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Webeo Reviews & Product Details - Page 4

Webeo Overview

What is Webeo?

At Webeo, we’re obsessed with maximizing conversions and helping each of our customers to recognize that every visitor presents a serious revenue opportunity. We are committed to ensuring our customers are at the leading edge of website personalization. So, what exactly does this mean? Webeo is the world’s leading B2B website personalization solution. The platform leverages the largest matched IP database in the world to personalize your website to your audience sectors without even knowing who the visitor is, so you get that ‘competitive edge’ from the very first interaction, and at every stage of the pipeline. The technology overlays your existing website, with no need to change the base code or use complex Content Management Systems. Website content, images, calls-to-action and text are then altered in real-time, to suit the specific needs of your visitors. Use Webeo to segment your audience by any characteristic, including: ● Organization ● Location ● Size ● Industry ● Behavior ● A matrixed approach, based on a selection of these firmographics Drive powerful results, ensure relevance, and position your business as an expert in your prospects’ field — everytime.

Webeo Details
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Webeo Community
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Product Description

Personalization

How do you position yourself against your competitors?

Customers include TrueCommerce, Really B2B, AmberJack and Redstor to name just a few. Last year, the software won a number of accolades including Uk-founded Martech Vendor of the Year and Emerging Vendor of the Year at The B2B Marketing Marketing 2020 Martech Awards, and Best SaaS for Digital Marketing at The SaaS Awards.

Webeo also integrates seamlessly with a number of Marketing Automation (MA) and Customer Relationship Management systems (CRMs) for unstoppable personalization. In fact, Webeo uses your hard-earned information from platforms like HubSpot and Marketo to roll out the red carpet and personalize to those users in your MA and CRM for an automated, highly relevant experience, anywhere on your website.

Use Webeo alone — or combined with powerful first party data — to develop an even greater connection with your audiences, decrease bounce rates, increase the time spent on your site, and most importantly, supercharge your on-site conversion.


Seller Details
Seller
Webeo
Year Founded
2017
HQ Location
Portsmouth, Hampshire
Twitter
@Webeo_Global
826 Twitter followers
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®

Chris A.
CA
Overview Provided by:
Chief Marketing Officer at Webeo

Recent Webeo Reviews

Alethea P.
AP
Alethea P.Small-Business (50 or fewer emp.)
3.5 out of 5
"Lots of potential for Marketeers and Customers, but some steps still to go in reporting"
The personalizations are easy to create and make for a great customer expeirence. They also allow us to test the reception to new website improveme...
Mark G.
MG
Mark G.Mid-Market (51-1000 emp.)
5.0 out of 5
"Game changing website platform"
The benefits are numerous. Better web traffic, for longer time on the website, reduced bounce rates, better conversions. Impementation and integrat...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Excellent Customer Management & User Experience"
The team at Webeo have been great and very knowledgeable throughout our time with them, taking care to provide excellent customer service and build...
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Webeo Media

Webeo Demo - Editor
Customize your website appearance and experience with the easy-to-use Editor — from personalized welcome messages to relevant content.
Webeo Demo - Create Campaign
Create Campaigns to build the framework of who you want to target (Audiences), across which pages (Experiences) and the content you want to show
Webeo Demo - Reporting Dashboard
Create custom reports to see your overall conversion-rate, time spent on site, total page views, average pages views, bounce-rate and more. Compare generic on-site experiences to personalized experiences, and identify personalization success based on industry.
Webeo Demo - Create An Audience
Use our Rule Builder to determine the criteria of your Audience, including Business Location, Business Name, Industry, Number of Employees, SIC Code, Turnover and more!
Webeo Demo - Reporting Dashboard; Conversions by Personalised
This dashboard provides insights on how personalisation's are impacting conversions.
Webeo Demo - Personalisation example
Here you can see how a client can transform their page using Webeo.
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50 Webeo Reviews

4.5 out of 5
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50 Webeo Reviews
4.5 out of 5
50 Webeo Reviews
4.5 out of 5

Webeo Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for WebeoQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Paul M.
PM
Social Media & Content Team Lead
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Webeo?

The simplicity of the platform navigation and the way the platform is constantly evolving - always looking to make things as easy as possible for users. The customer service we receive from our account manager Lisa is second to none as well, truly outstanding communication. She is always looking to help us get the most out of the platform and provides plenty of insight on how to do this. Review collected by and hosted on G2.com.

What do you dislike about Webeo?

I guess from our perspective, it would be good if the "not-matched" percentage of users we are seeing visit the website was lower, giving us as much opportunity as possible for personalisation, but I understand the difficulties there are to achieve this Review collected by and hosted on G2.com.

Recommendations to others considering Webeo:

The difference it will make to the success of your marketing strategy is huge. Even small personalised experiences have a massive impact for the positive. You'll get extensive training for you and whoever else requires it within your business, and the level of support you get from your account manager is fantastic. Highly recommended Review collected by and hosted on G2.com.

What problems is Webeo solving and how is that benefiting you?

