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WhatsApp Business Platform Reviews & Product Details - Page 4

WhatsApp Business Platform Overview

What is WhatsApp Business Platform?

The WhatsApp Business Platform (API) is a powerful tool that enables businesses to connect with their customers on a personal level, at scale. With over 2 billion monthly active users on WhatsApp, this API provides a unique opportunity for businesses to build meaningful relationships with their audience. Ideal For: - Businesses seeking to send marketing messages, enhance customer engagement through transactional messages, authentication messages and support messages - Enterprises looking to automate routine communication tasks - Marketers aiming to leverage WhatsApp's vast user base for targeted campaigns Benefits: - Improved Customer Experience: Provide instant support and personalized interactions - Increased Efficiency: Automate routine tasks, freeing up resources for more strategic initiatives - Enhanced Data Insights: Gain valuable insights into customer behavior Key Features: - Scalable Messaging: Send and receive messages programmatically - Multimedia Support: Share text, images, documents, and links - Personalized Interactions: Use customer data to create tailored experiences - Omnichannel Support: Integrate WhatsApp with existing channels - Robust Analytics: Track key metrics to optimize campaigns - High Uptime and Security: Enjoy 99.9% uptime and SOC2 and ISO 27001 certifications

WhatsApp Business Platform Details
Languages Supported
Arabic, German, English, French, Indonesian, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Thai, Vietnamese, Chinese (Simplified), Chinese (Traditional)
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Product Description

The WhatsApp Business API is a messaging platform designed for businesses to communicate with their customers on the popular messaging app, WhatsApp. It allows businesses to create a verified WhatsApp Business Account and interact with customers through messaging, notifications, and automation tools. With the WhatsApp Business API, businesses can send messages to customers, including personalized updates, order confirmations, shipping notifications, appointment reminders, and more. Businesses can also automate responses to frequently asked questions and provide customer support through the platform.


Seller Details
Year Founded
2008
HQ Location
Menlo Park, CA
Twitter
@Meta
13,706,570 Twitter followers
LinkedIn® Page
www.linkedin.com
119,009 employees on LinkedIn®
Ownership
NASDAQ: META
Description

Meta Platforms, Inc. is a global leader in social technology, connecting people and businesses through its family of apps like Facebook, Instagram, and WhatsApp, while driving innovation in virtual and augmented reality.


Marco W.
MW
Overview Provided by:
Head of Business Messaging API Platforms, Meta

Recent WhatsApp Business Platform Reviews

Alhadji Ali G.
AG
Alhadji Ali G.Small-Business (50 or fewer emp.)
4.0 out of 5
"L'application incontournable pour la communication quotidienne"
Diffusion et catalogues produits : idéal pour le marketing et la vente directe via l’application.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
3.0 out of 5
"I have been using WhatsApp and WhatsApp business for over four years now"
Hustle free to share information and create groups to link each other
Hafiz Umer S.
HS
Hafiz Umer S.Small-Business (50 or fewer emp.)
4.5 out of 5
"WhatsApp Business API - The game changer in business communication"
Effiecient customer service and automation.
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
2 people requested security information

WhatsApp Business Platform Media

WhatsApp Business Platform Demo - WhatsApp Business Platform Postman Collection
WhatsApp Business Platform Demo - WhatsApp Business Platform Site
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91 WhatsApp Business Platform Reviews

4.6 out of 5
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91 WhatsApp Business Platform Reviews
4.6 out of 5
91 WhatsApp Business Platform Reviews
4.6 out of 5

WhatsApp Business Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for WhatsApp Business PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Anjali V.
AV
Front Office Associate
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

I personally feel WhatsApp has a good audience base worldwide, making it the best platform to reach a maximum audience for business purposes. This platform is available on all devices, making it easier for customers to reach out anytime. Likewise, it's easier for businesses to respond to their customers in real-time, providing a good customer support experience. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

It provides the best support for my day-to-day needs, so there is nothing to dislike. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

"Firstly, it's a very cost-effective platform that provides the best features possible for any business. It also helps in improving efficiency by offering features like automated messages, quick replies, chatbots, and many more. Review collected by and hosted on G2.com.

IC
Restaurant Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about WhatsApp Business Platform?

