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WhatsApp Business Platform Reviews & Product Details

Alhadji Ali G.
AG
Responsable de la planification et du suivi
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about WhatsApp Business Platform?

Diffusion et catalogues produits : idéal pour le marketing et la vente directe via l’application. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Limitations des diffusions** – Les messages de diffusion sont limités aux contacts qui ont interagi récemment avec l’entreprise, ce qui réduit la portée marketing.

absence de paiement intégré dans certains pays : Contrairement à d’autres plateformes, WhatsApp ne permet pas encore une expérience d’achat complète partout. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

WhatsApp Business Platform résout plusieurs problèmes clés pour les entreprises, notamment :

Diffusion ciblée pour le marketing : permet d’envoyer des promotions, des mises à jour et des offres spéciales directement aux clients engagés, améliorant l’acquisition et la fidélisation.

Suivi et analyse des interactions : Offre des insights utiles pour améliorer les stratégies de communication et de marketing. Review collected by and hosted on G2.com.

WhatsApp Business Platform Overview

What is WhatsApp Business Platform?

The WhatsApp Business Platform (API) is a powerful tool that enables businesses to connect with their customers on a personal level, at scale. With over 2 billion monthly active users on WhatsApp, this API provides a unique opportunity for businesses to build meaningful relationships with their audience. Ideal For: - Businesses seeking to send marketing messages, enhance customer engagement through transactional messages, authentication messages and support messages - Enterprises looking to automate routine communication tasks - Marketers aiming to leverage WhatsApp's vast user base for targeted campaigns Benefits: - Improved Customer Experience: Provide instant support and personalized interactions - Increased Efficiency: Automate routine tasks, freeing up resources for more strategic initiatives - Enhanced Data Insights: Gain valuable insights into customer behavior Key Features: - Scalable Messaging: Send and receive messages programmatically - Multimedia Support: Share text, images, documents, and links - Personalized Interactions: Use customer data to create tailored experiences - Omnichannel Support: Integrate WhatsApp with existing channels - Robust Analytics: Track key metrics to optimize campaigns - High Uptime and Security: Enjoy 99.9% uptime and SOC2 and ISO 27001 certifications

WhatsApp Business Platform Details
Languages Supported
Arabic, German, English, French, Indonesian, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Thai, Vietnamese, Chinese (Simplified), Chinese (Traditional)
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Product Description

The WhatsApp Business API is a messaging platform designed for businesses to communicate with their customers on the popular messaging app, WhatsApp. It allows businesses to create a verified WhatsApp Business Account and interact with customers through messaging, notifications, and automation tools. With the WhatsApp Business API, businesses can send messages to customers, including personalized updates, order confirmations, shipping notifications, appointment reminders, and more. Businesses can also automate responses to frequently asked questions and provide customer support through the platform.


Seller Details
Year Founded
2008
HQ Location
Menlo Park, CA
Twitter
@Meta
13,706,570 Twitter followers
LinkedIn® Page
www.linkedin.com
119,009 employees on LinkedIn®
Ownership
NASDAQ: META
Description

Meta Platforms, Inc. is a global leader in social technology, connecting people and businesses through its family of apps like Facebook, Instagram, and WhatsApp, while driving innovation in virtual and augmented reality.


Marco W.
MW
Overview Provided by:
Head of Business Messaging API Platforms, Meta

Recent WhatsApp Business Platform Reviews

Alhadji Ali G.
AG
Alhadji Ali G.Small-Business (50 or fewer emp.)
4.0 out of 5
"L'application incontournable pour la communication quotidienne"
Diffusion et catalogues produits : idéal pour le marketing et la vente directe via l’application.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
3.0 out of 5
"I have been using WhatsApp and WhatsApp business for over four years now"
Hustle free to share information and create groups to link each other
Hafiz Umer S.
HS
Hafiz Umer S.Small-Business (50 or fewer emp.)
4.5 out of 5
"WhatsApp Business API - The game changer in business communication"
Effiecient customer service and automation.
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
2 people requested security information

WhatsApp Business Platform Media

WhatsApp Business Platform Demo - WhatsApp Business Platform Postman Collection
WhatsApp Business Platform Demo - WhatsApp Business Platform Site
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90 out of 91 Total Reviews for WhatsApp Business Platform

4.6 out of 5
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WhatsApp Business Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for WhatsApp Business PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Vikram K.
VK
Senior manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

I like WhatsApp Business due to its ability to seamlessly connect with customers on a platform they are already familiar with. It’s great for building trust, as customers can see business profiles and know they’re interacting with a verified entity. The features like automated responses, quick replies, and the ability to share media files make communication efficient and personalized. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

WhatsApp Business lacks advanced reporting and analytics, which makes it difficult to track detailed customer interaction insights. Additionally, the limitations on mass messaging and broadcasting without using third-party tools can hinder large-scale campaigns. Integration with other CRM systems could also be smoother to enhance workflow automation and customer data management. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

We use WhatsApp Business Platform primarily for customer support in our e-commerce operations. It helps us quickly address customer inquiries regarding orders, deliveries, and product information, providing a direct and convenient communication channel. The platform allows us to resolve issues in real-time, improving overall customer satisfaction Review collected by and hosted on G2.com.

Zhivko S.
ZS
Marketer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatsApp Business Platform?

That you can make fast voice and text connections with others for bussiness and privite usege,great costumer support.It good way for every day comunication and very easy to work with. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

n/a I like it all...Nice way of coloborating. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

The simplisity of inviting others when need them for bussines to establish coloboration solves most of the problems for speeding any proces.and many other futures like sending files easy,text... Review collected by and hosted on G2.com.