Our bounce rate and conversion rates have improved drastically, and that is only with a small amount of personalisation in place. We are currently implementing a full strategy for Webeo so that its functionality is considered throughout the whole marketing arm of our business Review collected by and hosted on G2.com.

David P.
DP
Head of Operations
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Webeo?

It's a really simple tool to get started with, using simple stuff like UTM tags you're able to re-use campaign assets for multiple campaigns which is an absolute god-send. Like most marketers I'm quite time poor so having a system that's easy to train new employees is a big plus. Review collected by and hosted on G2.com.

What do you dislike about Webeo?

I haven't really encountered a lot that I would say is a negative, however if someone asked me for a "wish list" I would say that being able embed custom code depending on campaign would be nice. Review collected by and hosted on G2.com.

Recommendations to others considering Webeo:

Make sure you know what you're looking to achieve with personalisation before you start with it Review collected by and hosted on G2.com.

What problems is Webeo solving and how is that benefiting you?

We've been using webeo in our ABM program and lead nuture program for events and our community platform. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Webeo?

Easy to set-up campaigns and personalisation and target individual campaigns and industries. The support from the account manager is a great benefit too. Review collected by and hosted on G2.com.

What do you dislike about Webeo?

As a person fairly new to personalisation it is not always easy to know what I should be doing that would have the most significant impact for our industry. Some more guides and case studies provided by Webeo would be beneficial. Also, I hear that it is coming, but analytics on the performance of individual experiences you set-up would be of use, instead of analytics that looks at campaign level only. Review collected by and hosted on G2.com.

What problems is Webeo solving and how is that benefiting you?

Displaying content for customers in different industries and optimising for Google Ads campaigns. Currently evaluating benefits, but seeing Ad score improvements and knowing that content is relevant to the customer. Review collected by and hosted on G2.com.

Chris G.
CG
VP of Demand Generation and Digital Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Webeo?

Webeo has an easy-to-use interface/wizard that enables us to create real-time site personalizations with no coding experience at all. The team is nimble and eager to please customers, and so the product is continually evolving and improving. I especially appreciate analytics that visualize the impact personalization is having at large, and for specific campaigns.

Implementation is very easy with only a GTM or site-deployed JS tag which both extracts all of the analytics and enables personalization. For full context, we use a Wordpress LAMP stack, HubSpot MAP, and Demandbase ABM. Review collected by and hosted on G2.com.

What do you dislike about Webeo?

I'd like to see a higher match rate overall (currently 5% of sessions), but understand that the WFH movement makes this challenging for any organization offering IP-based matching. I'd also like to see the companies being personalized to brought front-and-center within the interface. Review collected by and hosted on G2.com.

What problems is Webeo solving and how is that benefiting you?

We have a specific account-based sales/marketing approach, and so we need to make every Web session count. Webeo enables us to personalize any HTML element on the site, and dynamically populates @CompanyName and @CompanyIndustry into key areas of the site to grab visitors' attention and keep them on-site.

We're running numerous evergreen and industry-focused campaigns across our site, and the results are just amazing. Within Webeo, we have defined "Conversions" liberally to mean both form submissions as well as visit events to high-intent portions of the site (Product, Solutions pages etc.)

Since implementation, Webeo has lifted our conversion rates by 395% (from 4.8% to 23.8%), tripled our time on site (01:25 to 04:36), and cut our bounce rates by nearly half (82% to 49%). It is important to note that these benefits have been realized on approximately 5% of all sessions, which is my only criticism—I wish the match rate were higher. Review collected by and hosted on G2.com.

SD
Senior Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Webeo?

- Excellent personalisation capability

- Easy editing function

- Good goal tracking capability

- Good ability to scale

- Quick set up and customer success is good

- Fast response to support tickets Review collected by and hosted on G2.com.

What do you dislike about Webeo?

- Yet to get some basic account features such as a billing section and multiple accounts

- Need to be reasonable at HTML as rogue HTML can ruin the personalisations

- Bugs are still reasonably common but are fixed quickly

- Match rate on IP is currently a bit lower due to WFH prevalence Review collected by and hosted on G2.com.

Recommendations to others considering Webeo:

Very good for setting up personalisation on your website. This can allow you to do very quick low-touch campaigns (such as personalised comapny welcomes like 'Hello Apple'), to more medium touch campaigns which personalise specific pages to a certain industry (show relevant case studies and products) to the most indepth campaigns where you tailor your site to specific organisations or even specific people (Hello John Smit of Apple, here's your most relevant content and even a specific sales deck for you).

Obviously there's a mix of quick wins and big projects for you depending on your resource.

The other thing is to quickly flag any bugs you find as they're often fixed quickly, but always check what you've done as a faulty personalised or incorrectly targeted personalised webpage can be pretty embarrassing. Review collected by and hosted on G2.com.

What problems is Webeo solving and how is that benefiting you?

