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Vero Cloud Reviews & Product Details

DL
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Vero Cloud?

+ The ability to pull in data from external sources is a game-changer for both ad-hoc and drip campaigns; I love pulling in manual data from a Google Sheets API to enrich & personalise ad hoc campaigns

+ Powerful templating language with full access to Liquid; Thank you for having Loops!

+ True power user tool—I haven't seen anything I wasn't able to accomplish with Vero yet

+ In addition to user properties I can reference event properties in flows and content

+ Properties can contain nested objects (JSON data) Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

- Need to "hack" together version control with environments which is a bit clunky

- Complex interface making it harder for non-technical users to get started Review collected by and hosted on G2.com.

What problems is Vero Cloud solving and how is that benefiting you?

+ Behaviour-based marketing automation at scale to drive user activation and retention

+ Mass-personalisation of sales communications to make account managers more efficiently Review collected by and hosted on G2.com.

Vero Cloud Overview

What is Vero Cloud?

Email and push notification platform that lets you harness the power of your data to create message and product experiences that deliver your customers more value - email communications that are a true extension of your product. Vero enables engineering, product, and marketing teams to collaborate on designing personalized customer interactions that matter. Sign up for a free trial at www.getvero.com

Vero Cloud Details
Languages Supported
English
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Product Description

Track actions, target emails.


Seller Details
Seller
Vero
Year Founded
2012
HQ Location
Sydney, NSW
Twitter
@getvero
2,470 Twitter followers
LinkedIn® Page
www.linkedin.com
16 employees on LinkedIn®

Chris H.
CH
Overview Provided by:
CEO and Co-Founder at Vero

Recent Vero Cloud Reviews

SW
Soham W.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great app to work with ."
This is a very good app to work with , specially the interface is really good and we think this should be there on everyone's phone or pc I recom...
justin c.
JC
justin c.Mid-Market (51-1000 emp.)
4.0 out of 5
"My experience With Vero Workflows"
Its was very intuitive and allowed me to easily craft and send messages across platforms to boost product sales. We interpreted it with our email s...
Verified User
C
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Best email marketing software for a microservice landscape"
The possibilities to fetch data remotely from other services inside our company. And there good support in the slack channel.
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Vero Cloud Media

Vero Cloud Demo - Workflows
The workflow canvas makes it easy to design, visualise and manage even complex email journeys
Vero Cloud Demo - Logic and Action steps
All the tools you need to customize messages and journeys so your customers receive the right message, at the right time.
Vero Cloud Demo - Email Drag & Drop Editor
Our new drag-and-drop editor enables any team member, whether they have no HTML knowledge or a lot, to get their next campaign idea live faster.
Vero Cloud Demo - Campaigns
Craft any email automation you can dream up using Vero's powerful tools: schedule one-off campaigns, recurring campaigns (hourly, daily or weekly), design drip and automated campaign workflows and trigger transactional emails, all in one place.
Vero Cloud Demo - Customer profiles
Investigate and deep dive into your customer lifecycle. View all of the data Vero knows about each of your customers.
Vero Cloud Demo - AB Testing
Vero makes A/B testing easy to manage while providing the level of accuracy required to ensure your tests are robust so that you can confidently optimise the performance of your campaigns. Choose biggest number of statistical significance.
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Have you used Vero Cloud before?
Yes

31 out of 32 Total Reviews for Vero Cloud

4.3 out of 5
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31 out of 32 Total Reviews for Vero Cloud
4.3 out of 5
31 out of 32 Total Reviews for Vero Cloud
4.3 out of 5

Vero Cloud Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Vero CloudQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
SW
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Vero Cloud?

This is a very good app to work with , specially the interface is really good and we think this should be there on everyone's phone or pc

I recommend this software Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

The only disadvantage of this is it has a few bugs we can work on and the developer can surely fix it soon Review collected by and hosted on G2.com.

What problems is Vero Cloud solving and how is that benefiting you?

Yes it helps in setting up cloud tasks and automising the maximum business operations over internet Review collected by and hosted on G2.com.

Frank S.
FS
Data Analyst
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Vero Cloud?

The ability to segment users by any user or tracked event property (or event in general) and program automated campaigns based on the user's tracked events and properties. Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

The inability to mass-prune user properties, like in the case where you need to remove a certain property from all users equally. The API can handle single-user property removals, but not all users all at once. Review collected by and hosted on G2.com.

What problems is Vero Cloud solving and how is that benefiting you?

Being able to target the right customers at the right point in their journey on our websites by only programming the conditions for contact once is a massive time-saver and allows us to gain value on our terms from our customers. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
CM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Vero Cloud?

The possibilities to fetch data remotely from other services inside our company. And there good support in the slack channel. Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

The lack of performance of the application, can be really slow sometimes. Review collected by and hosted on G2.com.

What problems is Vero Cloud solving and how is that benefiting you?

The transactional and commericals emails for a ecommerce company Review collected by and hosted on G2.com.

Rashmi R.
RR
Associate Project Manager 2
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
What do you like best about Vero Cloud?

It is designed to cater the needs of modern marketing teams and can be used to send customised marketing messages. Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

It is very much dependent on the development team on how they using it. Review collected by and hosted on G2.com.

What problems is Vero Cloud solving and how is that benefiting you?

It's simplifying the work which is being done by marketing teams. Review collected by and hosted on G2.com.

Suraj S.
SS
Deputy Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Vero Cloud?

