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WhatsApp Business Platform Reviews & Product Details - Page 8

WhatsApp Business Platform Overview

What is WhatsApp Business Platform?

The WhatsApp Business Platform (API) is a powerful tool that enables businesses to connect with their customers on a personal level, at scale. With over 2 billion monthly active users on WhatsApp, this API provides a unique opportunity for businesses to build meaningful relationships with their audience. Ideal For: - Businesses seeking to send marketing messages, enhance customer engagement through transactional messages, authentication messages and support messages - Enterprises looking to automate routine communication tasks - Marketers aiming to leverage WhatsApp's vast user base for targeted campaigns Benefits: - Improved Customer Experience: Provide instant support and personalized interactions - Increased Efficiency: Automate routine tasks, freeing up resources for more strategic initiatives - Enhanced Data Insights: Gain valuable insights into customer behavior Key Features: - Scalable Messaging: Send and receive messages programmatically - Multimedia Support: Share text, images, documents, and links - Personalized Interactions: Use customer data to create tailored experiences - Omnichannel Support: Integrate WhatsApp with existing channels - Robust Analytics: Track key metrics to optimize campaigns - High Uptime and Security: Enjoy 99.9% uptime and SOC2 and ISO 27001 certifications

WhatsApp Business Platform Details
Languages Supported
Arabic, German, English, French, Indonesian, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Thai, Vietnamese, Chinese (Simplified), Chinese (Traditional)
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Product Description

The WhatsApp Business API is a messaging platform designed for businesses to communicate with their customers on the popular messaging app, WhatsApp. It allows businesses to create a verified WhatsApp Business Account and interact with customers through messaging, notifications, and automation tools. With the WhatsApp Business API, businesses can send messages to customers, including personalized updates, order confirmations, shipping notifications, appointment reminders, and more. Businesses can also automate responses to frequently asked questions and provide customer support through the platform.


Seller Details
Year Founded
2008
HQ Location
Menlo Park, CA
Twitter
@Meta
13,706,570 Twitter followers
LinkedIn® Page
www.linkedin.com
119,009 employees on LinkedIn®
Ownership
NASDAQ: META
Description

Meta Platforms, Inc. is a global leader in social technology, connecting people and businesses through its family of apps like Facebook, Instagram, and WhatsApp, while driving innovation in virtual and augmented reality.


Marco W.
MW
Overview Provided by:
Head of Business Messaging API Platforms, Meta

Recent WhatsApp Business Platform Reviews

Alhadji Ali G.
AG
Alhadji Ali G.Small-Business (50 or fewer emp.)
4.0 out of 5
"L'application incontournable pour la communication quotidienne"
Diffusion et catalogues produits : idéal pour le marketing et la vente directe via l’application.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
3.0 out of 5
"I have been using WhatsApp and WhatsApp business for over four years now"
Hustle free to share information and create groups to link each other
Hafiz Umer S.
HS
Hafiz Umer S.Small-Business (50 or fewer emp.)
4.5 out of 5
"WhatsApp Business API - The game changer in business communication"
Effiecient customer service and automation.
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
2 people requested security information

WhatsApp Business Platform Media

WhatsApp Business Platform Demo - WhatsApp Business Platform Postman Collection
WhatsApp Business Platform Demo - WhatsApp Business Platform Site
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91 WhatsApp Business Platform Reviews

4.6 out of 5
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91 WhatsApp Business Platform Reviews
4.6 out of 5
91 WhatsApp Business Platform Reviews
4.6 out of 5

WhatsApp Business Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for WhatsApp Business PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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NUR FAQIHAH BINTI MOHD KHAIRUZAMAN M.
NM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatsApp Business Platform?

The best feature is that we can make a catalogue of our product,customers can easily check the available product and even their price.Make things smoother for seller and customer. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Sometimes I could open my WhatsApp Business.Not sure why this happened.Whenever this happend, my customer cannot reach me. Sometimes it lasted for 6 hours and sometimes it lasted for 1 day Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Ability to show our product catalogue make it easier for customer to know what is available and the proce for it.As a seller I have less work to do as my customer already knows what is available and the price. Review collected by and hosted on G2.com.

