Save to My Lists
Paid
Claimed
Optimized for quick response

Wistia Reviews & Product Details

John W.
JW
Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

One of the things we like best about Wistia is how seamlessly it supports our podcast hosting and distribution. The platform makes it easy to manage our episodes, track engagement with detailed analytics, and provide a high-quality listening experience for our audience. The intuitive interface and branding options also allow us to maintain a professional and polished presentation. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

One challenge we've encountered with Wistia is its pricing structure, which can be a bit restrictive as our content library grows. Additionally, while the platform excels in video and podcast hosting, some advanced customization options for audio-focused content could be improved to better suit our needs. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

Precise analytics with video and podcast hosting. Review collected by and hosted on G2.com.

Wistia Overview

What is Wistia?

Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place. With Wistia, you can easily create professional videos, host webinars, collect and send leads to your marketing automation platform, and more. As you level up your video marketing strategy, Wistia has your back with educational resources and world-class support.

Wistia Details
Product Website
Discussions
Wistia Community
Languages Supported
English
Show LessShow More
Product Description

Wistia provides video hosting for business.


Seller Details
Seller
Wistia
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@wistia
29,425 Twitter followers
LinkedIn® Page
www.linkedin.com
207 employees on LinkedIn®
Description

Wistia provides professional video hosting for business. Engage your prospects, customers, and employees with video.


Evanna P.
EP
Overview Provided by:

Recent Wistia Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"The all in one video hosting marketing tool."
Personally, the on video CTA's and annotations just make video a much more conversive experience, previously it's been difficult to easily convert ...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Wistia unlocks video for our company above other tools we've used previously"
Wistia is at the forefront of technology advancements, its live functionality through social platforms and enhanced analytics sets it apart. We als...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Great solution for video Hosting"
Shows statistics on video consumption - what people watched and when we lost the majority of crowd
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
4 people requested security information

Wistia Media

Wistia Demo - Record videos right inside of Wistia
Easily Record your screen and webcam simultaneously with our user-friendly video recorder that includes a built-in teleprompter and free editing tools for polished videos in no time.
Wistia Demo - Edit your videos in Wistia
Easily edit and polish up your videos with Wistia. Trim, stitch, add music, highlight key clips, and adjust the aspect ratio of your videos before they're ready to be shared across any platform.
Wistia Demo - Generate leads with video
Using Wistia’s Turnstile email collector, you can collect emails right from your videos, making it easy for you to gate content and drive qualified leads to your favorite marketing tools
Wistia Demo - Turn your site into a video destination with Wistia Channels
Use Wistia Channels to embed your videos in a binge-watchable format that encourages viewers to spend more time with your brand. You can also collect email addresses from your Channel, allowing you to own that data and notify your lists every time a new video is ready.
Wistia Demo - Host and manage your webinars in Wistia
With Wistia Live, it’s easy to produce high-quality and engaging webinars that audiences will love. All webinars are automatically saved and hosted to Wistia so that you can seamlessly organize, edit, and share the recordings.
Wistia Demo - Analyze your video performance in Wistia
Analytics in Wistia provide valuable insights into your video performance and audience engagement. You can track who is watching and engaging with your videos and use heatmaps to see their engagement level. We also automatically send audience data to your marketing automation platform for deeper ...
Play Wistia Video
Play Wistia Video
Play Wistia Video
Play Wistia Video
Answer a few questions to help the Wistia community
Have you used Wistia before?
Yes

Video Reviews

746 out of 747 Total Reviews for Wistia

4.6 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
746 out of 747 Total Reviews for Wistia
4.6 out of 5
746 out of 747 Total Reviews for Wistia
4.6 out of 5

Wistia Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for WistiaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Jasmin Florence B.
JB
SoMe - Content Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

I've been using Wistia for a while, and they rolled out a feature that makes repurposing content so much easier—automatically cutting long videos into short-form clips (like Reels and Shorts). I tried it out, and it works surprisingly well! The AI picks out key moments, saving tons of editing time.

