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Webflow Reviews & Product Details

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Webflow Media

Build high-converting, responsive websites visually — in one platform with a powerful native CMS, built-in SEO tools, localization, and fast hosting.
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Build high-converting, responsive websites visually — in one platform with a powerful native CMS, built-in SEO tools, localization, and fast hosting.
The global fitness pioneer recognized the need for a more agile and efficient web platform to support its growth and innovation. With Webflow’s WXP, they transformed their digital presence and unlocked new revenue streams.
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The global fitness pioneer recognized the need for a more agile and efficient web platform to support its growth and innovation. With Webflow’s WXP, they transformed their digital presence and unlocked new revenue streams.
Driven to disrupt the industry and transform beyond their legacy roots, Docusign needed a powerful web solution. With Webflow and strategic agency experts, they gained creative freedom and global recognition.
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Driven to disrupt the industry and transform beyond their legacy roots, Docusign needed a powerful web solution. With Webflow and strategic agency experts, they gained creative freedom and global recognition.
Once struggling to update a static, outdated CMS that didn’t reflect their modern brand, Walker & Dunlop tapped into Webflow's WXP to transform their website into a dynamic, high-performing sales and marketing tool that drives results.
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Once struggling to update a static, outdated CMS that didn’t reflect their modern brand, Walker & Dunlop tapped into Webflow's WXP to transform their website into a dynamic, high-performing sales and marketing tool that drives results.
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Webflow Reviews (974)

Reviews

Webflow Reviews (974)

4.4
975 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Webflow for its design flexibility and ease of use, allowing both technical and non-technical users to create professional websites without extensive coding knowledge. The platform's intuitive interface and powerful CMS features enable efficient content management and rapid deployment, making it a preferred choice for many agencies and freelancers. However, some users note a steep learning curve and occasional performance issues, particularly with larger projects.

Pros & Cons

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Jordan O.
JO
"Empowered Our Marketing with Minimal Tech Dependency"
What do you like best about Webflow?

I appreciate Webflow's ability to let our marketing team update and publish pages independently from engineers, which significantly speeds up our process and helps unblock campaigns. Its ease of use in building and updating pages without requiring coding skills allows more team members to engage with the tool, streamlining our go-to-market efforts. Moreover, I find the consistency that Webflow provides in terms of layouts, components, and branding incredibly valuable, as it ensures that new pages align with our established look regardless of who creates them. The differentiation between the CMS function and the Build function is another standout feature, as it helps maintain control and manage user access effectively. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

I find Webflow's navigation fairly difficult to manage, particularly as our projects scale. The left-side navigation tends to feel cluttered, making it challenging to maintain efficiency. Additionally, the limitation of having only one builder or designer logged in at a time is frustrating, as it sometimes slows down our progress. The search functionality is fragmented, which complicates finding components, classes, and pages easily. A global search feature would significantly enhance usability. Furthermore, the style panel can become disorganized, reducing overall productivity. The administrative side is also problematic; managing users and comprehending their access permissions seem disjointed and could be more intuitive. Review collected by and hosted on G2.com.

Bernt R.
BR
Founder and designer
Consulting
Small-Business (50 or fewer emp.)
"Full design freedome"
What do you like best about Webflow?

Webflow stands out for its design freedom, clean code, and ease of content management. Qualities we at Solans, a Norwegian web agency specialising in Webflow sites, storytelling, and inbound marketing, value highly. Webflow's strengths in fast publishing, integrated hosting, built-in SEO, and minimal maintenance all let us focus on creating tailored, high-performing websites for our clients. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

On the downside, Webflow’s e-commerce offering is better suited for smaller catalogues, lacks some Nordic payment options like Vipps without third-party integrations, and its subscription model can become costly for larger projects. Review collected by and hosted on G2.com.

"Flexible and Customizable Web Development Tool"
What do you like best about Webflow?

I like Webflow because it offers flexibility and customization. It has an editor that allows coding the front end, and for those who aren't knowledgeable in development, it serves as a drag-and-drop editor. This means you can still get a lot out of it even if you're not into coding. It's both flexible and very customizable. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

I started using Webflow Cloud, and as it's pretty new, there are not so many extensive examples like I would love to see. And to make it easier in the full cloud to connect GitHub repositories. I struggled quite a bit with that. Review collected by and hosted on G2.com.

