--- title: Virtuous CRM+ Reviews meta_title: 'Virtuous CRM+ Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 281 reviews by the users' company size, role or industry to find out how Virtuous CRM+ works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 281 scale: '5' date_modified: '2026-10-17' parent_category: name: Nonprofit url: https://www.g2.com/categories/nonprofit ---

Virtuous CRM+ Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Virtuous CRM+ Reviews (281)

Reviews

Virtuous CRM+ Reviews (281)

4.3
281 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and powerful automation features of Virtuous CRM+, which streamline workflows and enhance donor management. Many appreciate how the platform allows for effective data organization and insightful reporting, making it easier to connect with donors. However, some users note that the customer support response times can be slow, which may hinder the overall experience.

Pros & Cons

Generated from real user reviews
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SR
Sue R.
Small-Business (50 or fewer emp.)
"Complete CRM that meets our day to day needs and is easy to use"
5/5
What do you like best about Virtuous CRM+?

So grateful for the improved gift importing process and being able to update a donor's address on recurring gifts. Automating the gift imports will be a timesaver going forward. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

Options for lower costs for smaller non-profits like us. Review collected by and hosted on G2.com.

Clark B.
CB
Clark B.
Director of Digital services
Small-Business (50 or fewer emp.)
"The Most Comprehensive CRM for Unifying Projects and Donors"
5/5
What do you like best about Virtuous CRM+?

By far, this is the most comprehensive CRM we’ve found for pulling together all of our different projects and donors, while also giving us a clear, high-level overview of their giving and their propensity to give more. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

Loading times across different screens have increased significantly over the time we’ve been using the product. It can also be very difficult to figure out the right way to build a query or set up an automation that returns the information you’re actually looking for. Review collected by and hosted on G2.com.

Verified User in Philanthropy
AP
Verified User in Philanthropy
Mid-Market (51-1000 emp.)
"Customizable Data Queries WITHOUT the use of AI"
3/5
What do you like best about Virtuous CRM+?

Relatively customizable data inputs and query tools Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

WAY too much focus on AI. For tools like data matching we can't adjust the importance of some criteria over others, nor can we adjust the overall sensitivity. There needs to be less focus on AI automated matching and more trust that the people using their database know their data - give people more control. Same with field mapping - why can't I update existing rows in custom collections without getting in the guts of the API? Give us the tools , we can handle them. Review collected by and hosted on G2.com.

Jared D.
JD
Jared D.
Executive Director
Small-Business (50 or fewer emp.)
"User-Friendly Yet Powerful CRM Solution"
4.5/5
What do you like best about Virtuous CRM+?

What I love is the interface is very user-friendly overall, but at the same time, very powerful. Their querying system and how detailed we can get in reports and specific data insights that we want to look at has the perfect balance between the two. It's allowed us to grow and scale, manage even more data while not being bogged down in spreadsheets, and pull reports when we need things quickly. Their team was very responsive and efficient. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

I do think there are some basic just ways that they could shorten the click pad. Where you could be able to take action in the system more quickly. And I do think that there's some more organization in terms of adding folders and shortcuts throughout the platform. That could help you to stay organized as you're growing and have lots of reports, lots of automations, tags, and things like that. Review collected by and hosted on G2.com.

Jeff S.
JS
Jeff S.
Chief Information Officer
Small-Business (50 or fewer emp.)
"Modern, Fast, and Integrative CRM for Fundraising"
4.5/5
What do you like best about Virtuous CRM+?

I like Virtuous CRM+ because it's built on a modern platform that enhances our capability in reaching out to our donors and prospects. Its modern interface and the ability to connect to data via APIs are great because they allow us to extend our CRM platform with other subsystems, giving us a fuller picture of our donors. Our onboarding experience with Virtuous CRM+ was fantastic, thanks to the virtuous partner, Rooted, who did a great job of transferring our data to the new Virtuous platform. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

We love a lot about it, but we really are looking forward to the updated version of the query tool. It gives us more advanced access to analyze and manipulate the data in the CRM. Review collected by and hosted on G2.com.

