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Virtuous CRM+ Reviews & Product Details

Virtuous CRM+ is the AI-powered, Responsive donor management platform that brings your fundraising data and workflows into one modern, connected system. Virtuous CRM+ equips fundraisers to personalize outreach across the entire giving journey and automate internal work. Key Capabilities: - Unified fundraising data in one connected platform to give fundraisers a complete 360-degree view of every donor’s giving, engagement, and relationships. - Real-time donor behavior and engagement insights to reveal timely opportunities for outreach and deepen donor connection. - Automated workflows and task assignments to trigger personalized emails, calls, texts, and actions based on real-time donor behavior. - Integrated email, SMS, and online giving tools to simplify multichannel communication and keep donor journeys consistent and relevant. - Dynamic segmentation powered by real-time data to help teams deliver targeted campaigns that drive stronger results. - Advanced reporting and operational tools to analyze trends, monitor KPIs, and support finance, development, and leadership needs. Seamless Integration With Other Virtuous Products: - Frictionless online giving experiences using Virtuous Raise to increase conversions, recurring gifts, and average gift size. - AI-powered donor profile enrichment using Virtuous Insights to identify high-potential donors. - Enterprise-grade reporting using Virtuous Analytics to forecast performance and inform strategic decisions. - Event and volunteer management using Virtuous Volunteer to unify giving and service data. - AI-generated outreach using Virtuous Momentum to accelerate personalized communication. Nonprofits Using Virtuous CRM+ Have Seen: - 12% increase in donor retention - 0% increase in average gift size - 20% decrease in administrative time Virtuous CRM+ helps nonprofits build deeper donor relationships, automate what matters most, and grow generosity with clarity and confidence.

Product Website

Seller

Virtuous

Discussions

Virtuous CRM+ Community

Languages Supported

English

Overview by

Mackenzie Miller

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Virtuous CRM+ Integrations

(10)

Integration information sourced from real user reviews.

Virtuous CRM+ Media

Build better relationships with personalized cultivation plans for every donor. Stop piecing together disparate data and wrangling spreadsheets — get the actionable insights you need in one customizable dashboard.

Virtuous CRM+ Demo - Donor & Gift Pipeline

Stop bouncing from platform to platform trying to get a complete look at your donor engagement and gift history. Complete all your essential tasks, manage gift pipelines, nurture your donor relationships at scale, and see the ROI of your efforts, all in Virtuous.

Virtuous CRM+ Demo - Fundraising Insights & Reports

Know who to contact and what to talk about in a single donor view. See intelligent suggestions for the next best action based on the donor’s gift history, social network behaviors, wealth data, demographic data, and more.

Virtuous CRM+ Demo - Marketing Automation & Donor Journeys

Build sequences that connect with donors without adding work for your staff. Use data collected from giving behavior, interests, or milestones to craft unique, personalized engagement for each individual.

Virtuous CRM+ Demo - Curate Event Experiences

Create and manage virtual, hybrid, or in-person events of all sizes to build better responsive experiences for your supporters. Control your staff’s workload throughout the event process with powerful automation that’s scalable and easy – from custom registration pages to credit card processing t...

Virtuous CRM+ Demo - Personalized Online Giving

Create frictionless giving experiences that remind donors of their individual impact, not their monetary value. Ensure that each ask is personalized to the donor’s motivations and that no donation goes unnoticed.

Official Downloads

(2)

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Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

8/14/2023

"Great responsive fundraising platform to create relationships with donors"

5/5

What do you like best about Virtuous CRM+?

Virtuous is built to help organizations be responsive. It is user-friendly, intuitive and most importantly it helps organizations reach donors at scale. The automations are amazing and help create really meaningful touchpoints with supporters and I love the scoring that's built in. I also love that the marketing and CRM are built together, so I can see all donors' activity with the organization all in one place. As someone who has used Raiser's Edge, Salesforce, Kindful and Salsa, Virtuous is the best fundraising platform/CRM I have evaluated or used. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

This is a hard question to answer because I really love Virtuous. The price point is higher than some other fundraising platforms, but you get what you pay for and since it truly grows with organizations and helps them grow, I think it's worth the investment up front. Review collected by and hosted on G2.com.

