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Upsiide Reviews & Product Details

Upsiide Overview

What is Upsiide?

Upsiide is a SaaS platform built and continuously improved by the consumer experts at Dig Insights. Upsiide allows you to refine and validate your innovation ideas more efficiently and effectively. Organizations that move their innovation process onto the Upsiide platform see significantly reduced time to market and significantly improved in-market success. Innovation is often associated with new products. But innovation is much broader, encompassing new products, new variants, new features, new services, new claims, new communication, etc. Upsiide is a single platform to test every innovation in every category. Leveraging our in-house consumer research experts and their decades’ worth of expertise, we’ve reinvented 3 core elements of traditional research: - The Respondent Experience: Upsiide’s gamified interface drives better respondent engagement and more accurate data. - The Analysis Experience: Intuitive data visualization that facilitates strategic analysis and decision-making. - Creating a study: Expertly created, customizable study templates covering a range of innovation needs. Upsiide is very flexible and can be used the way you want - as the innovation insights platform for your entire organization or just to run individual studies. Click the buttons on the top to either check out Upsiide for yourself, risk-free or to chat with our Sales team for a demo!

Upsiide Details
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Product Description

Upsiide is an innovation insights platform for anyone that needs to predict which ideas, concepts, and products will perform best in-market. The Upsiide platform allows you to target an exact consumer audience in 40 different markets and present them with what you'd like to gather feedback on. Brands like McDonald's, Canadian Tire, and Nestle use Upsiide to massively improve their speed to market at 3X the speed and 1/2 the cost of traditional market research.

How do you position yourself against your competitors?

Upsiide is the first automated innovation research platform that accurately predicts in-market performance. Upsiide puts concept testing into the language of modern business goals.

We speak to consumers like it's 2021

— Our respondent experience feels like a social media app. Mobile-native and leveraging swiping behaviours.

Insights in the language of business

— Powerful data modelling is built into our interactive dashboards mean you can make strategic decisions in a flash.

Designed specifically for innovation

— We're not a DIY research platform. We offer automated solutions that get you answers to innovative questions.


Seller Details
Year Founded
2010
HQ Location
Toronto, CA
LinkedIn® Page
www.linkedin.com
251 employees on LinkedIn®

MH
Overview Provided by:

Recent Upsiide Reviews

VANDERLEI L.
VL
VANDERLEI L.Mid-Market (51-1000 emp.)
4.5 out of 5
"Customer satisfaction comes first."
Perfect service and the satisfaction of having the guarantee of your rights and information preserved, especially now with the LGPD where we identi...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Useful tool for surveys and insights"
Easy to use and generate valuable insights for your organization
MB
Marc B.Mid-Market (51-1000 emp.)
5.0 out of 5
"More than a just DIY research tool"
Upsiide's interface is incredibly user-friendly for researchers, stakeholders and respondents alike. I have used this tool personally to inform and...
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Upsiide Media

Upsiide Demo - Swiping + Trade-off on Upsiide
Upsiide’s gamified interface feels like social media, not a survey - swipe right to like, swipe left to dislike. After 2 ideas are liked, users are asked to trade off between them to determine the winner.
Upsiide Demo - Emoji and Grid questions on Upsiide
Upsiide’s unique question types - like the Emoji and Grid questions - help users reach people who don’t want to answer a conventional survey and uncover new insights.
Upsiide Demo - Idea Score, Bar Chart and Idea Map on Upsiide
Upsiide’s intuitive data visualization dashboards help users identify top ideas in seconds, analyze them by sub-groups and uncover their competitive set in the market.
Upsiide Demo - Quadrant Map and Market Simulator on Upsiide
Users can also identify ideas which may drive loyalty and create simulations to understand the share and source of volume for their ideas.
Upsiide Demo - Creating a study on Upsiide
Decades of research expertise have been distilled into pre-built questionnaires that cover a wide range of innovation needs. This speeds up the users’ study creation process significantly.
Upsiide Demo - Accessing the pool of respondents on Upsiide
Access 44M+ respondents globally and speak to your target audience using detailed custom targeting. Send your study & start seeing responses come in almost instantly. Most of our studies finish within a few hours.
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27 Upsiide Reviews

4.3 out of 5
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27 Upsiide Reviews
4.3 out of 5
27 Upsiide Reviews
4.3 out of 5

Overall Review Sentiment for UpsiideQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Chemicals
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upsiide?

