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Webflow Reviews & Product Details - Page 2

Webflow Overview

What is Webflow?

Webflow is a Website Experience Platform that empowers modern marketing teams to visually build, manage, and optimize stunning websites that offer both the consumer experience teams expect and the enterprise-grade performance and scale they need. With AI-driven personalization baked in, Webflow helps teams significantly boost conversion rates, translating directly into measurable business growth. Today, over 300,000 of the best companies in the world from The New York Times, Dropbox, Away, Clear, Lattice, Vanta, TED, IDEO, Greenhouse, Checkout.com to Orangetheory Fitness build, manage, and optimize their websites on Webflow. Founded in 2013 and based in San Francisco, Webflow is backed by Accel, CapitalG, Silversmith Capital Partners, Y-Combinator, and Draper Associates.

Webflow Details
Product Website
Languages Supported
English
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Product Description

Webflow is a web design tool, CMS, and hosting platform in one.

How do you position yourself against your competitors?

Webflow offers a single platform to transform your site into your most valuable marketing asset. Unlike traditional platforms that require marketers to be reliant on engineering teams, Webflow empowers modern marketing teams to visually build, manage, and optimize stunning websites that scale.

Webflow customers can leverage a flexible visual builder, a composable CMS, and native tools for AI-powered personalization, A/B testing, SEO, localization, and more. By centralizing essential tools, marketers, designers, and developers are empowered to collaborate and optimize in a single integrated platform.


Seller Details
Seller
Webflow
Company Website
Year Founded
2012
HQ Location
San Francisco, California
Twitter
@webflowapp
1 Twitter followers
LinkedIn® Page
www.linkedin.com
1,143 employees on LinkedIn®
Description

Webflow is an integrated Website Experience Platform that lets Marketers, Designers, and Developers build, manage, and optimize your website —with the power of AI — so it can deliver real business impact.


Fimi F.
FF
Overview Provided by:

Recent Webflow Reviews

Anthony S.
AS
Anthony S.Mid-Market (51-1000 emp.)
5.0 out of 5
"Webflow helps us push creative boundaries"
Webflow helps us accelerate project timelines without sacrificing quality, empowering our clients
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"A strong base to build upon"
The level of control I have in customisation/updates across locales, with the (now provided) ability to spot publish for select domains, instead of...
Fernando C.
FC
Fernando C.Mid-Market (51-1000 emp.)
5.0 out of 5
"An opportunity to experience the Webflow universe more closely"
- News and announcements - New features launched - Workshops (for Designers, Developers and Marketers) - Networking
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Webflow Media

As Jasper shifted their focus upmarket, the company needed a powerful solution to turn their website into their biggest strategic asset. With Webflow, Jasper has supercharged their workflows to deliver highly performant web experiences.
Play Webflow Video
As Jasper shifted their focus upmarket, the company needed a powerful solution to turn their website into their biggest strategic asset. With Webflow, Jasper has supercharged their workflows to deliver highly performant web experiences.
Looking for a web development platform that could support ambitious business goals, Fivetran turned to Webflow to accelerate their speed to market, improve internal collaboration, and expand their digital presence globally.
Play Webflow Video
Looking for a web development platform that could support ambitious business goals, Fivetran turned to Webflow to accelerate their speed to market, improve internal collaboration, and expand their digital presence globally.
Webflow allows agencies to use custom code where it counts and leave the rest to visual development — no compromises.
Play Webflow Video
Webflow allows agencies to use custom code where it counts and leave the rest to visual development — no compromises.

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711 Webflow Reviews

4.4 out of 5
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711 Webflow Reviews
4.4 out of 5
711 Webflow Reviews
4.4 out of 5

Webflow Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for WebflowQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Simon S.
SS
COO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

The amount of releases they ship each month. They announce when they're ready, they work, have clear documentaiton. Very easy to use, setup, scale, adapt.

With great customer support both in their education/training but also responding to issues.

Overall product design, interface, concepts are fantastic. Strikes balance of no-code with a level of flexibility customisation and code overrides that mean you can achieve a lot. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

Recently shipped a few features that didn't work properly, and one that was announced BEFORE it was ready, and then their anticipated date was pushed back a month. Very poor form for Webflow standards.

Not much else. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Ability to design and build sites very flexibility, with high level of detail, but with no code.

Other platforms enable this kind of no-code design/management, but they are all very clunky, hard to control how things present, and have very limited code/database functionality. Review collected by and hosted on G2.com.

Marc D.
MD
Principal, Client Strategy
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Webflow?

Webflow is easy for developers to pick up, a joy for clients to use, and a game-changer for agencies and brands. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

While ideal for most use cases, the commerce portion isn't ready to compete with the bigger players on the market. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Bridges the gap from design to development that's been a challenge for many years. The visual development experience and built-in tools allow us to do higher quality work in a fraction of the time. This speeds up GTM for our clients and provides them with more editing capabilities than they'd otherwise have in another CMS. Review collected by and hosted on G2.com.

JN
President and Creative Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Webflow?

