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WhatsApp Business Platform Reviews & Product Details - Page 7

WhatsApp Business Platform Overview

What is WhatsApp Business Platform?

The WhatsApp Business Platform (API) is a powerful tool that enables businesses to connect with their customers on a personal level, at scale. With over 2 billion monthly active users on WhatsApp, this API provides a unique opportunity for businesses to build meaningful relationships with their audience. Ideal For: - Businesses seeking to send marketing messages, enhance customer engagement through transactional messages, authentication messages and support messages - Enterprises looking to automate routine communication tasks - Marketers aiming to leverage WhatsApp's vast user base for targeted campaigns Benefits: - Improved Customer Experience: Provide instant support and personalized interactions - Increased Efficiency: Automate routine tasks, freeing up resources for more strategic initiatives - Enhanced Data Insights: Gain valuable insights into customer behavior Key Features: - Scalable Messaging: Send and receive messages programmatically - Multimedia Support: Share text, images, documents, and links - Personalized Interactions: Use customer data to create tailored experiences - Omnichannel Support: Integrate WhatsApp with existing channels - Robust Analytics: Track key metrics to optimize campaigns - High Uptime and Security: Enjoy 99.9% uptime and SOC2 and ISO 27001 certifications

WhatsApp Business Platform Details
Languages Supported
Arabic, German, English, French, Indonesian, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Thai, Vietnamese, Chinese (Simplified), Chinese (Traditional)
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Product Description

The WhatsApp Business API is a messaging platform designed for businesses to communicate with their customers on the popular messaging app, WhatsApp. It allows businesses to create a verified WhatsApp Business Account and interact with customers through messaging, notifications, and automation tools. With the WhatsApp Business API, businesses can send messages to customers, including personalized updates, order confirmations, shipping notifications, appointment reminders, and more. Businesses can also automate responses to frequently asked questions and provide customer support through the platform.


Seller Details
Year Founded
2008
HQ Location
Menlo Park, CA
Twitter
@Meta
13,706,570 Twitter followers
LinkedIn® Page
www.linkedin.com
119,009 employees on LinkedIn®
Ownership
NASDAQ: META
Description

Meta Platforms, Inc. is a global leader in social technology, connecting people and businesses through its family of apps like Facebook, Instagram, and WhatsApp, while driving innovation in virtual and augmented reality.


Marco W.
MW
Overview Provided by:
Head of Business Messaging API Platforms, Meta

Recent WhatsApp Business Platform Reviews

Alhadji Ali G.
AG
Alhadji Ali G.Small-Business (50 or fewer emp.)
4.0 out of 5
"L'application incontournable pour la communication quotidienne"
Diffusion et catalogues produits : idéal pour le marketing et la vente directe via l’application.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
3.0 out of 5
"I have been using WhatsApp and WhatsApp business for over four years now"
Hustle free to share information and create groups to link each other
Hafiz Umer S.
HS
Hafiz Umer S.Small-Business (50 or fewer emp.)
4.5 out of 5
"WhatsApp Business API - The game changer in business communication"
Effiecient customer service and automation.
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
2 people requested security information

WhatsApp Business Platform Media

WhatsApp Business Platform Demo - WhatsApp Business Platform Postman Collection
WhatsApp Business Platform Demo - WhatsApp Business Platform Site
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91 WhatsApp Business Platform Reviews

4.6 out of 5
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91 WhatsApp Business Platform Reviews
4.6 out of 5
91 WhatsApp Business Platform Reviews
4.6 out of 5

WhatsApp Business Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for WhatsApp Business PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Ghulam M.
GM
Search Engine Optimization Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about WhatsApp Business Platform?

This is very useful for me in my work.it is very good. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

All no dislike any for this.this is very good. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

It solving all my problems in my work. Review collected by and hosted on G2.com.

Christian Edward L.
CL
3rd Shift Social Media Operations Support
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatsApp Business Platform?