Our target audience is extremely small so Webeo is allowing us to hyper-personalise our website in order to make sure when our target audience does land on there, we have the greatest chance of converting. This is important as even 1 or 2 companies being unimpressed and bouncing is a big proportion of our overall market. Review collected by and hosted on G2.com.

Gareth C.
GC
Chief Marketing Officer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Webeo?

Webeo is simple to use, intuitive and very light in terms of the code required to implement it on your website. It's a genuine game changer for businesses looking to offer personalised website experiences at scale. The user interface is intuitive, enabling all members of the marketing team to become users. Integrations with other platforms in our MarTech stack is helping Webeo deliver even better results in terms of onsite conversions, reductions in bounce rate and dwell time improvements. Review collected by and hosted on G2.com.

What do you dislike about Webeo?

There's not much to dislike. With all platforms similar to this, there is an investment of time upfront which some marketing teams may struggle to justify. But once it is up and running and working smoothly, the results speak for themselves and ongoing maintenance is minimal. Review collected by and hosted on G2.com.

What problems is Webeo solving and how is that benefiting you?

We are now delivering a completely personalised website experience for visitors based on the business they work for and the industry they work within. A user can visit our home page and have their company name displayed on the page, coupled with photography that aligns with the industry they are in. This has resulted in a dramatics decrease in bounce rates across the the site, and a sharp increase in dwell times since implementing Webeo. We're now looking at how we can implement and integrate Webeo into large ABM campaigns, enabling us to deliver personalisation at scale, without the burdon of expensive agencies or an increase in resources within the marketing function. Webeo is changing the game in their space and I can't recommend it highly enough! Review collected by and hosted on G2.com.

Kim R.
KR
Digital Marketing Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Webeo?

Webeo allows us to easily alter the content of our pages to target different audiences using a single page. Website visitors seem to love personalisation, Webeo allows us to place their company name and industry into our content making it hyper personalised.

Using Webeo has massively reduced our bounce rate and increased conversion rate.

Webeo support is always available and I have monthly catch ups with our account manager to review campaigns and reports. Review collected by and hosted on G2.com.

What do you dislike about Webeo?

Depending on how many markets you target it can take a while to set up individual campaigns for each market, also if you can the master page content, it can be quite a bit of maintenance. But, that's the cost of doing it right and not Webeos fault entirely. Review collected by and hosted on G2.com.

What problems is Webeo solving and how is that benefiting you?

I wanted to target Redstors' Hubspot lists, so we can use Webeo for our ABM campaigns and serve different content to current customers. Webeo is now actively working on this integration. Review collected by and hosted on G2.com.

GS
Head of Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Webeo?

Supports ABM activity by removing the need for creating individual landing/campaign pages. Easy to set up campaigns and build experiences. My team and I can set up and launch within minutes. I like the way Webeo integrates with our HubSpot platform to serve persona-based and individual personalisations. Review collected by and hosted on G2.com.

What do you dislike about Webeo?

We had some initial challenges when we first started using Webeo, but this was just as we were getting to grips with the editor which has been updated. Our account manager is great and sorted it for us. Review collected by and hosted on G2.com.

Recommendations to others considering Webeo:

Definitely look to integrate Webeo with your MA platform or CRM if you can. Review collected by and hosted on G2.com.

What problems is Webeo solving and how is that benefiting you?

Personalisation and audience relevancy at scale; providing the right content to the right visitor at the right time. We’ve successfully decreased bounce rates but most importantly increased conversion rates, particularly from our strategic ABM accounts. Many people who enquire comment on the personalisation they’ve seen on our site. Review collected by and hosted on G2.com.

Mara S.
MS
Digital Marketing Executive
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Webeo?

I really enjoyed the initial tutorial. John allowed me to share my screen and helped me, rather than taking the lead. I found this way to be a lot more memorable and could ask questions as we went through. Review collected by and hosted on G2.com.

What do you dislike about Webeo?

Nothing comes to mind - the experience was great Review collected by and hosted on G2.com.

Recommendations to others considering Webeo:

Webeo is great for personalisation and definitely worth looking into! Review collected by and hosted on G2.com.

What problems is Webeo solving and how is that benefiting you?

Personalisation - it's great to sort the messaging per industry Review collected by and hosted on G2.com.

Daniel M.
DM
Digital Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webeo?

Really easy to integrate into your website.

The functionality of the platform is simple to understand and easy to use.

Always evolving and adding new capabilities.

Support from the account management team is second to none! Both from a technical and strategic perspective.

Has huge potential to increase website conversion rates. Review collected by and hosted on G2.com.

What do you dislike about Webeo?

More integrations with things like live chat and Google Analytics to improve reporting. Though it has to be said that when things like this are raised they do work on them and update you on the progress regularly. Review collected by and hosted on G2.com.

What problems is Webeo solving and how is that benefiting you?

Our service has a different value to users from different industries. Webeo allows us to highlight that on generic pages, rather than relying on users to navigate to a sector/industry URL. It greatly increases the chance of getting the right message to the right audience. Review collected by and hosted on G2.com.