What problems is Virtuous CRM+ solving and how is that benefiting you?

Virtuous helps with better managing relationships with supporters and prospects. It can be especially useful for small teams that are trying to juggle every aspect of fundraising/nonprofit management. In the same way, it can be beneficial for large teams with specialists as they can hone in on the features that are most applicable to their roles. Review collected by and hosted on G2.com.

Ashbeel W.

Small-Business (50 or fewer emp.)

2/21/2023

"Not user friendly"

2.5/5

What do you like best about Virtuous CRM+?

I like that it keeps a record of all the transactions ever made and information about the donors. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

You can't find things easily, the user interface is not user-friendly. I can't see my total funds ever received. Pages load very slowly. Review collected by and hosted on G2.com.

Response from Kelly Cristaldi of Virtuous CRM+

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We appreciate you taking the time to detail your experience thus far. What you've outlined here certainly does not match our Virtuous Promise and commitment to overall Customer Success. We're disappointed that we've missed the mark!

When is a good time for you to connect with our team? We would love the opportunity to establish a path forward that reinstills confidence and excitement in your team, and prevents similar issues from reoccurring.

Again, thank you so much for providing this feedback to us. We care deeply about the success of our customers and look forward to making that evident in our future collaborations.

Mac Y.

Small-Business (50 or fewer emp.)

2/21/2023

"Get 2 -3 References To Ensure You Are Getting The Right Product For Your Needs"

3/5

What do you like best about Virtuous CRM+?

Virtuous offers giving pages that will meet the needs of receiving donations. We run a platform for sending coffee for donations given, and respectfully, they are not a fulfillment style of system. After spending a month learning how to operate the basics of Virtuous, it has a nice feel to it. They are constantly updating things to improve user experience. With unlimited users to their system and unlimited queries for assistance through their email channel, that is a big plus for us. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

They offer an academy of videos to help you learn how to use the program which is nice, it takes about a week to complete those to know how to use them. They do offer an account rep to help escalate issues and their staff is extremely nice. However, their response time on support issues can be 1 -5 business days, depending on their workload. They do not offer a phone support service option yet, but I know they are working towards making that a reality. Their automation platform for sending automated emails lacks assistance and ease of use. I would enjoy more of a plug-and-play feature. Their platform offers a generous amount of email usage per month, and their email-building platform for plug-and-play is in process for upgrades. With time, I expect they will be a great program. Review collected by and hosted on G2.com.

Response from Kelly Cristaldi of Virtuous CRM+

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Hi, Mac, we appreciate you taking the time to detail your experience thus far. What you've outlined here certainly does not match our Virtuous Promise and commitment to overall Customer Success. We're disappointed that we've missed the mark!

Again, thank you so much for providing this feedback to us. We care deeply about the success of our customers and look forward to making that evident in our future collaborations.

Jake L.

Small-Business (50 or fewer emp.)

2/16/2023

"Very user friendly. Does a lot of things right, and I am confident they will continue to improve."

5/5

What do you like best about Virtuous CRM+?

I love the integration ability. Our non-profit can sync our email system, donor wealth screening software, and a whole source of other things. Overall, it's really user-friendly and a lot easier to find what you're looking for compared to other outdated software like The Raiser's Edge. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

While the initial training was helpful, the more hands-on training was redundant and unhelpful in determining how to use Virtuous specifically for our organization's needs. Additionally, any further specific training costs more, which seems to boarder-line nickel and dime customers. Further, it would be nice if you could make specific global actions, like updating donor wealth data for people in our database, rather than manually entering each contact individually and updating the data. Review collected by and hosted on G2.com.

