The features mentioned below are among the most appreciated aspects of WhatsApp based on my knowledge and experience.
1. Direct Customer Communication: This platform enables businesses to communicate directly with their customers in real-time, fostering a more immediate and personalized connection with rich media.
2. Automated Messaging: Businesses can leverage the API to set up automated responses, making it efficient to handle frequently asked questions, provide instant information, and offer a better overall customer service experience.
The API supports various types of rich media, including images, documents, and videos. This capability enables businesses to create visually engaging and informative messages, enhancing the overall communication experience.
3. Messaging Tools Or Agent Platform: The platform provides tools like quick replies, labels, and automated responses, streamlining communication and making it more efficient for businesses to manage inquiries. Additionally, the agent platform serves as a successful customer support hub, further enhancing the overall customer experience.
4. Catalog Feature: Businesses can showcase their products or services through the catalog feature, providing customers with a convenient way to view and inquire about offerings directly within the app.
5. Application Insights: Businesses can gain valuable insights into the performance of their messaging campaigns through analytics provided by the API. This data includes delivery reports, message read receipts, and other metrics, allowing businesses to measure the effectiveness of their communication strategies.
6. Security and Privacy: WhatsApp is known for its end-to-end encryption, ensuring the security and privacy of communication between businesses and customers. Review collected by and hosted on G2.com.
Dislike is more on Pricings , when compared to RCS it is three times of its cost, keeping away the fact that RCS only serves Android but with no wonder soon apple will start supporting RCS. Then it is a must for WhatsAppp to consider pricing.
Additionally, the stringent policies and thorough scrutiny during onboarding, along with the mandatory opt-in requirement, can be viewed as restrictive. While these measures uphold user privacy and experience, they may pose challenges for businesses looking for more flexibility in their communication strategies. Review collected by and hosted on G2.com.
Diffusion et catalogues produits : idéal pour le marketing et la vente directe via l’application. Review collected by and hosted on G2.com.
Limitations des diffusions** – Les messages de diffusion sont limités aux contacts qui ont interagi récemment avec l’entreprise, ce qui réduit la portée marketing.
absence de paiement intégré dans certains pays : Contrairement à d’autres plateformes, WhatsApp ne permet pas encore une expérience d’achat complète partout. Review collected by and hosted on G2.com.
I like WhatsApp Business due to its ability to seamlessly connect with customers on a platform they are already familiar with. It’s great for building trust, as customers can see business profiles and know they’re interacting with a verified entity. The features like automated responses, quick replies, and the ability to share media files make communication efficient and personalized. Review collected by and hosted on G2.com.
WhatsApp Business lacks advanced reporting and analytics, which makes it difficult to track detailed customer interaction insights. Additionally, the limitations on mass messaging and broadcasting without using third-party tools can hinder large-scale campaigns. Integration with other CRM systems could also be smoother to enhance workflow automation and customer data management. Review collected by and hosted on G2.com.
That you can make fast voice and text connections with others for bussiness and privite usege,great costumer support.It good way for every day comunication and very easy to work with. Review collected by and hosted on G2.com.
n/a I like it all...Nice way of coloborating. Review collected by and hosted on G2.com.
Easy to use and very accesible.
Great way to get pictures from customers.
Availible on all platforms
easy to use on phone and connect with my laptop to use on the go Review collected by and hosted on G2.com.
I have experienced an issue where I have been banned for breaking the policies, of which I haven't. I have tried to contact them to get this issue resolved but there is no way to communicate with them. Very frustrating and makes my business a lot harder to run Review collected by and hosted on G2.com.
The API is straightforward to integrate with our existing CRM and support systems. This seamless integration allows for centralized management of customer interactions, improving overall efficiency. Review collected by and hosted on G2.com.
While the platform is feature-rich, there are some limitations in terms of customization and branding opportunities within the chat interface. Review collected by and hosted on G2.com.
The ease with which I can speak and instantly attend to my clients. I can integrate my contact with a bot (Botpress) so that none of my clients are left unattended. Easy to customize with my logos and products, as well as a catalog of customizable products. Review collected by and hosted on G2.com.
It should be simpler to integrate with Botpress. Having to create and approve forms to then receive information from Botpress makes it tedious and bureaucratic. Not having multiple users (for example: 1 for Bot and 1 for common use) makes it uninteresting. There is no native way to contact someone who is not yet on the contact list. Review collected by and hosted on G2.com.
WhatsApp Business give me an option to install two whatsapp in single device (personal and business). This way I manage my work. Review collected by and hosted on G2.com.
I am happy so far and do not have any complains. Review collected by and hosted on G2.com.
Whatsapp Business creates the possibility of exposure and easier communication. In some regions people cannot always afford to have data or internet to be able to Google a business or company. With whatsapp data bundles those individuals cannot only communicate privately with their loved ones but also interact with businesses on the same platform. Review collected by and hosted on G2.com.
There is nothing that I dislike at the moment. Review collected by and hosted on G2.com.
Makes it easy to show clients and potential clients your business in the palm of their hand where you can displace your products and offerings Review collected by and hosted on G2.com.
dislike the disappering message setting that gets put onto some messages Review collected by and hosted on G2.com.
One of the best aspects of the WhatsApp Business Platform is its direct and convenient communication with customers. It allows businesses to engage with their audience in real-time through messaging, providing personalized support and building stronger relationships. Additionally, features like automated responses, message templates, and business profiles streamline operations and enhance customer service. The platform's widespread usage and familiarity among users also make it a valuable tool for businesses to reach their target audience effectively. Review collected by and hosted on G2.com.
One potential downside of the WhatsApp Business Platform is its limitations on automation and scalability. While it offers features like automated responses and message templates, there are constraints on the extent to which businesses can automate their interactions with customers. This can be a limitation for larger businesses with high volumes of inquiries. Additionally, as with any messaging platform, managing customer inquiries and maintaining responsiveness can be challenging, especially during peak periods, without proper organizational strategies in place. Lastly, ensuring compliance with WhatsApp's policies and regulations can require significant effort and ongoing monitoring, which may be seen as a downside for some businesses. Review collected by and hosted on G2.com.