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WhatsApp Business Platform Reviews & Product Details - Page 5

WhatsApp Business Platform Overview

What is WhatsApp Business Platform?

The WhatsApp Business Platform (API) is a powerful tool that enables businesses to connect with their customers on a personal level, at scale. With over 2 billion monthly active users on WhatsApp, this API provides a unique opportunity for businesses to build meaningful relationships with their audience. Ideal For: - Businesses seeking to send marketing messages, enhance customer engagement through transactional messages, authentication messages and support messages - Enterprises looking to automate routine communication tasks - Marketers aiming to leverage WhatsApp's vast user base for targeted campaigns Benefits: - Improved Customer Experience: Provide instant support and personalized interactions - Increased Efficiency: Automate routine tasks, freeing up resources for more strategic initiatives - Enhanced Data Insights: Gain valuable insights into customer behavior Key Features: - Scalable Messaging: Send and receive messages programmatically - Multimedia Support: Share text, images, documents, and links - Personalized Interactions: Use customer data to create tailored experiences - Omnichannel Support: Integrate WhatsApp with existing channels - Robust Analytics: Track key metrics to optimize campaigns - High Uptime and Security: Enjoy 99.9% uptime and SOC2 and ISO 27001 certifications

WhatsApp Business Platform Details
Languages Supported
Arabic, German, English, French, Indonesian, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Thai, Vietnamese, Chinese (Simplified), Chinese (Traditional)
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Product Description

The WhatsApp Business API is a messaging platform designed for businesses to communicate with their customers on the popular messaging app, WhatsApp. It allows businesses to create a verified WhatsApp Business Account and interact with customers through messaging, notifications, and automation tools. With the WhatsApp Business API, businesses can send messages to customers, including personalized updates, order confirmations, shipping notifications, appointment reminders, and more. Businesses can also automate responses to frequently asked questions and provide customer support through the platform.


Seller Details
Year Founded
2008
HQ Location
Menlo Park, CA
Twitter
@Meta
13,706,570 Twitter followers
LinkedIn® Page
www.linkedin.com
119,009 employees on LinkedIn®
Ownership
NASDAQ: META
Description

Meta Platforms, Inc. is a global leader in social technology, connecting people and businesses through its family of apps like Facebook, Instagram, and WhatsApp, while driving innovation in virtual and augmented reality.


Marco W.
MW
Overview Provided by:
Head of Business Messaging API Platforms, Meta

Recent WhatsApp Business Platform Reviews

Alhadji Ali G.
AG
Alhadji Ali G.Small-Business (50 or fewer emp.)
4.0 out of 5
"L'application incontournable pour la communication quotidienne"
Diffusion et catalogues produits : idéal pour le marketing et la vente directe via l’application.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
3.0 out of 5
"I have been using WhatsApp and WhatsApp business for over four years now"
Hustle free to share information and create groups to link each other
Hafiz Umer S.
HS
Hafiz Umer S.Small-Business (50 or fewer emp.)
4.5 out of 5
"WhatsApp Business API - The game changer in business communication"
Effiecient customer service and automation.
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
2 people requested security information

WhatsApp Business Platform Media

WhatsApp Business Platform Demo - WhatsApp Business Platform Postman Collection
WhatsApp Business Platform Demo - WhatsApp Business Platform Site
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91 WhatsApp Business Platform Reviews

4.6 out of 5
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91 WhatsApp Business Platform Reviews
4.6 out of 5
91 WhatsApp Business Platform Reviews
4.6 out of 5

WhatsApp Business Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for WhatsApp Business PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about WhatsApp Business Platform?

With features like quick replies and labels for effective administration, WhatsApp Business streamlines direct communication between companies and clients. Strategy optimisation is made possible by the platform's analytics, and complex features that meet a variety of company objectives are made possible by the API integration.WhatsApp Business Can Help You Streamline Business Communications. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

WhatsApp Business's primary disadvantages include its restricted functionality for smaller companies, high authentication requirements, messaging limitations, reliance on internet access, and restricted third-party tool integration. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

WhatsApp Business Platform offers a direct channel for engagement, streamlines communication management with tools like quick replies, boosts brand credibility, provides data-driven insights, and allows scalability through API integration to address common communication challenges. For companies like mine, these advantages result in increased productivity, happier customers, and expansion prospects. Review collected by and hosted on G2.com.

Rahil R.
RR
Sales Development Representative
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

The fact that I can have two WhatsApps one my phone, and I can use one completely for work Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

We really don't have much to complain. Probably getting some integrations in place right away from the phone that can help in boosting our business Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

The fact that I can use two WhatsApp and keep one for personal and one for purely business Review collected by and hosted on G2.com.

Salman N.
SN
Fullfilment Coordinator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

Labels Feature which ease me to find my partners Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Nothing but i hope it will be more intelligent with time Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Marketing Review collected by and hosted on G2.com.

Dhruv S.
DS
Social Media Executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

I assure you this is the only software available to send unlimited messages and is the greatest of all-time weapon for marketers. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Certainly, for fresh startups this integration could be costly as apart from monthly membership it involves extra costs for messages sent and received. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

WhatsApp Business Platform is helping people reach the maximum number of audiences through its top features like bulk messaging and team inbox support. Review collected by and hosted on G2.com.

SA
Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

WhatsApp Business Platform helps to share catalog with parts/services offered online and expand businesses through better networking Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

It limits the no. of device getting connected with business profile to 5, as a result of that it limits the capacity to response towards the multiple customers queries Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

It has helped alot to bring my offline store to online platform,resulting into better customer reach with higher revenue through better sales Review collected by and hosted on G2.com.

Hariprasath K.
HK
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

User friendly, Free of cost for most of the services Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Nothing much. API can be handled by direct whatsapp team itself Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

No network failure or glitch while connecting with customers Review collected by and hosted on G2.com.

Bash M.
BM
operations
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

Its expand your global reach. as its totally free. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

its totally depends upon the internet needs to change. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

its take us to reach the maximum people and from them we able to purchase and sell. Review collected by and hosted on G2.com.

Muhammad Z.
MZ
Fulfillment Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

uploading the expense receipt easily and easy to track Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

WhatsApp Business Platform nothing to dislike, all well Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

instead of keeping original receipt, whatsapp is helping to show the proof of expenses Review collected by and hosted on G2.com.

Joy N.
JN
Freelance Recruiter
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about WhatsApp Business Platform?

Easy to use

Real time responses

Available in many countries Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Prone to scammers

Cannot schedule messages Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Selling to customers with ease.

Customers are able to see the products displayed in real time.

The customers can make their inquiries through chatting. Review collected by and hosted on G2.com.

SK
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

Low Cost Platform

Easy onboarding for Business.

Can able to integrate with many SAAS application and softwares make this tool better.

creation of templates are very easy Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Support from meta is bad sometimes.

uptime is less

many bugs around the time .

No official tool to find the unused or non whatsapp number

integrated payment gateways are yet to build Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

It help to connect business with their customers to send promotional messages, reminders , gift, coupons etc.. It is modern way of communication for business. Review collected by and hosted on G2.com.