I can make my mail templates easily and send it to lot of customers across different platforms. Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

Some extensions are lagging sometimes otherwise its good. Review collected by and hosted on G2.com.

What problems is Vero Cloud solving and how is that benefiting you?

It helped me mailing about my events and products to customers and incrrased my vrand awareness. Review collected by and hosted on G2.com.

justin c.
JC
Electrical and Instrumentation Planner
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Vero Cloud?

Its was very intuitive and allowed me to easily craft and send messages across platforms to boost product sales. We interpreted it with our email system to allow quick follow ups. Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

I didn't like that some of the integration features did not work as smooth as I would have liked. Review collected by and hosted on G2.com.

What problems is Vero Cloud solving and how is that benefiting you?

We are able to hit better interactions and sales targets as well as keeping customers informed with new products etc. our sales improved a lot since using Vero for our campaigns Review collected by and hosted on G2.com.

Dino T.
DT
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Vero Cloud?

At OpenAgent we run all our transactional emails though Vero and have been very impressed with i's performance and functionality. The tool provides both great APIs as well as interface to create segments, campaigns, email templates as well as push in parameters.

The customer service is also top notch and local - for us in Australia anyway. Highly recommended Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

Pushing a lot of event can quickly scale up the account in terms of the plan cost. I think a more sensible approach there based primarily on send volumes would be much more preferable to us. But I do understand the national in the pricing approach. Review collected by and hosted on G2.com.

What problems is Vero Cloud solving and how is that benefiting you?

- Transactional emails

- Benefits are that Vero handles all the logic of events, customers, templates and segments. The data just needs to be pushed in. Review collected by and hosted on G2.com.

Michał P.
MP
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Vero Cloud?

Simple interface, feature rich:

- user segmentation,

- log searching,

- quite complex flows building

- possibility to insert parts of emails from our "dictionaries" (retrieved live from our servers)

One of the best things is good contact with Vero staff and their helpfulness and friendly attitude. :-) Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

Some dev-focused features, like versioning wouldn't hurt. :-) Review collected by and hosted on G2.com.

Recommendations to others considering Vero Cloud:

Great if You want non-dev people to run all messaging efforts.

It'll be a good tool for fairly simple to quite advanced use cases.

The pricing was better to us compared to other tools we considered (Intercom etc.)

I'd think twice if you need precise versioning and integration with developer flows - here You might be missing some features.

Anyway, the Vero staff is friendly and open. They have never done any "hard-selling" on us by pushing to use features we didn't need.

Quite the opposite, they've helped us set up stuff, optimise our account and run things smoothly. Good guys! :-) Review collected by and hosted on G2.com.

What problems is Vero Cloud solving and how is that benefiting you?

Communication with clients:

- confirming bookings and reminding of them — with transactional emails

- re-activating some of them — with behavioural flows

The main benefit is that almost all of required actions might be done by non-developers.

Which makes life easier for all the company. :-) Review collected by and hosted on G2.com.

Jesse F.
JF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Vero Cloud?

We've been a customer of Vero's for years now. I've been incredibly impressed with their continued focus on customer feedback. They have always been transparent with where our requests fit in on their roadmap. I've always felt like they were willing to dig deep into any issues we were having and put the appropriate amount of resources behind investigating and resolving issues. You really feel like you have a true partner when working with Vero. It's not just another service you use -- it's a team that is there to grow alongside your business. Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

Selfishly I would like some of our companies' requests to be prioritized above other product requests. It's a minor dislike, since I understand that may not always be realistic -- they have a business to run. Perhaps just more transparent voting on product requests that individuals can see where their requests would end up on a roadmap. Review collected by and hosted on G2.com.

What problems is Vero Cloud solving and how is that benefiting you?

We are a highly data driven business and love Vero's ability to leverage our data to build out campaigns that make sense for our business. They truly are market leaders where others may not quite know the benefits that Vero has to offer (yet). Review collected by and hosted on G2.com.

Frank R.
FR
Co-Founder, Product Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Vero Cloud?

Vero initially shines in its versatility. It tries to be your single source for all things messaging. While I've mostly used it for emails, it also does push notifications and the like. One area where it really simplified our flow was in its ability to not only tackle newsletter emails, but also transactional emails. A product like Mailchimp formerly relied on a companion product, Mandrill to achieve the same feat. With Vero, it's all built-in.

While previously having an acceptable 'live' email template interface for tweaking emails, they now have a fully WYSIWYG interface that allows marketers to not have to create their own emails without much knowledge of the intricacies of email HTML/CSS. Pair this with a robust rules interface that you can use to target specific segments and for specific events, and you get a pretty powerful solution for engaging with your customers.

Vero has steadily been improving their UI, and it's now quite good. This used to be a point of friction, as it could lag and some elements suffered from glaring usability issues, like email templates.

Lastly, the team is a pleasure to deal with. They're always very accommodating with customer support requests and are thoughtful. Review collected by and hosted on G2.com.

What do you dislike about Vero Cloud?

While not specifically a detraction of Vero itself, I don't believe it supports a direct integration with Salesforce. While there are solutions out there to connect the two, it's not as robust as a solution like Pardot that is tightly integrated with Salesforce. Customers that need that level of integration are probably better off with that, but for most, especially those with another CRM solution, Vero gets the job done admirably. Review collected by and hosted on G2.com.

What problems is Vero Cloud solving and how is that benefiting you?

We use Vero for our transaction emails and some of our marketing emails as well. Our team has also experimented with Pardot for newsletter-related emails. Review collected by and hosted on G2.com.