It is very user friendly, the app allows quick responses that make me save more time (which again it helps me a lot, especially on my job) Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

sometimes for being Laggy. I am not sure maybe because I just have more than 100 groups on my WhatsApp as an admin. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

It really helps us contact our clients whether through chat or call. Review collected by and hosted on G2.com.

Vivek K.
VK
Business Analyst
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about WhatsApp Business Platform?

It is a very good app for business owners to grow their business.

it has lots of features that must have in business communication ii like most as features auto relpy. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

The thinks that l do not like is the updates that we are getting late and one more think in my opinion we need to have all the features Whatsapp has but we are not having some of the WhatsApp features in this. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

It is solving my lot of features as i can save my catalog, Location, cantact details and the most important Schedule as well that my custemers can see and reach out to me acordinglty. Review collected by and hosted on G2.com.

Alan O.
AO
Privacy Analyst
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
What do you like best about WhatsApp Business Platform?

That the clients received an instant message while waiting for my reply Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

I never figured out how to do anything other than just an automatic response to my clients Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

It solves answering fast to the clients with automated messages, Review collected by and hosted on G2.com.

Saeed E.
SE
Applications and Platforms Testing Engineer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatsApp Business Platform?

Automated Messaging: The API supports automated messaging, allowing businesses to set up predefined messages, notifications, and chatbots to handle common customer queries and provide instant responses. Automation can help streamline customer support and improve response times. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

User Opt-In Requirement: To send messages to customers via the WhatsApp Business API, businesses need to obtain explicit opt-in from the users. This means that businesses cannot initiate Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Real-time Communication: The API enables businesses to engage in real-time, two-way communication with their customers. This solves the problem of delayed responses and facilitates immediate interaction, enhancing customer satisfaction and improving overall communication efficiency. Review collected by and hosted on G2.com.

Anchit S.
AS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

Best way to stay connected with our consumers Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

No responses from consumers and even if keep sending them notifications. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Having instant and quick chat with consumers or users and staying and keeping them updated. Review collected by and hosted on G2.com.

DS
Medical Representative
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

Been using WhatsApp Business API for the last three organizations; it is a beneficial, automated and straightforward marketing tool. Using its automated chat flow also helps to acquire new customers, and service-related issues are also solved easily Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

This tool's pricing is very high compared to the freely available WhatsApp for personal users. Getting a verified blue tick and business name was difficult for our earlier organizations. The free and paid duration is very confusing to differentiate. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Acquiring new customers, serving their issues, and managing leads and inquiries through WhatsApp was easy. Bulk broadcasting is also to the next stage; business verified tick gives an added advantage to business promotions. Review collected by and hosted on G2.com.

Gudda S.
GS
Content Writer & Blog Writer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

Automatic first message and adding a map Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Lost person chats after switching to WhatsApp business Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Easy to connect with customers and sending broadcast message to larger audience at affordable cost. Review collected by and hosted on G2.com.

Vaibhav A.
VA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about WhatsApp Business Platform?

The option of rest API is now shifted to online cloud. This makes integration with any platform possible which supports rest APIs. I can easily get the integration pushed from my CRM or resource planner. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

The restrictions from whats app end are the only dislikes.

For instance, we have to follow a template based approach for messages rather than going for custom messages. This also add on the hassle of approvals. I even have waited for as long as 3 days to get the templates updated. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Earlier our business was mainly dependent on email and call communication. However, majority of the people use whats app for communication. So market penetration has become convenient as we can easily rely on the automation provided by this tool. Review collected by and hosted on G2.com.

Benjamin M.
BM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
What do you like best about WhatsApp Business Platform?

Amazing reach and a totally new channel that businesses are not using to the fullest yet Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

It is a bit of a challenge to integrate and to keep it going in terms of work we need to invest. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

We are sending out our newsletter in a slightly different format to our users via WhatsApp Review collected by and hosted on G2.com.