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Wistia Reviews & Product Details

Kelly W.
KW
Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Wistia?

The ability for a marketer to easily do things like customize thumbnail, add alt text, add annotations, edit title and descriptions, and get responsive embed codes for placing the video in blog/email/website content.

The efficiency of the 'automated' features like being optimized for website page speed performance and that the search engine meta data is automatically packaged with the video to improve website SEO; auto-generated captions with the ability to correct any typos; embeddable channels-like experience so you can easily showcase all your videos on your website in a way that benefits SEO instead of just using YouTube.

HubSpot integration features such as lead-gen forms and property sync so you can lead score and nurture based on video metrics.

Wistia customer support is awesome when issues do arise! Review collected by and hosted on G2.com.

What do you dislike about Wistia?

Analytics are somewhat limited and the project folder structure isn't super intuitive — it's sometimes glitchy to move a video from one project to another. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

Being able to host and embed videos on our website in a system that is optimized for search engines and integrates with our CMS and CRM. As a result we can generate website traffic and engage leads from our videos. Review collected by and hosted on G2.com.

Wistia Overview

What is Wistia?

Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place. With Wistia, you can easily create professional videos, host webinars, collect and send leads to your marketing automation platform, and more. As you level up your video marketing strategy, Wistia has your back with educational resources and world-class support.

Wistia Details
Product Website
Discussions
Wistia Community
Languages Supported
English
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Product Description

Wistia provides video hosting for business.


Seller Details
Seller
Wistia
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@wistia
29,447 Twitter followers
LinkedIn® Page
www.linkedin.com
207 employees on LinkedIn®
Description

Wistia provides professional video hosting for business. Engage your prospects, customers, and employees with video.


Evanna P.
EP
Overview Provided by:

Recent Wistia Reviews

AN
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Perfect for marketing, customer training and support"
It is easy to use and delivers information that is useful to optimize video content delivery
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Seamless video platform with a really nice looking interface"
We recently started using Wistia for all our live webinars and have been super happy with how easy it is to use, integrate with our CRM, and how ni...
Cristina B.
CB
Cristina B.Mid-Market (51-1000 emp.)
4.5 out of 5
"With the addition of webinars, I'm all in"
Wistia provides a way to store all of your video content in an organized fashion. In addition to that, my main focus is webinars. They helped me on...
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Wistia Media

Wistia Demo - Record videos right inside of Wistia
Easily Record your screen and webcam simultaneously with our user-friendly video recorder that includes a built-in teleprompter and free editing tools for polished videos in no time.
Wistia Demo - Edit your videos in Wistia
Easily edit and polish up your videos with Wistia. Trim, stitch, add music, highlight key clips, and adjust the aspect ratio of your videos before they're ready to be shared across any platform.
Wistia Demo - Generate leads with video
Using Wistia’s Turnstile email collector, you can collect emails right from your videos, making it easy for you to gate content and drive qualified leads to your favorite marketing tools
Wistia Demo - Turn your site into a video destination with Wistia Channels
Use Wistia Channels to embed your videos in a binge-watchable format that encourages viewers to spend more time with your brand. You can also collect email addresses from your Channel, allowing you to own that data and notify your lists every time a new video is ready.
Wistia Demo - Host and manage your webinars in Wistia
With Wistia Live, it’s easy to produce high-quality and engaging webinars that audiences will love. All webinars are automatically saved and hosted to Wistia so that you can seamlessly organize, edit, and share the recordings.
Wistia Demo - Analyze your video performance in Wistia
Analytics in Wistia provide valuable insights into your video performance and audience engagement. You can track who is watching and engaging with your videos and use heatmaps to see their engagement level. We also automatically send audience data to your marketing automation platform for deeper ...
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Video Reviews

675 out of 676 Total Reviews for Wistia

4.6 out of 5
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675 out of 676 Total Reviews for Wistia
4.6 out of 5
675 out of 676 Total Reviews for Wistia
4.6 out of 5

Wistia Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Overall Review Sentiment for WistiaQuestion

Time to Implement
<1 day
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48+ months
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Cristina B.
CB
Digital Media Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

Wistia provides a way to store all of your video content in an organized fashion. In addition to that, my main focus is webinars. They helped me onboard to the WistiaLive platform and made sure I understood the features. I love the WistiaLive platform - I came over from GoTo. We do both prerecorded and live webinars. The organization of having the videos, the ppt, and all the customization to the webinar page done and in the platform makes it easy to use. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

There's sometimes some lag on the live webinars and especially in the recording. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

I was in search of a cost effective webinar platform and WistiaLive had just come out. A team member heard about it at the HubSpot conference and recommended it to me. It was easy to use and something that could be implemented quickly. Review collected by and hosted on G2.com.

Ryan H.
RH
Product Training Manager
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Wistia?

I love how easy is it to upload a video to Wistia and then share it anywhere I need to. I can then gather data on who has watched my videos and for how long. They even have a great service for captioning my videos so that our Deaf and Hard of Hearing members can also watch our videos. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

I wish that the Webinar feature had the ability to schedule reoccurring Webinars, that's the only thing stopping us from moving our Weekly Webinars over to Wistia Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

Wistia gives us a place to host our videos that isn't necessarily public. It also makes it easier to track if our sales prospects are actually watching the info videos we send out. Review collected by and hosted on G2.com.