Verified User in Religious Institutions

Small-Business (50 or fewer emp.)

3/8/2022

"Virtuous has been a great resource to our organization!"

5/5

What do you like best about Virtuous CRM+?

Virtuous has integrated smoothly with our website and has become more than just a CRM to manage donor relationships. I love that the functionality extends beyond that! Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

We joined Virtuous early, it seems, and there have been many updates since. That's both a blessing and a curse as our organization has benefited from the updates, but we've had to adjust our practices more than once. Review collected by and hosted on G2.com.

Verified User in Accounting

Mid-Market (51-1000 emp.)

8/10/2023

"Top of the line CRM for managing multiple nonprofit business functions"

5/5

What do you like best about Virtuous CRM+?

We work with over 150 nonprofits and manage multiple CRMs. Virtuous provides the easiest and cleanest donation entry process we have. We also provide consulting to clients in business process implementation and Virtuous automations are vital to ensuring all functions are working efficiently and effectively. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

As with any new system, it takes time to get up to speed and understand the various functions. Thankfully the user interface is intuitive and easy to grasp. Review collected by and hosted on G2.com.

Joy P.

Mid-Market (51-1000 emp.)

2/21/2023

"A Non-Profit's Best Tool"

4.5/5

What do you like best about Virtuous CRM+?

Virtuous has been a beneficial asset to our nonprofit. The database is easy to use, and it's pretty simple to navigate. The Virtuous Team is always available to help, and the new features rolling out have been helpful for the team. We are an international NGO and had some specific requests through the onboarding process, and they were able to accommodate every single one. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

There is a learning curve and while the video tutorials have been helpful, there's a lot we want to utilize and continue to take it step by step Review collected by and hosted on G2.com.

Kendra C.

Small-Business (50 or fewer emp.)

8/10/2023

"Virtuous is comprehensive and easy to navigate."

5/5

What do you like best about Virtuous CRM+?

The system is built out which makes it easy to implement, yet it's easy to customize data fields to make it our own. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

Utilizing Virtuous's marketing tools allows for personalization, but the customization around making it look exactly like I want isn't yet integrated into the system.. Virtuous is quick though with updates, and so I expect I shouldn't have to use my workarounds all the much longer. Review collected by and hosted on G2.com.

Ray D.

Founding Director

Small-Business (50 or fewer emp.)

8/11/2023

"Purpose-built CRM, ideal for mid-sized nonprofits"

5/5

What do you like best about Virtuous CRM+?

That it is purpose-built for relationship-driven fundraising Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

The volunteer management tool doesn't quite meet our needs, but we have pretty unique/specific needs in that area. Review collected by and hosted on G2.com.

Branna S.

Development Director

Small-Business (50 or fewer emp.)

2/21/2023

"Promised the world, and delivered mediocrity at best."

2/5

What do you like best about Virtuous CRM+?

Great record and data health management, clean aesthetic for user interface, customizable dashboard, and customizable profile overview. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

Newer CRM solution - seems like they scaled up quickly but lack the customer support team to support their clients. Lack of a chat feature, and additionally takes several days to receive support from a rep (via email only). Review collected by and hosted on G2.com.

What problems is Virtuous CRM+ solving and how is that benefiting you?

We bought into responsive fundraising to transform our donor relationships and aimed to increase the work a smaller development team can do with the automated tools and task modules. Thus far, we have not realized this goal fully, as our team has encountered issues in the basics (like processing payments, managing recurring giving, queries, and email communication) that prevent our team from fully implementing more complex workflows. Review collected by and hosted on G2.com.

Response from Kelly Cristaldi of Virtuous CRM+

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Hi, Brianna, we appreciate you taking the time to detail your experience thus far. What you've outlined here certainly does not match our Virtuous Promise and commitment to overall Customer Success. We're disappointed that we've missed the mark!

Again, thank you so much for providing this feedback to us. We care deeply about the success of our customers and look forward to making that evident in our future collaborations.