WebEngage’s interface feels warm and intuitive, the kind that lets you settle in quickly and get things moving without any learning labyrinths Review collected by and hosted on G2.com.

Automated monthly/weekly campaign reports on the dashboard. Just a click to download. Review collected by and hosted on G2.com.

WebEngage stands out as a powerful, user-friendly platform that enables seamless campaign execution for both marketing and product teams. The interface is intuitive, which makes setting up and managing campaigns straightforward. Additionally, WebEngage adapts impressively to our B2B e-commerce use case, delivering features that align well with our customer lifecycle management needs. It’s an ideal solution for driving engagement in a B2B context. I also appreciate their prompt customer support and agile account management team, who are proactive in recommending solutions and efficiently handling account-related use cases and issues. This level of support has been invaluable in optimizing our campaigns. Review collected by and hosted on G2.com.

One area for improvement is in conversion attribution, where it can be challenging to accurately attribute conversions to their respective channels. Additionally, I’d appreciate having more attributes available for offsite surveys, allowing us to gather user information without needing custom development. Enhancing these aspects would make the platform even more robust and versatile for B2B use cases. Review collected by and hosted on G2.com.

The best part about WebEngage is how easy it is to create complex, multi-channel customer journeys without needing any technical expertise. The interface is user-friendly, and their journey builder gives us complete flexibility to automate customer communications across email, SMS, WhatsApp, push notifications, and more. Plus, the segmentation tools are extremely powerful, allowing us to target the right users at the right time. Review collected by and hosted on G2.com.

Initially, there was a bit of a learning curve when setting up complex journeys, especially with advanced triggers and conditions. However, once we got familiar with the platform and utilized their onboarding support and documentation, it became much easier. Also, some dashboard load times could be improved when handling very large datasets. Review collected by and hosted on G2.com.

I find WebEngage easy to use, and I like the quality of customer support. Review collected by and hosted on G2.com.

I don't like the lack of information about new features and the information about legacy setup. I also noticed a lot of duplication and unusable attributes and events after joining. Review collected by and hosted on G2.com.

Targeting through custom journeys is quite remarkable. Creating custom data segments is top-notch. Review collected by and hosted on G2.com.

The website data model visualisation can be improved. Still hard for newbies to analyse user data as compared to Google Analytics. Review collected by and hosted on G2.com.

The way to create segments is straightforward, in the case of sending out personalised campaigns to the users via different mediums, creating segments is very easy and also these segments keep on updating real time hence it saves time. Review collected by and hosted on G2.com.

Though creating on-site and web-push notifications is quite similar, the ui and user flow are very different. The former one is more difficult to follow, which thus increases the product learning curve. Review collected by and hosted on G2.com.

They have also add next gen conversional channel like Whats app and RCS which enable there customer to send multimedia communication and engage them more effectively. Review collected by and hosted on G2.com.

They have to focus more on implementing a process which enables them to connect with other vendors which there customer is already connected. Review collected by and hosted on G2.com.

The UI and the dashboard is smart and easy to look through it on everyday basis. Review collected by and hosted on G2.com.

It takes time to refresh a segment. Whenever I pause a campaign and then restart it it does not shoot. Review collected by and hosted on G2.com.

The tool interface is user-friendly, making it simple to use. The Analytics & Funnel section and dashboards can aid in the efficient analysis of customer data as well as the development of an effective customer retention segmentation plan. The application of AI in the segmentation phase to create predictive segmentation results in a high conversion rate. The WebEngage CSM team provides excellent support from start to finish, from tool integration to improved campaign performance. Review collected by and hosted on G2.com.

The user path analysis can be improved as well if we can get insights into that. Also, the use of Gen-AI APIs in the content creation part can be very helpfull. Review collected by and hosted on G2.com.

The user interface is well-designed; it's straightforward, intuitive, and easy to navigate. Review collected by and hosted on G2.com.

At times, the system can be slow when loading data, especially during tasks such as creating segments or journeys.

onsite part can be improved (Description area) Review collected by and hosted on G2.com.