For marketers, this is a huge win. Instead of manually trimming and optimizing content for different platforms, Wistia does the heavy lifting. Their analytics and engagement tracking helps us understand how these videos are working (or not working).

If you create video content and want an easy way to scale it across different formats, this is definitely worth checking out.

Lastly, the platform is very easy to use - which is just great! Review collected by and hosted on G2.com.

What do you dislike about Wistia?

I haven't found anything that I dislike about Wistia, aside from the price, which can be a bit high—especially when you keep adding new videos, as the cost keeps rising. But overall, it's a great tool! Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

Wistia makes managing and editing videos easy in one place. It helps keep content organized and gives useful insights without relying on third-party platforms. Review collected by and hosted on G2.com.

Jonathan Z.
JZ
Senior Technical Content Developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Wistia?

My team currently hosts every video we make on Wistia, so it's fair to say we use it every day. Our videos come in lots of different sizes, types, and styles, and Wistia makes it easy to organize them internally in a way that makes sense AND externalize them in a way that's meaningful to users. Strong analytics help us understand how our videos are being used (or AREN'T being used, as the case may be), and are fine-grained enough to answer questions that matter for a global team like us.

Wistia's stance on integration is that links, embed codes, and stuff like that should be flexible enough to fit anyone's use case. If Wistia formally plugs-in to any other service, I'm not aware of it and we don't use it. I actually prefer it this way; plug-ins break, but links are way more resilient.

Wistia's browser UI is easy to read and easy to navigate, so making minor customization (player color, thumbnails, etc.) is quick and painless. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

Wistia's analytics are great, but automated reporting leaves something to be desired. Executives tend to have very specific requirements re: reports, and I don't think Wistia lets me customize a daily/weekly/monthly report that would satisfy leaders. Instead, I build that report manually. Not a big deal, but it's worth noting.

Wistia's access controls are a little lacking. What if I want a user to have admin access to one set of videos, but not another, for example? If that's possible, I haven't seen a way to do it easily. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

Need a way to host videos for wide distribution, including: emails, CMS, LMS, direct links, hosting on wiki pages, etc. Review collected by and hosted on G2.com.

ZL
Digital Content Administrator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

I would say that uploads and downloads basically could not be faster or easier. Basic customizations like thumbnails and the way the player looks are really handy and helpful. I like being able to organize videos into folders and channels. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

The platform changes the way commenting works very frequently. I spend a lot of time tracking down the latest menu where toggling comments on and off can be found. It also puts a transcript in the same place where comments are, and keeping the transcript is necessary for closed captioning to be available at all, but I feel the transcript being so visible draws focus away from the video. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

We need a safe way to share videos that allows us to share the necessary disclosures and meet accessibility requirements. We need to be able to share videos both publicly and internally. We also have hundreds of videos to keep track of! Wistia helps us solve all of these problems. Review collected by and hosted on G2.com.

Cristina B.
CB
Digital Media Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

Wistia provides a way to store all of your video content in an organized fashion. In addition to that, my main focus is webinars. They helped me onboard to the WistiaLive platform and made sure I understood the features. I love the WistiaLive platform - I came over from GoTo. We do both prerecorded and live webinars. The organization of having the videos, the ppt, and all the customization to the webinar page done and in the platform makes it easy to use. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

There's sometimes some lag on the live webinars and especially in the recording. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

I was in search of a cost effective webinar platform and WistiaLive had just come out. A team member heard about it at the HubSpot conference and recommended it to me. It was easy to use and something that could be implemented quickly. Review collected by and hosted on G2.com.

Annie O.
AO
Engagement Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

Wistia has been a valuable tool for our marketing efforts. I particularly appreciate the detailed analytics, which provide us with clear insights into viewer engagement. The ability to customize the video player and add lead capture forms has also been very beneficial. I find the platform easy to use, and it has helped us improve the effectiveness of our video marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

Unlike platforms like YouTube, Wistia is primarily a hosting platform, not a video discovery or social platform. This means it doesn't offer the same built-in audience or promotional features. You'll need to drive traffic to your Wistia-hosted videos through your own marketing efforts. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

A key strength is its robust analytics, providing in-depth insights into viewer behavior, such as engagement, drop-off points, and heatmaps. This data is valuable for optimizing video content and marketing strategies. Review collected by and hosted on G2.com.

