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Wicked Reports Reviews & Product Details - Page 2

Wicked Reports Overview

What is Wicked Reports?

Wicked Reports is a cross-channel multi-touch marketing attribution platform for ecommerce businesses. See deep inside every paid ad channel for insights on which marketing efforts are working to find your best customers, highest sales, and best performing campaigns. Easily detect and save wasted ad spend using our Wicked Playbook insights. Wicked Reports provides unlimited attribution time windows and attribution models optimized for ecommerce. Make reality-based decisions on ad spend to increase ROI.

Wicked Reports Details
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English
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Product Description

Wicked Reports is a marketing analytics platform that provides subscription-based, actionable reports on marketing results at each stage of the customer's journey from first click to sale.

How do you position yourself against your competitors?

Wicked Reports offers unlimited attribution time windows and attribution models, unlike the most popular ad platforms which only look back 7 days.

- Get accurate multi-touch revenue attribution
- Attribution time windows that understand cold traffic conversion time
- Accurate, transparent data (no inflated values to make your ad spend performance look better)
- Verify and act on true data from Klaviyo and Shopify
- Sort new vs. repeat subscriptions from ReCharge
- Wicked insights that show you how to optimize campaigns
- Wicked playbooks to help you understand and analyze all parts of your paid marketing
- Accurate attribution from your Amazon Storefront, Amazon vs. Shopify sales and revenue
- Advanced marketing attribution expertise
- Dedicated CSM
- Guided setup
- Live Chat Support
- Live Zoom consulting


Seller Details
Year Founded
2015
HQ Location
Marblehead, Massachusetts
Twitter
@wickedreports
7,911 Twitter followers
LinkedIn® Page
www.linkedin.com
21 employees on LinkedIn®

SD
Overview Provided by:

Recent Wicked Reports Reviews

JG
jenna g.Small-Business (50 or fewer emp.)
5.0 out of 5
"Streamlined, detailed reporting made easy"
I love the ease of use - the dashboard and all important reports are easy to navigate while still going deep. Also, WR's recommendations with the d...
Mark D.
MD
Mark D.Small-Business (50 or fewer emp.)
5.0 out of 5
"Wicked Reports is our source of truth"
We can see the effect of our ads using multiple attribution models. We also have a longer sales cycle so we can track our users longer than the ad...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Great tracking, poor UI"
I really like that you can track longer than the standard 7 to 30 day attribution options available in the marketing channels. There are a lot of g...
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Wicked Reports Media

Wicked Reports Demo - Wicked Reports Dashboard Campaign Explorer
Insights into actual campaign and channel performance. Compare all paid ad performance and increase ad spend where its working and stop wasted ad spend on marketing that isn't.
Wicked Reports Demo - Wicked Reports Customer Cohort Reporting
Customer LTV insights with Customer Cohort Reporting See the impact of delayed subscription recurring revenue, find most and least profitable months, leverage LTV in your customer acquisition strategy
Wicked Reports Demo - Wicked Reports Customer Journey
See every click on the customer journey to determine which marketing efforts brought in your customers - you can see the very first click that brought them to your brand.
Wicked Reports Demo - Clarity into winning and losing channels
Integrations with Shopify and Klaviyo show actual conversions, Wicked Insights for analyzing ad spend, and attribution models that provide real insights for all parts of the funnel
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27 Wicked Reports Reviews

4.2 out of 5
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27 Wicked Reports Reviews
4.2 out of 5
27 Wicked Reports Reviews
4.2 out of 5

Overall Review Sentiment for Wicked ReportsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Lalonie F.
LF
CEO Head Of Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Wicked Reports?

My favorite thing about Wicked Reports is the way you can track each customer from their first touch all the way to purchase. Other platforms do not have this feature! Review collected by and hosted on G2.com.

What do you dislike about Wicked Reports?

I would love to be able to run a report by landing page, so I can see what pages convert best for each traffic source. Review collected by and hosted on G2.com.

What problems is Wicked Reports solving and how is that benefiting you?

Wicked Reports allows me to show clients exactly what drives purchases, what source gets the first interaction, and what is closing the sale. Our performance is better now for sure. Review collected by and hosted on G2.com.

Boštjan K.
BK
Head of Ecommerce IT
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Wicked Reports?

Straight forward tool. You get a lot of insights Out-of-the box. I'm looking forward using Offline conversions to have additional data inside Facebook Ads manager. Review collected by and hosted on G2.com.

What do you dislike about Wicked Reports?

No plugin for Magento 2. This would speed up the process a bit. Review collected by and hosted on G2.com.

What problems is Wicked Reports solving and how is that benefiting you?

Better insight especially for Facebook channel Review collected by and hosted on G2.com.

Ben M.
BM
Manager, Owner, Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Wicked Reports?

I love how Wicked Reports shows what ACTUALLY happened and makes it easy to track ad performance tied to real revenue, versus the ad platform dashboards that are off 20-50% and seem to be getting worse with all the privacy restrictions. Review collected by and hosted on G2.com.

What do you dislike about Wicked Reports?

