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Virtuous CRM+ Reviews & Product Details

Virtuous CRM+ is the AI-powered, Responsive donor management platform that brings your fundraising data and workflows into one modern, connected system. Virtuous CRM+ equips fundraisers to personalize outreach across the entire giving journey and automate internal work. Key Capabilities: - Unified fundraising data in one connected platform to give fundraisers a complete 360-degree view of every donor’s giving, engagement, and relationships. - Real-time donor behavior and engagement insights to reveal timely opportunities for outreach and deepen donor connection. - Automated workflows and task assignments to trigger personalized emails, calls, texts, and actions based on real-time donor behavior. - Integrated email, SMS, and online giving tools to simplify multichannel communication and keep donor journeys consistent and relevant. - Dynamic segmentation powered by real-time data to help teams deliver targeted campaigns that drive stronger results. - Advanced reporting and operational tools to analyze trends, monitor KPIs, and support finance, development, and leadership needs. Seamless Integration With Other Virtuous Products: - Frictionless online giving experiences using Virtuous Raise to increase conversions, recurring gifts, and average gift size. - AI-powered donor profile enrichment using Virtuous Insights to identify high-potential donors. - Enterprise-grade reporting using Virtuous Analytics to forecast performance and inform strategic decisions. - Event and volunteer management using Virtuous Volunteer to unify giving and service data. - AI-generated outreach using Virtuous Momentum to accelerate personalized communication. Nonprofits Using Virtuous CRM+ Have Seen: - 12% increase in donor retention - 0% increase in average gift size - 20% decrease in administrative time Virtuous CRM+ helps nonprofits build deeper donor relationships, automate what matters most, and grow generosity with clarity and confidence.

Product Website

Seller

Virtuous

Discussions

Virtuous CRM+ Community

Languages Supported

English

Overview by

Mackenzie Miller

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

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Virtuous CRM+ Integrations

(10)

Integration information sourced from real user reviews.

Virtuous CRM+ Media

Build better relationships with personalized cultivation plans for every donor. Stop piecing together disparate data and wrangling spreadsheets — get the actionable insights you need in one customizable dashboard.

Virtuous CRM+ Demo - Donor & Gift Pipeline

Stop bouncing from platform to platform trying to get a complete look at your donor engagement and gift history. Complete all your essential tasks, manage gift pipelines, nurture your donor relationships at scale, and see the ROI of your efforts, all in Virtuous.

Virtuous CRM+ Demo - Fundraising Insights & Reports

Know who to contact and what to talk about in a single donor view. See intelligent suggestions for the next best action based on the donor’s gift history, social network behaviors, wealth data, demographic data, and more.

Virtuous CRM+ Demo - Marketing Automation & Donor Journeys

Build sequences that connect with donors without adding work for your staff. Use data collected from giving behavior, interests, or milestones to craft unique, personalized engagement for each individual.

Virtuous CRM+ Demo - Curate Event Experiences

Create and manage virtual, hybrid, or in-person events of all sizes to build better responsive experiences for your supporters. Control your staff’s workload throughout the event process with powerful automation that’s scalable and easy – from custom registration pages to credit card processing t...

Virtuous CRM+ Demo - Personalized Online Giving

Create frictionless giving experiences that remind donors of their individual impact, not their monetary value. Ensure that each ask is personalized to the donor’s motivations and that no donation goes unnoticed.

Official Downloads

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Daniel S.

Director of Philanthropy

Mid-Market (51-1000 emp.)

8/3/2023

"A new generation of CRms"

5/5

What do you like best about Virtuous CRM+?

Favorite parts of Virtuous is both the ease of migration as well as the intuitive functionality of its responsive donor engagement tools. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

There hasn't been much to dislike about Virtuous. In comparison to our previous CRM there truly were no drawbacks. Review collected by and hosted on G2.com.

Oye W.

Small-Business (50 or fewer emp.)

8/21/2023

"Virtuous is a great resource for our non profit organization!"

5/5

What do you like best about Virtuous CRM+?

The upside of Virtuous is that it helps to keep communicate and keep our donors and volunteers organized. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

There is so much to learn, we need on-going courses to help us to understand how to use the software effectively. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care

Mid-Market (51-1000 emp.)