Ryan H.
RH
Product Training Manager
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Wistia?

I love how easy is it to upload a video to Wistia and then share it anywhere I need to. I can then gather data on who has watched my videos and for how long. They even have a great service for captioning my videos so that our Deaf and Hard of Hearing members can also watch our videos. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

I wish that the Webinar feature had the ability to schedule reoccurring Webinars, that's the only thing stopping us from moving our Weekly Webinars over to Wistia Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

Wistia gives us a place to host our videos that isn't necessarily public. It also makes it easier to track if our sales prospects are actually watching the info videos we send out. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

Wistia is very robust when it comes to multiple users and different roles, folder systems and organization is awesome. The analytics are better than most other video platforms and Wistia goes way deeper than YouTube and Vimeo. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

The cost is too high, especially when we are constantly adding new videos daily and our rate just continues to rise. The organization can be buggy at times and trying to push a video from the top to the very bottom is not ideal to put into another folder/section. There has to be a better way to add files to sections easier instead of waiting for the videos to load in the list, a very slow process. Editing a video can be buggy too and sometimes the same link will not be used and a new link will be created if something goes wrong which is a huge mistake. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

I have not witnessed the problems I have be fixed as of yet. My problems are on the first page of this review. Review collected by and hosted on G2.com.

Verified User in Computer Software
TC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

I like that Wistia is simple to upload, edit, and create lists of videos to share with anyone, and it has built-in analytics around usage. It's also easy to replace a video everywhere by just replacing the video in Wistia. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

It's hard to edit the transcript if the video changes and I wish there were more details about analytics without needing to open analytics for each individual video. Like I'd love to see a way to see analytics for engagement summarized at the channel level that includes how much of each video was watched. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

We use Wistia to host videos in channels that are embedded in our help center, shared as resources via emails or Slack, or embedded into Chameleon. It's great to have an easy way to replace a video in all locations by swapping it out in Wistia and it's an easy way to share access to a video link. We use the analytics to see how users are engaging with videos, but not as much as we would if the analytics were summarized. Review collected by and hosted on G2.com.

Frank M. B.
FB
Marketing Operations Associate
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Wistia?

I use Wistia services daily, as it's our media library that' we've intergrated into our SaaS platform. It easy to use when dealing with video and media uploads, and with more and more services veing provided, it's becoming even more evident that we'll need to implement update updates on our side to further intergrate services within on our own platform. Plus the few times' I've dealt with customer survices have been very plesent and the team memebers are very knowledgable with a quick turnaround time. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

It's hard to find something to dislike, but from my perspective as a desinger, and someone who is very visual, I find the interface can be a bit hard to navigate from time to time. I've gotten lost on more than one ocassion in the past looking for something. But as someone who's been working online for over 30 yrs, I can see the benifits to keeping a simplified interface active, so I'm not to sure this counts as a dislike. Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

Besides being used as our video library that we've easily intergrated into our SaaS environment, I've recently been tasked with finding a replacment webinar provider and by chance realized that Wisita provides a Live Event service. So I've been testing options this week, in the hopes of presenting this to uper management as a potential replacment tool and option. Review collected by and hosted on G2.com.

Phene W.
PW
Digital Marketing Consultant
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wistia?

As a Marketing Director, having Wistia integrate seamlessly with our social media platforms, ESP, and website is crucial. It has helped us take our content game to the next level. The analytics from all of those streaming locations as an aggregate add to the simplicity of reporting! I haven't found a platform that handles all these aspects in an easy-to-use fashion. It was easily implemented, and I use it weekly to post our podcasts to YouTube. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

I haven't found anything that I dislike about Wistia! Review collected by and hosted on G2.com.

What problems is Wistia solving and how is that benefiting you?

We were looking for a content dashboard to share and post on our multiple platforms and mirror the analytics in one convenient dashboard. Review collected by and hosted on G2.com.