Frank M. B.
FB
Marketing Operations Associate
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Wistia?

I use Wistia services daily, as it's our media library that' we've intergrated into our SaaS platform. It easy to use when dealing with video and media uploads, and with more and more services veing provided, it's becoming even more evident that we'll need to implement update updates on our side to further intergrate services within on our own platform. Plus the few times' I've dealt with customer survices have been very plesent and the team memebers are very knowledgable with a quick turnaround time. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

It's hard to find something to dislike, but from my perspective as a desinger, and someone who is very visual, I find the interface can be a bit hard to navigate from time to time. I've gotten lost on more than one ocassion in the past looking for something. But as someone who's been working online for over 30 yrs, I can see the benifits to keeping a simplified interface active, so I'm not to sure this counts as a dislike. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

Besides being used as our video library that we've easily intergrated into our SaaS environment, I've recently been tasked with finding a replacment webinar provider and by chance realized that Wisita provides a Live Event service. So I've been testing options this week, in the hopes of presenting this to uper management as a potential replacment tool and option. Review collected by and hosted on G2.com.

Joshua R.
JR
Digital Marketing Strategist
Education Management
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Wistia?

Wistia is a great video platform for businesses. I have been using it for years now and the video display customization, the integrations into CMS tools and the quick customer service makes it a no-brainer for companies that want to use video for marketing, landing page designs and more. What makes Wistia such a great tool is its ease of integration in landing pages and the ability to swap in updated versions of videos while maintaining the same URL. The channel feature also makes it easy to pull in categories of videos as a way to display them in an attractive and easy to view way. We also embed those channel page designs into our website which makes it so much easier to swap in videos, organize them and create an overall beautiful presentation. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

There's very little to dislike about the tool, I haven't run into any challenges for things I want to do so far so I am grateful for that. I wish there was a way to link comments to accounts in HubSpot or so, that way I could easily click on the account and view it from Wistia. Review collected by and hosted on G2.com.

Recommendations to others considering Wistia:

I've looked at other video platform tools over the years and they just don't have the ease of use that Wistia allows. Stick with Wistia and save yourself the time and energy. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

Wistia has allowed us to display our webinar recordings, use videos as replacements for animated gifs on our site, track viewer behaviors like watch time and location, add in call to actions to landing pages and more. Review collected by and hosted on G2.com.

Alex D.
AD
Sales Representative
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

How easy it is to upload a video, and in addition to that being able to send a specific link to a prospect and look at their views of it. We also use it quite a bit in our follow up process if we need to share a video that needs to be shared with more folks.

Like the customization and copying functionality as well. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

It can be difficult to find previously made videos if you are looking for a specific video. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

Ability to host a large number of short videos and share them out. Review collected by and hosted on G2.com.

JE
Pre-press/Graphic Design Web Developer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

Primarily, we have really benefitted from the robust API that Wistia provides. We have been able to build our video service around the functionality that it provides. It is also a great resource for expanding our videooffereings as there are always new tutorials, video blogs and insights. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

The new pricing model works less well for us than the previous one. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

A place to host our videoes and allow for customization on a per user basis. It also allows us to quickly set up webinars to help expand our sales funnel for our digital services. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

Appears the platform and features are getting more robust each quarter. Performance and ease of use are great. The integration with HubSpot adds some nice features, but is still limited by the Marketing Events object. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

For the Events, using the Marketing Events object in HubSpot for tracking can be limiting with your workflows. Zapier also limited for Events. Clearly the primary functionality is still video plays, but if Events/Webinars are going to be a core feature the integrations need to step up on those sides as well. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

Being able to score prospects based on the percentage of video watched is a great feature. Also being able to see what people watch and when adds a lot of flexibility to our nurtures and follow-up. Review collected by and hosted on G2.com.

Shreyas M.
SM
Product Marketing Lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

While there are many videos editing options out there, including some within other apps I use, I find Wistia to be the best for editing and polishing video with a lot of talking especially with their easy transcript+edit features. The solution is easy to use and collaborate on as well as export to social, website embeds, etc. I was able to pick up how to use it very quickly which is important when you don't have a dedicated video team. They also roll out new features frequently and I'm excited about the new social clips option. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

This could be a "me" issue but I have not been able to convince our team to use it for hosting live webinars yet - some other solutions have better controls. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

Creating high quality impactful video on a budget to engage customers and prospects. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

We recently started using Wistia for all our live webinars and have been super happy with how easy it is to use, integrate with our CRM, and how nice the interface looks. A huge plus is that it is browser-based, so our webinar attendees don't need to worry about downloading or troubleshooting.

Wistia also recently improved event reporting so we can easily track attendees by UTM source and measure success much more easily than before. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

I love the Channels idea and option to embed on our website, but wish there were more customization options available. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

We run all of our live and recorded webinars through Wisita, as well as video hosting for testimonials and other video content. Review collected by and hosted on G2.com.

Jake W.
JW
Customer Experience Integration Lead
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

Wistia organizes all our videos in one easy to access location while providing tools to trim/edit videos and even add subtitles in multiple languages. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

High level of customization means we need to organize our videos ourselves. A small improvement could be an out of the box organization feature to toggle on/off based on the need. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

Acting as our Video CMS, Wistia also integrates with our LMS through Thought Industries. Review collected by and hosted on G2.com.