MG
Sales Executive
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatsApp Business Platform?

Easy to use and very accesible.

Great way to get pictures from customers.

Availible on all platforms

easy to use on phone and connect with my laptop to use on the go Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

I have experienced an issue where I have been banned for breaking the policies, of which I haven't. I have tried to contact them to get this issue resolved but there is no way to communicate with them. Very frustrating and makes my business a lot harder to run Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

It does help commnicating with customers who are hard of hearing and cannot speak on the phone Review collected by and hosted on G2.com.

Shamali P.
SP
Enrollment Counselor
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about WhatsApp Business Platform?

The API is straightforward to integrate with our existing CRM and support systems. This seamless integration allows for centralized management of customer interactions, improving overall efficiency. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

While the platform is feature-rich, there are some limitations in terms of customization and branding opportunities within the chat interface. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

The WhatsApp Business Platform has revolutionized how we interact with our customers. It's reliable, user-friendly, and loaded with features that enhance communication efficiency. The platform’s extensive reach allows us to connect with a larger customer base, providing timely and effective support Review collected by and hosted on G2.com.

Fernando S.
FS
TI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about WhatsApp Business Platform?

The ease with which I can speak and instantly attend to my clients. I can integrate my contact with a bot (Botpress) so that none of my clients are left unattended. Easy to customize with my logos and products, as well as a catalog of customizable products. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

It should be simpler to integrate with Botpress. Having to create and approve forms to then receive information from Botpress makes it tedious and bureaucratic. Not having multiple users (for example: 1 for Bot and 1 for common use) makes it uninteresting. There is no native way to contact someone who is not yet on the contact list. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

It enables closer and faster contact with some clients, solving day-to-day problems more easily and without bureaucracy. Review collected by and hosted on G2.com.

Kumar J.
KJ
Maximo Lead
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatsApp Business Platform?

WhatsApp Business give me an option to install two whatsapp in single device (personal and business). This way I manage my work. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

I am happy so far and do not have any complains. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

I use two numbers and this allows me to install Whats App business to connect with my customers.

This resolve my personal and business life. Review collected by and hosted on G2.com.

Umi A.
UA
HCF Support Agent
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatsApp Business Platform?

Whatsapp Business creates the possibility of exposure and easier communication. In some regions people cannot always afford to have data or internet to be able to Google a business or company. With whatsapp data bundles those individuals cannot only communicate privately with their loved ones but also interact with businesses on the same platform. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

There is nothing that I dislike at the moment. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

It allows me to connect with a business without having to visit their actual website. It also allows me to directly speak to the owner or channel admin to answer questions and concerns I might have. Whatsapp Business makes a personal connection between the company and the consumer and that is pretty interesting. Review collected by and hosted on G2.com.

Laverne M.
LM
Sales Administator
Telecommunications
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about WhatsApp Business Platform?

Makes it easy to show clients and potential clients your business in the palm of their hand where you can displace your products and offerings Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

dislike the disappering message setting that gets put onto some messages Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Visual Marketing and brand awarness

by using this platform we are able to inform and connect with more client quicker and show what we offer to potential clients in a user friendly way Review collected by and hosted on G2.com.

Subhansh D.
SD
Senior Consultant
Financial Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about WhatsApp Business Platform?

One of the best aspects of the WhatsApp Business Platform is its direct and convenient communication with customers. It allows businesses to engage with their audience in real-time through messaging, providing personalized support and building stronger relationships. Additionally, features like automated responses, message templates, and business profiles streamline operations and enhance customer service. The platform's widespread usage and familiarity among users also make it a valuable tool for businesses to reach their target audience effectively. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

One potential downside of the WhatsApp Business Platform is its limitations on automation and scalability. While it offers features like automated responses and message templates, there are constraints on the extent to which businesses can automate their interactions with customers. This can be a limitation for larger businesses with high volumes of inquiries. Additionally, as with any messaging platform, managing customer inquiries and maintaining responsiveness can be challenging, especially during peak periods, without proper organizational strategies in place. Lastly, ensuring compliance with WhatsApp's policies and regulations can require significant effort and ongoing monitoring, which may be seen as a downside for some businesses. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

Customer Communication: It facilitates direct and real-time communication with customers, enabling businesses to respond promptly to inquiries, provide support, and build stronger relationships.

Customer EngagementBy offering features like automated responses and message templates, the platform helps businesses engage with customers more efficiently, enhancing overall customer satisfaction and loyalty.

Streamlined Operations: WhatsApp Business Platform streamlines business operations by centralizing customer communication, enabling businesses to manage inquiries and interactions more effectively.

Brand Visibility: Having a presence on WhatsApp increases brand visibility and accessibility, as it's a widely used messaging platform, especially in regions like India where it's extremely popular. Review collected by and hosted on G2.com.

Aavinashh L.
AL
Manager Dashboards and Business Intelligence
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about WhatsApp Business Platform?

Its best part is that most of the people are aviliable on whatsapp that makes easy to respond with depending on other applications also super easy user interface makes communication do well. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

The only problem I find here is limited customization options and highly dependent only internet. Review collected by and hosted on G2.com.

What problems is WhatsApp Business Platform solving and how is that benefiting you?

It is helping me to manage customers notification with ease and the options to shared documents, images etc for quick sharing of details. Review collected by and hosted on G2.com.