Hafiz Umer S.
HS
Computer Engineer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
(Original )Information
What do you like best about WhatsApp Business Platform?

Effiecient customer service and automation. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Its a little bit costly for the startups Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

providing me an efficient platform for live chat and best automations Review collected by and hosted on G2.com.

Pallav S.
PS
Laravel Developer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about WhatsApp Business Platform?

Provide a great service for whatsapp, like broadcast APIs, Template APIs, chatbot integration and also provides create your own stores and catalogs and also provides payment integartion receive and pay throught UPI. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Some limits are there you can only 256 contacts in one broadcast, some limited automation options and no any analytic reports, not provide guarantee for data protection. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Very great for digital marketing for any business and also helps for saving your time, you can easily your work in just one click also helps for send and recived money through this API Review collected by and hosted on G2.com.

Verified User in Telecommunications
IT
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

WhatsApp Business API allowed the introduction of WhatsApp as an e-commerce channel at scale. The account configuration process is easy and quick. It allowed Jiomart to reach 400+ million WhatsApp and allow them to order Groceries online Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

The user interface is difficult for Groceries products, due to 100s of SKUs. Integration with the Enterprise Inventory management system needs development work. It allows provides only UPI as payment in WhatsApp mobile App. Also, the rules of a marketing campaign on WhatsApp are inconsistent. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Jiomart is one early user of WhatsApp business API for online groceries marketplace. A WhatsApp user can search, add, order, and pay for groceries online.

It has allowed Jio to provide WhatsApp as an E-commerce channel for 400+ million WhatsApp users. Users can track online orders on the WhatsApp channel. It allows Jio to run target marketing campaigns. Review collected by and hosted on G2.com.

Simmi C.
SC
Workforce Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

As what'spp business API is made for small and large companies to connect multiple customers, thus we can connect with customers globally. And it is having excellent security which is end to end encrypted. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Data protection is not 100% sure and hassle is there when customers raising query. One more thing that we can't push promotional massage. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

It improves customer experience by keeping engaged with customers to provide them support , as we can connect globally with customers. Review collected by and hosted on G2.com.

VIANNEY M.
VM
Technical Assistant ICT PADGOF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
Translated Using AI
What do you like best about WhatsApp Business Platform?

the possibility of establishing a product catalog Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

I used to make multiple selections when sending images or files as documents, now after the new update. It only allows one at a time. It's very frustrating. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

classify my clients by categories, my products on Facebook in status Review collected by and hosted on G2.com.

Pooja R.
PR
Technical Specialist
Computer Software
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about WhatsApp Business Platform?

We can connect the salesforce chatbots using Whatsapp Business API to the Business numbers. Also we can send notifications using WhatsApp Business API. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Many of the articles regarding WhatsApp Business API are incomplete. All the details regarding payment should be there with each functionality. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

For the customer we have implemented a chatbot + livechat, which is solving their business problems. Review collected by and hosted on G2.com.

Luis Felipe C.
LC
Muebles
Furniture
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

I use it to establish communication with my compadradores, coordinate product delivery and purchase of materials from my company. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Honestly, so far I have not found any flaws in the application Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Contact my clients quickly and efficiently, a 100% comfortable communication. Review collected by and hosted on G2.com.

James R.
JR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about WhatsApp Business Platform?

Building an brand identity with easy catalogues and personalization makes easy for users to enhance their business to grow and to stay competative in the market. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Character limitation and image upload options needs much simplification Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Meeting the exact user requirement, listing of various products online , responding to queries and concerns realtime. New product launch updates to users and more. Review collected by and hosted on G2.com.

himanshu j.
HJ
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

Easy to integrate and cost-effective method with high responsiveness, along with bot and conversational support to tap the end consumer and digital marketing campaigns Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

The cost is a bit higher as it requires a mass audience to get the desired outcome, also maintenance and changes requires technical expertise in comparison to branch and other tools Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Product description, digital marketing campaign and live conversation with end consumers to increase the conversion rate and retention with real-time feedbacks on the marketing efforts Review collected by and hosted on G2.com.