Some of the features or benefits of Upsiide that I appreciate the most are the unique respondent experience that generates a new metric called the Idea Score, the methodologies purpose-built for innovation testing, the data modelling and reporting dashboards that reveal strategic insights and opportunities, the access to 44M global respondents and the ability to target them with custom questions, and the affordable pricing plans that allow for testing as many ideas as needed. Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

Some of the areas or aspects of Upsiide that I think could be improved or enhanced are the transparency and validation of the Idea Score and how it compares to other metrics in the market, the flexibility and customization of the study design, question types, and stimuli formats, the user-friendliness and navigation of the platform, uploading the stimuli, and downloading the reports, and the reliability and quality of the data, panel representation, and technical support. Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

Upsiide is solving the problem of slow, expensive, and complex innovation research that often leads to simplistic decisions and missed opportunities. Upsiide is benefiting me by saving me time and money, helping me prioritize and validate my innovation ideas, giving me strategic insights and opportunities, and enabling me to reach and target my desired audience. Review collected by and hosted on G2.com.

MB
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upsiide?

Upsiide's interface is incredibly user-friendly for researchers, stakeholders and respondents alike. I have used this tool personally to inform and provide direction for both strategic and tactical objectives. Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

As with all DIY platforms, Upsiide requires researchers and stakeholders to set aside time to both build and analyse studies. However, their talented team of client support and researchers are always available to provide meaningful support. Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

To date, we've used this tool internally to support portfolio, innovation planning, and market readiness purposes. The quick turnaround and thorough analysis tools have allowed us to supercharge our internal insights capabilities. Review collected by and hosted on G2.com.

Annie P.
AP
Director, Customer Insights
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upsiide?

There are a lot of templates to start from, which makes things efficient - yet they're all still customizable to my needs. We're using the tool in a lot of different ways. Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

Sometimes it can be buggy - occasionally something isn't working right or as expected, but usually a quick note to the team or a screen refresh does the trick in fixing the issue. Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

We're using Upsiide to conduct a lot of menu and meal analysis - understanding associations, themes, attributes and more. We're also increasingly using it for merchandising insights - what types of titles, images, etc result in different performance. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
IM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upsiide?

I love the entire user experience from the test-taker's end. It makes the experience fun as well as also easy to understand and explain methodology-wise. I think the data visualizations are also fun to look at. Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

The limited descriptions for the metrics measured such as Interest, Commitment, and Idea. They are a little difficult to interpret for different settings that we used this data far. Additionally, it is pretty pricey for the offering. Also, the inability to data cut the Idea Screen by the Recall Questions limits our ability to generate meaningful insights. Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

Upsiide helped me solve the benefits of running or commercializing certain elements in an ad format that my company produces as a product. I used this data to create a best practice guide to market this product. Review collected by and hosted on G2.com.

Verified User in Market Research
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upsiide?

I enjoyed how easy it was to build the surveys and how easy it was respondents to use. Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

The payment terms and the fact that they don't work with market research firms anymore. Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

Being able to survey responds quickly and easily. Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upsiide?

UPs:

- Cloud-based reports/metrics that are available 24/7 as needed;

- SMEs to assist with design/development and analysis. Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

Try as I might, I cannot think of anything; the team & experience ticked all the boxes. Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

Upsiide solves the problem of how to quickly test ideas for features we are considering adding to our product roadmap against our target market. Review collected by and hosted on G2.com.

Verified User in Real Estate
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Upsiide?

Easy to use and generate valuable insights for your organization Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

It would be helpful if it was easier to download all of the raw data for your own analysis as well Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

Ability to answer questions about your customers and generate insights from their needs, pain points, etc. Review collected by and hosted on G2.com.

JC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Upsiide?

User-friendly, incredibly fast turnaround for results. Visually pleasing, gives us insights to fine-tune our innovation process. Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

Wish it wasn't subscription-based but had the opportunity to pay per study Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

Understanding our consumer and category, so we can make better innovation, sales, & marketing decisions. Review collected by and hosted on G2.com.

KR
Director of Menu
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upsiide?

The platform is flexible enough for us to create and run surveys to provide us with a wide variety of insights. We use every type of question to inform our survey strategy! Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

My team would like to have the ability to download the whole survey in a PDF or presentation format. Downloading one by one is not effecient. Would be excellent to have a basic ranking as well. Review collected by and hosted on G2.com.

Recommendations to others considering Upsiide:

Use questions that allow data filtering to look at results holistically. Understand your current user bases' desires, and also potential for incrementality using questions as well. Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

We use Upsiide to vet new innovations to understand what guests consumers are looking for. Strong insights have enabled our innovations to be more successful, and also allowed us to move forward with greater confidence when sharing our plans with our network and getting stakeholder buy-in. Review collected by and hosted on G2.com.

RS
Brazil Innovation Leader
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upsiide?

An easy experience to build a quick experiment, get data on the same day, and move on in the qualitative/quantitative journey to validate assumptions. Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

I missed some features on the platform like: Understand better consumer segmentation of my sample or being able to run a second test with the same sample that answered something specific. Review collected by and hosted on G2.com.

Recommendations to others considering Upsiide:

Mapped clearly your hypothesis so you know how to properly use the platform. Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

What am I solving?: Qualitative validation on early-stage products

Benefits: The speed to get the results and the cost of execution. It's truly a great option when the budget is limited. Review collected by and hosted on G2.com.