I don't even know where to start. After trying other platforms such as Square Space, WordPress, Wix, and Go central, there is no question on my mind that Webflow has always worked better for me. I love the way it helps me create fully responsive sites for my clients, with the ability for me to offer customer editing/management, built in, database functionality, and virtually any interactions and animations I can imagine -- all under one comprehensive universe. I also love how easily I can put my work on a staging environment, then publish live quickly and easily, after my clients' approval. Webflow makes the platform intuitive, and has a remarkable number of training videos and documentation available. It also seems like the platform improves every month. There is so much more I keep discovering every time I work on a project. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

I only wish Webflow would offer an easier way to get creative firm discounts. Right now "certification" is the only way I can see, and that has been difficult for me -- I always JUST miss a passing grade, and never have the time to focus, study, and retake the certification tests. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Everything under one roof, and the ease at which I can manage site updates. No plug-ins that have to be updated every time WordPress is updated, and clean, intuitive experience. Review collected by and hosted on G2.com.

Ayushi D L.
AL
Webflow Developer
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Webflow?

Love it! Has been my source of income, passion and output of creativity for the past 3 years! As someone who loves crafting designs and turning them into websites without coding it offers everything needed in an easy no-code lego-like setup ✨ Review collected by and hosted on G2.com.

What do you dislike about Webflow?

Nothing to dislike. PS- just has a steep learning curve :) Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Successfully empowers new founders and businesses to quickly establish a custom brand identity online with ease. For me, it serves as a valuable source of employment, enabling me to bridge the gap between products and their target users effectively :) Review collected by and hosted on G2.com.

Luis H.
LH
Lead Experience Designer
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Webflow?

Its flexibility and feature richness, and how easy it is to implement designs into "code" without the need of complex development cycles. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

The learning curve required for non-tech or design folks to understand the "logic" on editing the content in a more advance way and the complex pricing model. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Giving the power to own websites to people closer to the product and the user and giving back hours to developers working on more critical applications. Review collected by and hosted on G2.com.

Tom l.
TL
Member
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Webflow?

As an ex sales tech, I was struggling to create my own content. Other then crafting emails or designing boring landing pages on other platforms. I had fed up selling other tools , complicated , complex and where users will depends on you , and all that for a minimum a 20k or 30k USD- Webflow has given me endless creation, first hooked me up with the training materials then their easy use, low code CMS, templates, sections, minimal interactions,SEO friendly, GDPRS safe, the guys got it all!! Review collected by and hosted on G2.com.

What do you dislike about Webflow?

The plans can be tricky for amateur , like me for example struggled a bit to undersand how it works then all good. For the value and price it is the best ! Looking forward to new features like the analytics or the AI to be integrated ! Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

User friendly both - vistor and builder

Great SEO

Device Cameleon ! Review collected by and hosted on G2.com.

Hari K.
HK
Full stack web developer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

The one thing I like about Webflow the most is that its always evolving. As a company, they keep their ears open and making the product more robust for Website design & development.

There is a learning curve for Webflow, but once you have learnt what is what, it becomes very easy to design & develop Websites. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

There is nothing I dislike as such.

Maybe just the limitations the collection lists have right now. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

We are building large scale web applications that are content heavy.

It helps our client manage content intuitively

The web apps that we build also utilist the native functionalities of Webflow like Interactions & Animations.

Helps use build the UI with the Webflow designer with ease. Review collected by and hosted on G2.com.

Katryn C.
KC
VP Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

For those on our team with less experience in a CMS or who have basic templated needs for design, this is hard to beat. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

More refined, specific functionality, from back end demand-generating tools to animations reflective of specific brand tonality, there are limitations to Webflow's flexibility. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

This has been a relatively simple platform to facilitate a single tooling solution for both landing pages for our customers/clients' campaigns and our own B2B directives. Review collected by and hosted on G2.com.

Matthew B.
MB
COO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Webflow?

Webflow makes building and maintaining beautiful, scalable websites something that a single person can do in weeks rather than requiring teams of engineers and designers. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

The only downside of Webflow is that there is a bit of a learning curve that can take a few weeks, but once you learn it, it's like having super powers. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Webflow is the tool we use to build and manage our website. This includes dozens of highly customized pages with plenty of interactions and fancy designs. We also use it (in combination with Whalesync) to create hundreds of programmatic SEO pages. Review collected by and hosted on G2.com.

Oliver H.
OH
Owner/Designer/Developer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Webflow?

Webflow has the best GUI web development interface I've used. It's fantastic for rapid visual iteration, has built-in staging hosts, produces remarkably clean code, and can export code for further modification and hosting elsewhere. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

I dislike the reverse CSS cascade from desktop down to mobile (and the inability to customize that). A number of the features don't work without Webflow hosting, which is limiting. I wish there was more opportunity to edit the code on hosted projects (vs exporting to edit). Options to publish directly to a GIT repository would be amazing. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

There's no faster way I know to convert existing UI/wireframes to code. I'm able to rapidly explore interface/design options well beyond what tools like XD or Sketch can do. I use Webflow's symbols to store and manage larger chunks of customized content. Their "collections" is a good basic database with easy import from .csv and similar exchange formats. Webflow has some very nice interactions and enables a number of scroll-triggered animations, lottie, and other rich interaction types. Review collected by and hosted on G2.com.