8/7/2023

"The best CRM I’ve ever used."

5/5

What do you like best about Virtuous CRM+?

Virtuous has been instrumental in managing our grant applications, communications, and department goals all in one place. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

Virtuous is ambitious about improving and growing their products. Sometimes I can't keep up with all of the great improvements! Review collected by and hosted on G2.com.

Eric W.

Change Architect

Mid-Market (51-1000 emp.)

2/14/2023

"Powerful and User-Friendly!"

5/5

What do you like best about Virtuous CRM+?

Having migrated from an equally powerful but confusing software, to say that Virtuous is "user-friendly" in comparison is really an understatement. The interface is simple and elegant, and even those who are new to the system can intuitively tell how to navigate through the basic functions. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

The one thing I've found that I would change is that there isn't a way to "invoice" people who have unpaid pledges. The Virtuous team has helped me think through a work-around, but I would certainly add that feature if I could! Review collected by and hosted on G2.com.

Katee C.

Mid-Market (51-1000 emp.)

2/22/2023

"Virtuous Software Review"

0/5

What do you like best about Virtuous CRM+?

There is not much maybe the dashboards, there is not much I like about this software at all. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

Customer Support, the lack of, This software has terrible customer support and is not easy to use and all they do is send you support articles when you need assistance and you cannot ever just speak to someone. Review collected by and hosted on G2.com.

Kathy R.

Chief Philanthropy and Marketing Officer/Executive Director

Enterprise (> 1000 emp.)

8/10/2023

"New cutting-edge donor-centered system"

5/5

What do you like best about Virtuous CRM+?

Progressive innovations and excellent customer service Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

No real downsides to using Virtuous . . . data is organized differently so the team is in a learning curve but worth it in the long run. Review collected by and hosted on G2.com.

Carole S.

Admin Team

Small-Business (50 or fewer emp.)

12/13/2022

"Virtuous and Samantha are Awesome!"

5/5

What do you like best about Virtuous CRM+?

The Virtuous software is very user friendly and the support is responsive, kind and they work with you until the problem is solved. How novel in this day and age! Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

Being overwhelmed when I first logged onto the system was the most difficult part. Virtuous staff had worked with Admin but not with me in the trenches and I had no idea how much help was available. Could there be some onboarding for staff in the trenches? Review collected by and hosted on G2.com.

Carol G.

EXECUTIVE DIRECTOR

Small-Business (50 or fewer emp.)

12/8/2022

"USER FRIENDY AND CONSTANLY IMPROVING"

5/5

What do you like best about Virtuous CRM+?

IT IS PRETTY INTUITIVE AND EASY TO USE, ESPECIALLY IF YOU USE IT EVERY DAY. I DON'T USE IT EVERY DAY, WE ARE SMALL, BUT I CAN STILL NAVIGATE IT EASILY. I LIKE THAT THEY ARE CONSTANTLY IMPROVING THE SOFTWARE. THIS SHOWS THEY CARE ABOUT THE NEEDS OF THEIR CUSTOMERS. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

BECAUSE I DON'T USE THE TOOL EVERY DAY, I SOMETIMES CAN'T FIND HOW DO USE THE EMAIL CAMPAIGN. BUT THE ONLINE TOOLS ARE HELPFUL. I WOULDN'T SAY I DISLIKE THIS, I NEED MORE PRACTICE. Review collected by and hosted on G2.com.

Adam W.

Mid-Market (51-1000 emp.)

2/16/2023

"Virtuous provides useful marketing tools integrated in their overall system."

3.5/5

What do you like best about Virtuous CRM+?

The automatic email templates that can be set up within Virtuous, as well as the merge fields and customization in all emails lighten the workload dramatically. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

Some systems are challenging to familiarize oneself with, or are not clearly addressed in support and tutorial articles, such as how to view, cancel, and/or edit scheduled emails. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

8/9/2023

"The best solution for nonprofit CRM"

5/5

What do you like best about Virtuous CRM+?

It's tough to narrow it down to a single thing. The team is awesome, the product is wonderful and their partnership program is a delight to be a part of! Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

When they grew and moved onto my floor in our building I had to find a new office. Review collected by and hosted on G2.com.