There is no in-platform extension so to manage ads you need to go back and forth between two windows which isn't a great workflow. Also, their version of Scientific reporting where it weights the 4 different quadrants of tracking is more or less useless because your numbers change all the time as the formula in the background re-weights things. Review collected by and hosted on G2.com.

Recommendations to others considering Wicked Reports:

Wicked Reports is a great solution for anyone who runs paid ads to acquire customers and relies on accurate data to do so. It's also a great tool to track customer LTV and customer journeys too. Review collected by and hosted on G2.com.

What problems is Wicked Reports solving and how is that benefiting you?

Wicked Reports solves ad tracking issues and makes it so you don't have to rely on inaccurate pixel data. This makes it clear which ads are really "winning" and allows me to make better media buying decisions for better ROAS and ROI. Review collected by and hosted on G2.com.

Thomas v.
TV
CMO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Wicked Reports?

It's one thing to put together a killer marketing plan, it's another to measure its performance and then execute upon the stories that your data is telling you. THIS is Wicked Reports power. Broad enough for the daily smart decisions, granular enough to find the holes in your beliefs. THIS tool has helped our agency 25x several clients. Review collected by and hosted on G2.com.

What do you dislike about Wicked Reports?

huh? Nothing --- I can see issues if your processes aren't tight. But that's not on Wicked. Review collected by and hosted on G2.com.

What problems is Wicked Reports solving and how is that benefiting you?

The perfect balance between paid media and owned organic media. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Wicked Reports?

I do have to admit they have great onboarding. Basically an account manager will call you weekly (for a month or so) and help you get setup. Review collected by and hosted on G2.com.

What do you dislike about Wicked Reports?

I'm located in Asia, my data was delayed ~48 hours on the platform. When you are running 5K USD a day, this delay is NOT okay. What I REALLY disliked, is about their fake pricing model. They waive the setup fee and you pay them "monthly" at a reduced rate. In the fine print, although you pay monthly, the contract is for a year. They only allowed me to cancel because I was talking about untransparant pricing model on their social media (and was subsequently banned from their social media accounts) Review collected by and hosted on G2.com.

Recommendations to others considering Wicked Reports:

Due to their untransparent pricing model and data delay, I do not recommend Wicked Reports to others Review collected by and hosted on G2.com.

What problems is Wicked Reports solving and how is that benefiting you?

I was trying to fix the attribution from different advertising channels after iOS 14.5 came out. I did not solve this issue with Wicked Reports because their reports are delayed ~48 hours with the Asia timezone. In fact, after using it, our client's revenue dropped because we were making decisions on old data. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Wicked Reports?

We really like the ability to scale our ads because we have great insight into our data. We also love that we can choose the attribution model. This way, we know how to allocate our budget. Review collected by and hosted on G2.com.

What do you dislike about Wicked Reports?

I think the tool is not 100% intuitive from the beginning and it takes a while to work yourself into it. After you have done that effort though, the tool is extremely helpful. Review collected by and hosted on G2.com.

What problems is Wicked Reports solving and how is that benefiting you?

We really like the ability to scale our ads because we have great insight into our data. We also love that we can choose the attribution model. This way, we know how to allocate our budget. Review collected by and hosted on G2.com.

Karl B.
KB
PPC Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Wicked Reports?

Packed with features outside of attribution. Support is amazing as well and very important when working with multiple brands. Review collected by and hosted on G2.com.

What do you dislike about Wicked Reports?

I would like to see more seamless integrations with major software/Ad Platforms like Clickfunnels, TikTok, etc. Review collected by and hosted on G2.com.

What problems is Wicked Reports solving and how is that benefiting you?

We're solving attribution problems, reporting problems, and also optimization problems. The main benefit of Wicked Reports is making the right optimizations on campaigns, plus understanding your CLTV, Customer Journey, and backend stats that truly help the business grow. Review collected by and hosted on G2.com.

Vatsal G.
VG
Analyst
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Wicked Reports?

Nothing ! Seriously, I hate using wicked reports.

Lot many times have I found flaws in your reporting.

The formulas are screwed up.

Can't rely on your reporting. The platform is damn slow. Review collected by and hosted on G2.com.

What do you dislike about Wicked Reports?

Everything! There is not a single function I can rely on while analyzing reports.

Your tool takes a lot of time to even load the basic reports. Review collected by and hosted on G2.com.

What problems is Wicked Reports solving and how is that benefiting you?

We are trying to see how the ads are working overall. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Wicked Reports?

Multiple ways to view click attribution, way more reliable than the ad platforms' admin stats Review collected by and hosted on G2.com.

What do you dislike about Wicked Reports?

almost too many ways to generate reports, could spend days in the WR admin Review collected by and hosted on G2.com.

What problems is Wicked Reports solving and how is that benefiting you?

Can no longer trust conversion attribution when viewed in each platform's Ads Manager, especially now that reporting is 'Modeled' Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Wicked Reports?

Wicked Reports makes it super easy for us to see how our marketing efforts are performing. Review collected by and hosted on G2.com.

What do you dislike about Wicked Reports?

Sometimes it takes a bit to switch between reports Review collected by and hosted on G2.com.

What problems is Wicked Reports solving and how is that benefiting you?

Better FB ads attribution so we can see how our marketing dollars are working Review collected by and hosted on G2.com.