Samreen .
S
Small-Business (50 or fewer emp.)
"Powerful Platform but Steep Learning Curve"
What do you like best about Webflow?

I love Webflow for its combination of tools that simplify the web-building process. The CMS section is particularly intuitive and easy to use, enhancing my ability to manage content efficiently without the need for coding or worrying about syntax errors. The platform's no-code environment allows for seamless transitions from design in Figma directly to Webflow development, which is incredibly efficient. I find the speed at which Webflow operates impressive, even with over 5000 pages hosted on it; it keeps both the platform and our website running super-fast, saving me significant time and reducing the need for excessive revisions. This efficiency makes it possible for my small business to publish new pages and blogs daily, with different team members seamlessly taking on various responsibilities. The sleek design interface also stands out as a beneficial feature, improving over time to become more user-friendly, and the introduction of automatic saving in drafts has notably diminished the prior frustrations of lost work. Overall, Webflow's capacity to handle large-scale operations smoothly and facilitate quick, effective team collaboration is what I find especially valuable. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

I have several challenges with Webflow. Firstly, uploading images is problematic; even when images are fully optimized in terms of size and dimensions, they still take a long time to upload and impact page speed after being published. Additionally, Webflow lacks a straightforward image compression tool, or if there is one, it's too complex to use. Another issue is the accessibility of images added in CMS collections—they are only accessible from the individual items they were added to. Given that we have over 3,000 pages in CMS, identifying specific images needing optimization during a site audit is extremely time-consuming without an asset folder to manage them. Lastly, although Webflow is great for medium to large businesses due to its capabilities, the platform is still complicated to use, especially for newcomers. Even after a year of usage, I still find the navigation and finding specific tools challenging. Review collected by and hosted on G2.com.

Sean T.
ST
Senior Developer
Small-Business (50 or fewer emp.)
"The obvious choice for nearly all marketing websites."
What do you like best about Webflow?

As a developer, I have built my entire web business off of Webflow. Former WordPress clients love it, and nobody is asking me for custom builds anyway. Webflow really has everything the typical client needs.

From a features perspective, Webflow offers many advantages over the major alternatives (WordPress or custom builds):

— Your entire tech stack in one place, ie. site hosting, SEO, SSL, backups, etc.

— Exceptional security features

— As close to custom coding as you can get while still using a reliable site platform.

— An extremely customizable CMS

— No reliance of plugins that can deprecate

— Non-open source, there's only one Webflow that is always up-to-date

— Massive community with lots of resources

— So easy to spin up new sites and expand them over time. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

— The CMS should be totally headless. I should be able to make different dynamic templated pages off of a single Collection. Right now each Collection can only have one dynamic templated page type.

— There should be component slots on Collection pages. Ie. if my client wants to build custom case study pages but I want them to appear in a Collection-powered list in multiple spots across the site, the base Collection page can't accommodate that.

— We should be able to remove/re-order classes from the middle of a string of classes. It's pretty weird and annoying that we can't.

— It would be nice to just have a text editor at this point. The GUI is fine but unnecessary since I'm sure it's mostly real developers using Webflow to actually build these days.

— We should be able to see and manage all the CSS on the site in a text editor. Having to add an element to a page, give it a class, then change to the right breakpoint to update the class at that breakpoint is a bit of a nightmare (it's so bad that I just have a global embed for all non-desktop class code). Review collected by and hosted on G2.com.

Sergiusz R.
SR
"Easy Page Design, But Performance Issues"
What do you like best about Webflow?

I love how straightforward Webflow is when it comes to the user experience. Even if I am not familiar with the Webflow interface or layout, I can just jump in and know what to do. This intuitive design really simplifies the learning curve and allows me to focus on the substance of my projects rather than struggling with the tool itself. The variables feature is particularly valuable for me, as it makes life much easier by creating a robust system of classes throughout all the breakpoints. This functionality is a huge time saver and enhances the overall workflow. Additionally, the initial setup of Webflow was super easy, which made starting new projects far less daunting. The CMS also works pretty well, especially for standard content, although it can get a bit laggy with extended content. Overall, these aspects contribute greatly to the ease and efficiency of designing complex pages in a relatively short amount of time. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

I find Webflow's overall performance, particularly with the designer and CMS modules, to be problematic on larger projects. The performance issues include frequent loading problems, lagging, stuttering, and slow responsiveness, which hinder quick actions. Additionally, while Webflow is convenient for simple static projects, it lacks modules necessary for full-scale projects involving backend and e-commerce options, which is a significant limitation for my needs. Review collected by and hosted on G2.com.