What I like best about the WhatsApp Business Platform is its ability to connect with customers in a personalized and direct manner. The platform allows us to send targeted messages, updates, and promotions directly to our customers' phones, ensuring higher engagement rates. The integration with Waakif has made it incredibly easy to manage and track our campaigns. The real-time communication capability of WhatsApp helps us provide instant customer support, enhancing overall customer satisfaction. Additionally, the cost-per-campaign pricing model is both economical and effective for our business needs Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

hard to setup and mmost difficut is verfication for business Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Customer support and marketing Review collected by and hosted on G2.com.

Verified User in Staffing and Recruiting
US
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about WhatsApp Business Platform?

It's a great app for organizing your business and keeping in touch with customers and colleagues and keeps your business organized in a certain way, something like an online market space for your business with the catalogue and everything listed. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

The fact that i can't seem to post from my what's app directly to my website or other pages or post from there and post to Whatsapp directly is already a discouraging factor, because having to creat multiple posts for multiple pages/accounts is a bit stressful. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

The fact that it is a great tool for organizing your business, keeping in touch with customers and teams to monitor project and follow up on business dealings is just great to know. Review collected by and hosted on G2.com.

Abhishek C.
AC
Assistant Manager Finance and Accounts
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatsApp Business Platform?

It gives us the opportunity of developing our catalogue for the business and advertise on the platform Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Nothing it is very user friendly and easy to use Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Live chat, video conferencing, catalogue, advertising our products Review collected by and hosted on G2.com.

Krishna P.
KP
Equity Trader
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

The UI of the software is very handy, easy to understand, and simple. It includes many other features like campaigns via APIs, webhook integration, a live chat section, and much more.

My personal favorite is audience segmentation. As a user of it, I can say it is a game changer for customer support, and operations because of its ease of implementation. I use it almost every day, for campaigns, and customer support. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Templates/messages approval. Sometimes, it takes 1-2 minutes to get the templates approved, would be helpful, if it could drop down to 15-30 seconds. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

I can send a reply to my customer via the chat feature, and even I can transfer the particular chat to a particular user if needed. I do have the deep data, the history of the past chats that had been exchanged between the end user, and the business, therefore I can use that data to retarget my audience. Review collected by and hosted on G2.com.

TANISHQ M.
TM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

It is very easy and helpful to send message and emotions to other , it is very fast and efficient ,also this application provides features to select channel in which we have interest .

By the use of this platform we can easily send text , images, videos and audio messages . Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Anyone can add our number into group without our permission and if we exist the group then it will notify in the group. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

By the use of this platform I am able to send message such as text, audio, image and video to other.

And also able to choose the channel according to my interest. Review collected by and hosted on G2.com.

Priya B.
PB
Customer Success Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

WhatsApp Business Platform provides seamless, secure, and efficient communication that helps improve customer engagement and operational efficiency. It also supports sharing videos, GIFs, images, and documents, in addition to text messages, with customers. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

It is an easy-to-use platform, so of course, there is nothing to dislike. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

It solves the major problems of improving customer satisfaction, enhancing support efficiency, conducting effective marketing efforts, ensuring secure interactions, and more. Additionally, it helps in streamlining the sales process. Review collected by and hosted on G2.com.

Sammy C.
SC
Sales Executive
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about WhatsApp Business Platform?

Free to use, have tons of existing users, rich client based, share access with teams Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Takes time for your products to be approved to be visible in marketplace, have to do your own marketing campaigns to promote your phone number Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Real time communication with clients, visibility for team members, connection with third party tools, save time & cost Review collected by and hosted on G2.com.

Giorgi  P.
GP
Case Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about WhatsApp Business Platform?

Business WhatsApp is a powerful tool for businesses of all sizes. With its seamless messaging platform and easy-to-use interface, it revolutionizes communication with customers and team members alike. The ability to create business profiles, automate responses, and organize contacts makes managing inquiries and engagements a breeze. Plus, its end-to-end encryption ensures the security and privacy of all communications. Business WhatsApp is a must-have for any business looking to streamline customer communication and enhance productivity. I use the app every day and integrate it with apps like Slack and Google Workspace. The customer support is also very responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

There is basically nothing I dislike about Business Whatsapp. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Easily communicating with international clients and colleagues is a great advantage, which the app offers. Review collected by and hosted on G2.com.

DB
Co founder
Internet
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

The Best thing I love about WhatsApp Business Platform is ability to reach directly into messages, it didnt take no time to integrate WhatsApp Business Platform which resulted more engagement and conversion Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

One thing I disliked about the WhatsApp Business Platform is the pricing part, else everything is very smooth. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

WhatsApp Business Platform helps us in increasing engagement and conversion which leads more sales, it also helped us in rentenion. Review collected by and hosted on G2.com.