EM
Erica M.
Mid-Market (51-1000 emp.)
"Support Improves, But Usability Needs Work"
2.5/5
What do you like best about Virtuous CRM+?

I have seen improvements in Virtuous CRM+ and I can see that the developers are listening to user feedback. Support has improved. The new AI chat bot is much more helpful and has actually helped me solve some problems aside from just providing support articles. I’ve also been noticing faster response times when support tickets are submitted. These improvements have made me feel more confident about reaching out for help. I submitted a suggestion recently through the chatbot and the response summarized what I was trying to say perfectly. I also had a support ticket solved the same day, which was very rare in the past. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

Tracking tribute gifts and pass through gifts could be improved. Also giving more information through the integration with Raise. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Verified User in Non-Profit Organization Management
Small-Business (50 or fewer emp.)
"Flexible Tagging and Bulk Assignments Make Portfolio Organization Easy"
5/5
What do you like best about Virtuous CRM+?

from a user ability standpoint, I appreciate how it breaks don’t portfolios up into organization groups, and I also like the simplicity of tagging accounts, although it can be cumbersome with how many tags you can attribute to a single account it is nice that they are flexible and there’s lots of bulk assignments you can do once a subset of accounts have been tagged Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

I struggle with the fact that contact IDs do not live simultaneously on raise donors; for reporting purposes that can complicate things. I struggle with the fact that emails are built off individual IDs and not contact IDs. It makes reporting extra tricky when it comes to tagging at the contact level but then needing to add either the primary or secondary individual to the email list. The event feature in virtuous does not have a great integration with GoFundMe pro also, the GoFundMe pro integration does not have custom receipt, segmenting and or gift type segmenting, and it complicates things on, not only the donation process inside of things, but also when it comes to reporting out post event. Review collected by and hosted on G2.com.

Tony S.
TS
Tony S.
Ministry Partner Advisor
Small-Business (50 or fewer emp.)
"Streamlined Fundraising with Intuitive Donor Communication"
5/5
What do you like best about Virtuous CRM+?

I use Virtuous CRM+ for fundraising, and I find that it helps with time management and relationship building. Transitioning from Microsoft CRM 2011, it feels like moving into a more advanced era. I really appreciate its ease of access; it's easy to navigate the site and find the immediate information I need. I especially like the ability to communicate with my donors effectively and leave relevant information accessible for others. Additionally, I enjoy being able to build my own widgets to customize my experience. The initial setup was straightforward and easy. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

The query tool is a little difficult to work with. I don’t know if it could be any easier or better displayed. Review collected by and hosted on G2.com.

abby M.
AM
abby M.
Stewardship Specialist
Small-Business (50 or fewer emp.)
"Incredibly Intuitive UI That Lets You Jump Right In"
5/5
What do you like best about Virtuous CRM+?

I really appreciate the user interface. It is incredibly intuitive as someone coming into the nonprofit and fundraising world with a health background, I feel as though I could jump right in. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

The issue I have had most frequently is with online giving and credit card transactions. Reconciliation reports not pulling and not being able to reach our support manager. Review collected by and hosted on G2.com.

Jennifer G.
JG
Jennifer G.
Development & Communication Manager
Mid-Market (51-1000 emp.)
"Excited to Go Live—Supportive Onboarding from Rooted and Virtuous"
5/5
What do you like best about Virtuous CRM+?

We are just getting started as our go live date is set for mid July. We are excited to dive in using this platform to its fullest. Our onboarding is going well and appreciate the support and encouragement we are getting from Rooted and Virtuous. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

It’s overwhelming learning all that this CRM can do. It’s been tricky to map our data without any previous use or knowledge of the CRM. Review collected by and hosted on G2.com.

Questions about Virtuous CRM+? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Bethany J.
BJ
Bethany Jasper
•
Last activity almost 4 years ago

Can there be a way to reassign a note to a different user even though you may be the user inputting the information?

GU
Guest User

What is Virtuous used for?

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Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

14 months

Average Discount

9%

Virtuous CRM+ Comparisons
Virtuous CRM+ Features
User Dashboard
Donor Profiles
Reporting
Acknowledgments & Communications
Gift Tracking
Constituent Profiles
Donor Communications