"Effortless Website Building, But Integration Challenges"
What do you like best about Webflow?

I truly appreciate Webflow's ease of use, especially its drag-and-drop functionality, which simplifies the process of creating a website without the need for manual coding. This feature significantly reduces the complexity typically associated with website development and allows me to focus more on the design and content rather than the underlying code. The user experience is excellent, with the platform being very explanatory, providing clear guidance and a seamless interaction process. Additionally, the onboarding experience is remarkable, making the initial setup incredibly easy, which speaks to the thoughtfulness Webflow has put into user education and support. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

I found the integration part of Webflow a bit confusing, especially when trying to connect it with automation platforms like Make.com. Initially, I struggled with integrating webhooks as I couldn't find where they were located within the platform. It required some research to figure out, and I wish it could be more straightforward, so it's readily accessible without much hassle. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market (51-1000 emp.)
"Easy no-code solution for creatives"
What do you like best about Webflow?

What I like most about Webflow is how powerful and intuitive its no-code system is. It bridges the gap between design and development, allowing me to build professional-grade websites without deep coding knowledge. Since migrating our entire platform to Webflow on the enterprise plan, I’ve found it to be a truly scalable and efficient solution for our company. The component and class systems make managing styles and layouts consistent once you get the hang of them, and the learning curve is well worth it. I also really appreciate the “Webflow University” resources — the tutorials and guides are clear, engaging, and help accelerate the learning process. Overall, Webflow has helped me expand my skill set far beyond what I could do with Wix, Squarespace, or other builders. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

One limitation I’ve encountered is that only one user can have design control at a time. For teams working collaboratively on larger projects, this can slow things down and make simultaneous design updates challenging. While Webflow excels in functionality and design flexibility, enhancing collaborative design permissions would make it an even stronger enterprise tool. Review collected by and hosted on G2.com.

Verified User in Consulting
UC
Mid-Market (51-1000 emp.)
"User-Friendly and Intuitive from Day One"
What do you like best about Webflow?

What I like most about Webflow is how user-friendly it is. From day one, everyone on our team who needs to use Webflow has been able to pick it up quickly and do solid work. The interface feels intuitive, so you can learn as you go and still end up with a great finished product, even if you don’t have any prior experience. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

At the moment I'm happy with all the features Webflow has to offer. Review collected by and hosted on G2.com.

Rachel C.
RC
Director of Product Marketing
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Better than the alternatives"
What do you like best about Webflow?

It's easy to use, clear and to the point. Designer is great. Templates, components and all that jazz - great too. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

I find the Legacy "Legacy" Editor to be a blurry, vague situation that the strategy teams at Webflow need to reconsider. When you put the word legacy into your product name, what you get - as Webflow has demonstrated - is a de-prioritized old piece of real estate that the development team forget about. And that's basically how their Legacy Editor works.

For further context: when I tried to access Legacy Editor (before I got full admin access) I ran into a huge amount of technical issues and was able to resolve them independently (because I have that knowledge) - but in my journey, I saw that this problem has existed since 2017 and the Webflow staff in the forums give the impression as though they "fixed" everything long long ago. Simply not true.

It's really frustrating to the point that it feels like a scam. If you want to include a different kind of role in your less expensive tiers than develop it properly instead of making us feel like second-class citizens. Review collected by and hosted on G2.com.

Questions about Webflow? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Verified User
G2
Verified User
Last activity about 5 years ago

Is the World Safe? Live Site Hosted by Webflow BLOCKED without Notice!!

Cameron T.
CT
Cameron The Evil Genius
Last activity almost 4 years ago

What third party apps can I use to manage Webflow (Zapier does not handle all features)

Pricing Options

Pricing provided by Webflow.

Starter

Free

Basic

$18.00
Per Month

CMS

$29.00
Per Month
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Webflow Features
Content Authoring
Rich Text Editor
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Customization
Templates
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