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WhatsApp Business Platform Reviews & Product Details - Page 9

WhatsApp Business Platform Overview

What is WhatsApp Business Platform?

The WhatsApp Business Platform (API) is a powerful tool that enables businesses to connect with their customers on a personal level, at scale. With over 2 billion monthly active users on WhatsApp, this API provides a unique opportunity for businesses to build meaningful relationships with their audience. Ideal For: - Businesses seeking to send marketing messages, enhance customer engagement through transactional messages, authentication messages and support messages - Enterprises looking to automate routine communication tasks - Marketers aiming to leverage WhatsApp's vast user base for targeted campaigns Benefits: - Improved Customer Experience: Provide instant support and personalized interactions - Increased Efficiency: Automate routine tasks, freeing up resources for more strategic initiatives - Enhanced Data Insights: Gain valuable insights into customer behavior Key Features: - Scalable Messaging: Send and receive messages programmatically - Multimedia Support: Share text, images, documents, and links - Personalized Interactions: Use customer data to create tailored experiences - Omnichannel Support: Integrate WhatsApp with existing channels - Robust Analytics: Track key metrics to optimize campaigns - High Uptime and Security: Enjoy 99.9% uptime and SOC2 and ISO 27001 certifications

WhatsApp Business Platform Details
Languages Supported
Arabic, German, English, French, Indonesian, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Thai, Vietnamese, Chinese (Simplified), Chinese (Traditional)
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Product Description

The WhatsApp Business API is a messaging platform designed for businesses to communicate with their customers on the popular messaging app, WhatsApp. It allows businesses to create a verified WhatsApp Business Account and interact with customers through messaging, notifications, and automation tools. With the WhatsApp Business API, businesses can send messages to customers, including personalized updates, order confirmations, shipping notifications, appointment reminders, and more. Businesses can also automate responses to frequently asked questions and provide customer support through the platform.


Seller Details
Year Founded
2008
HQ Location
Menlo Park, CA
Twitter
@Meta
13,706,570 Twitter followers
LinkedIn® Page
www.linkedin.com
119,009 employees on LinkedIn®
Ownership
NASDAQ: META
Description

Meta Platforms, Inc. is a global leader in social technology, connecting people and businesses through its family of apps like Facebook, Instagram, and WhatsApp, while driving innovation in virtual and augmented reality.


Marco W.
MW
Overview Provided by:
Head of Business Messaging API Platforms, Meta

Recent WhatsApp Business Platform Reviews

Alhadji Ali G.
AG
Alhadji Ali G.Small-Business (50 or fewer emp.)
4.0 out of 5
"L'application incontournable pour la communication quotidienne"
Diffusion et catalogues produits : idéal pour le marketing et la vente directe via l’application.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
3.0 out of 5
"I have been using WhatsApp and WhatsApp business for over four years now"
Hustle free to share information and create groups to link each other
Hafiz Umer S.
HS
Hafiz Umer S.Small-Business (50 or fewer emp.)
4.5 out of 5
"WhatsApp Business API - The game changer in business communication"
Effiecient customer service and automation.
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
2 people requested security information

WhatsApp Business Platform Media

WhatsApp Business Platform Demo - WhatsApp Business Platform Postman Collection
WhatsApp Business Platform Demo - WhatsApp Business Platform Site
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91 WhatsApp Business Platform Reviews

4.6 out of 5
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91 WhatsApp Business Platform Reviews
4.6 out of 5
91 WhatsApp Business Platform Reviews
4.6 out of 5

WhatsApp Business Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for WhatsApp Business PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Shyamal Chandra M.
SM
Senior Manager
Consumer Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about WhatsApp Business Platform?

time-saving, wherein we can reach out to customers in a creative manner Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Too tight restrictions on video upload, the MP4 format is restricted to 16 or less MB Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Manual work, such as mail merge and the option is target oriented, wherein we can send messages as per the occassions. Review collected by and hosted on G2.com.

Akshay G.
AG
Growth Analayst
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about WhatsApp Business Platform?

Have used Whatsapp Business API for WA campaigns. Was easy and smooth to use Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Can have more automation rules. We can develop more rules and pathways Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Was simple to interact. Was smooth and easy to use Review collected by and hosted on G2.com.

Yuri A.
YA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Thank You page
What do you like best about WhatsApp Business Platform?

It's intuitive and very easy to use. The interactions with the customers is flawless. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

In the very beginning I wasn't getting pop up chat window when someone writes a message, but I no longer have this problem. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

It allows us to communicate with our customers who use whattsapp. Review collected by and hosted on G2.com.

Himanshu  D.
HD
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about WhatsApp Business Platform?

WhatsApp business api chat bot feature is awesome. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Less user engagement for the messages .. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Communication with customers.

Realtime notification to customers. Review collected by and hosted on G2.com.

Lengdon B.
LB
Senior Member of Technical Staff
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

I can keep a catalog of my products to make it easier for customers. I can also keep auto-reply. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Limited functionality. It could provide few more features. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Whatsapp business makes it easier for business owners to communicate with customers in a bit more automated manner. Review collected by and hosted on G2.com.

Tracey J.
TJ
IT Business Analyst Residential & Power Systems
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about WhatsApp Business Platform?

It's accessibility and access. WhatsApp is overall a good app. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

I don't have a dislike. WhatsApp has everything I am looking for. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

WhatsApp Business API helps communication and benefits those overseas Review collected by and hosted on G2.com.

Verified User in Alternative Medicine
AA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

su capacidad para automatizar gran parte del proceso de comunicación. Las empresas pueden crear chatbots que puedan responder automáticamente a las preguntas frecuentes de los clientes Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

la API de WhatsApp Business no está disponible para todas las empresas. La plataforma solo está disponible para empresas aprobadas por WhatsApp y tiene ciertos requisitos y restricciones en términos de contenido y uso. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Aprobación y restricciones. Es posible que algunas empresas no cumplan con los requisitos o no puedan ser aprobadas, lo que puede limitar su capacidad para utilizar la API. Review collected by and hosted on G2.com.

Gabriela P.
GP
MDR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
Translated Using AI
What do you like best about WhatsApp Business Platform?

complements call and video including sales assistance Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

that cannot be edited currently, in the process of improvement Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

clients receive personalized info via chat Review collected by and hosted on G2.com.

Tere L.
TL
Paralegal
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

It is so easy to communicate especially worldwide and you can even share documents Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

The quality of the pictures shared decrease if you share them through whatsapp. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Communication in real-time with my peers, employees and clients Review collected by and hosted on G2.com.

Islam B.
IB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about WhatsApp Business Platform?

integrations with other platforms' automatic responses

bots to automate you customer experience and Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

the higher integration with ai and chat gpt are not yet accessible Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

seemless integrations and monitoring the conversations that happens with the clients all with the podcast feature Review collected by and hosted on G2.com.