily to shop for products using a mobile device. 747 reviewers of WooCommerce have provided feedback on this feature. | 86% (Based on 747 reviews) | |
Social Commerce | Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform. This feature was mentioned in 613 WooCommerce reviews. | 81% (Based on 613 reviews) | |
Customer Service | As reported in 628 WooCommerce reviews. Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support. | 79% (Based on 628 reviews) | |
Store Locator | Enable customers to locate and navigate to physical locations by zip code, city or GPS This feature was mentioned in 486 WooCommerce reviews. | 78% (Based on 486 reviews) | |
3rd-Party Store Integration | Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels 518 reviewers of WooCommerce have provided feedback on this feature. | 83% (Based on 518 reviews) | |
B2B | As reported in 490 WooCommerce reviews. Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc. | 80% (Based on 490 reviews) |
Platform
APIs | System provides well documented API's that can be used to integrate to any 3rd Party or internal system. 589 reviewers of WooCommerce have provided feedback on this feature. | 85% (Based on 589 reviews) | |
Customization | Based on 761 WooCommerce reviews. Product provides tools to customize web store front, business process, etc. to meet unique business needs. | 85% (Based on 761 reviews) | |
Integrations to Add-on Tools | Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software. 725 reviewers of WooCommerce have provided feedback on this feature. | 87% (Based on 725 reviews) | |
User Management | Enables customers to update their own user information, settings and preferences. This feature was mentioned in 744 WooCommerce reviews. | 86% (Based on 744 reviews) | |
Reporting / Analytics | Provides standard and ad-hoc reporting ability to meet business requirements This feature was mentioned in 739 WooCommerce reviews. | 81% (Based on 739 reviews) | |
Security | Based on 754 WooCommerce reviews. Software provides appropriate tools and certifications to protect against fraud and malicious attacks | 82% (Based on 754 reviews) | |
Multi-Site Management | Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software. 463 reviewers of WooCommerce have provided feedback on this feature. | 81% (Based on 463 reviews) | |
Admin Access Rights | Based on 731 WooCommerce reviews. Provides ability to control editing rights by product category, geography etc. | 88% (Based on 731 reviews) | |
Test-to-Product Migration | Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site 565 reviewers of WooCommerce have provided feedback on this feature. | 81% (Based on 565 reviews) | |
Internationalization | Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation This feature was mentioned in 575 WooCommerce reviews. | 83% (Based on 575 reviews) | |
Cross Browser Support | Based on 699 WooCommerce reviews. Enables store or site to provide the same user experience in all browsers and browser versions. | 88% (Based on 699 reviews) | |
Performance and Reliability | Software performs well and runs with minimal unscheduled downtime 772 reviewers of WooCommerce have provided feedback on this feature. | 87% (Based on 772 reviews) |
Headless Commerce
Decoupling | Ability to disconnect the front office from the back office of an e-commerce platform 118 reviewers of WooCommerce have provided feedback on this feature. | 83% (Based on 118 reviews) | |
REST APIs | Provide APIs that allow for interaction with RESTful web services This feature was mentioned in 133 WooCommerce reviews. | 87% (Based on 133 reviews) | |
Data Orchestration | Capture and manage data from multiple sources and syncronize it with the front end and back end 129 reviewers of WooCommerce have provided feedback on this feature. | 82% (Based on 129 reviews) | |
Customization | Allows developers to customize the platform using multiple programming languages This feature was mentioned in 172 WooCommerce reviews. | 87% (Based on 172 reviews) | |
Extensibility | As reported in 161 WooCommerce reviews. Include prebuilt integrations with multiple systems such as ERP and CRM | 87% (Based on 161 reviews) |
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