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VWO Personalization Reviews & Product Details

VWO Personalization Overview

What is VWO Personalization?

VWO Personalize enables you to quickly craft and deliver customized experiences without dependence on development teams. Visitors to your digital properties expect and deserve experiences that are optimized and personalized for them. VWO Personalize easily lets you deliver thousands of such unique journeys to the right audience, at the right place, and at the right time. Personalization starts with data. Use data from anywhere to understand every website visitor. Enrich it further with third-party data via integrations to unify customer profiles. Use this data to target high-impact user segments to deliver tailored experiences. Trigger the experience at multiple points in the user's buying journey to nudge them ahead with context. Gauge the experience continuously to refine your personalization strategy.

VWO Personalization Details
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Product Description

VWO Personalize enables you to craft and deliver customized experiences without dependence on development teams. Visitors to your digital properties expect and deserve experiences that are optimized and personalized for them. VWO Personalize easily lets you deliver thousands of such unique journeys to the right audience, at the right place, and at the right time. Personalization starts with data. Use data from anywhere to understand every website visitor. Enrich it further with third-party data via integrations to unify customer profiles. Use this data to target high-impact user segments to deliver tailored experiences. Trigger the experience at multiple points in the user's buying journey to nudge them ahead with context. Gauge the experience continuously to refine your personalization strategy.


Seller Details
Year Founded
2010
HQ Location
New Delhi
Twitter
@wingify
7,522 Twitter followers
LinkedIn® Page
www.linkedin.com
384 employees on LinkedIn®
Description

Wingify is an India based, fast-growing software company that makes globally admired technology products. Our flagship product VWO Experience Optimization Platform is loved by thousands of businesses and users across 90+ countries, and the customer list includes brands like Microsoft, Lenovo, Walt Disney, Target, eBay, and Ubisoft.


Swati A.
SA
Overview Provided by:

Recent VWO Personalization Reviews

Melissa C.
MC
Melissa C.Mid-Market (51-1000 emp.)
4.0 out of 5
"Personalization"
These include its user-friendly interface, the ability to create targeted segments, real-time personalization features, data-driven decision-making...
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VWO Personalization Media

VWO Personalization Demo - Personalization Goals
VWO Personalize helps you build delightful customer-focussed journeys by prompting each experience campaign at the right time. Those triggers could be based on visitors’ persona or events like when one refreshes a page, when they’ve scrolled a certain depth, to the time they’ve spent on a page, a...
VWO Personalization Demo - Personalization Report
Apart from tracking conversions on your personalization campaigns to identify the perfect experience, VWO lets you measure their impact across segments and dimensions using our central platform-level metrics architecture. The conversions achieved in all your goals are visually depicted in our acc...
VWO Personalization Demo - VWO Personalization Target
Use targeting to drive cleverly tailored experiences VWO Personalize helps you build delightful customer-focussed journeys by prompting each experience campaign at the right time. Those triggers could be based on visitors’ persona or events like when one refreshes a page when they’ve scrolled a ...
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4 VWO Personalization Reviews

4.5 out of 5
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4 VWO Personalization Reviews
4.5 out of 5
4 VWO Personalization Reviews
4.5 out of 5

VWO Personalization Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Non-Profit Organization Management
UN
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Products used within VWO Conversion Optimization Platform: VWO Testing, VWO Insights - Web, VWO Personalization, VWO Data360
What do you like best about VWO Conversion Optimization Platform?

The interface is extremely easy to use. Integration with GA4 is seamless. The more advanced features (e.g. mutually exclusive groups, custom conversions) are game changers for us. Customer support is good. Review collected by and hosted on G2.com.

What do you dislike about VWO Conversion Optimization Platform?

Some of the pricing tiering feels a bit much. e.g. you shouldn't need to purchase the Enterprise version of Insights to remove VWO branding on a survey.

ould like more flexibility and a la carte options. Review collected by and hosted on G2.com.

What problems is VWO Conversion Optimization Platform solving and how is that benefiting you?

It's allowed us to roll out CRO testing at scale at a way previously unachievable. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Products used within VWO Conversion Optimization Platform: VWO Testing, VWO Insights - Web, VWO Personalization
What do you like best about VWO Conversion Optimization Platform?

The ease by which we can run new experiments as well as track them Review collected by and hosted on G2.com.

What do you dislike about VWO Conversion Optimization Platform?

Nothing, to be honest. It completely fulfills all my requirements. Review collected by and hosted on G2.com.

What problems is VWO Conversion Optimization Platform solving and how is that benefiting you?

Quick experimentation on my platforms. Review collected by and hosted on G2.com.

Melissa C.
MC
Martech Technologist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about VWO Personalization?

These include its user-friendly interface, the ability to create targeted segments, real-time personalization features, data-driven decision-making, A/B testing capabilities for personalized experiences Review collected by and hosted on G2.com.

What do you dislike about VWO Personalization?

the price is a little bit high for companies with limited budget,

sometimes when we use the extension it crash and block for a while, and at first we need some technical knowledge for the tool to work. Review collected by and hosted on G2.com.

What problems is VWO Personalization solving and how is that benefiting you?

Personalized content delivered through VWO can reduce bounce rates by capturing visitors' attention with content that resonates, keeping them engaged and exploring the site further. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within VWO Conversion Optimization Platform: VWO Testing, VWO Insights - Web, VWO FullStack, VWO Deploy, VWO Personalization, VWO FullStack
What do you like best about VWO Conversion Optimization Platform?

The installation can be done on the go just by installing a very lightweight code, called SmartCode. One does not get into the hassle of a lengthy and time-consuming installation process.

The installation process, basic tutorial, and learning journey are something that one can quickly get from their user-friendly documentation. Review collected by and hosted on G2.com.

What do you dislike about VWO Conversion Optimization Platform?

Their core editor tool gets clumsy when you make multiple customizations. Also, for a new user, it gets tricky to make customizations that cannot be done via the options present on the user interface. Review collected by and hosted on G2.com.

What problems is VWO Conversion Optimization Platform solving and how is that benefiting you?

Testing the website for the changes that may bring in more conversions or give a better user interface. Not only does it allows to divert the website traffic manually, but can be done automatically based on the performance of the version in a live environment- all this with the help of their Multi Arm Bandit (MAB) approach.

The best part is the VWO dashboard, which shows the performance of each hypothesis on the go, without having to go inside. Review collected by and hosted on G2.com.

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