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Upland Second Street Reviews & Product Details - Page 6

Upland Second Street Overview

What is Upland Second Street?

Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI. Create smart and engaging interactive campaigns that capture actionable zero-party consumer insights and deliver proven, measurable ROI for your advertisers. Choose from over 1,000 ready to go customizable templates, and access Second Street LAB, an online customer portal filled with playbooks, best practices guides, and contest ideas. Second Street not only gives partners an extremely easy to use platform to do this on their own, but also helps ensure their success with expert strategy and support along the way. 

Upland Second Street Details
Languages Supported
English, French, Spanish
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Product Description

Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI.

How do you position yourself against your competitors?

When you work with us, you get more than just software. You get access to top-notch consulting and resources from our team of industry experts. We have helped our partners generate hundreds of millions of dollars with promotions and email.


Seller Details
Year Founded
2010
HQ Location
Austin, TX
Twitter
@UplandSoftware
917 Twitter followers
LinkedIn® Page
www.linkedin.com
1,025 employees on LinkedIn®
Ownership
NASDAQ:UPLD
Total Revenue (USD mm)
$291
Description

Upland Software Inc. enables global businesses to work smarter with over 25 proven enterprise cloud software products that increase revenue, reduce costs, and deliver immediate value. Our solutions offer many integrated AI capabilities and cover digital marketing, knowledge management, contact center service, sales productivity, content lifecycle automation, and more. Upland's powerful cloud products are trusted by more than 10,000 global customers.


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Overview Provided by:

Recent Upland Second Street Reviews

Diana D.
DD
Diana D.Enterprise (> 1000 emp.)
5.0 out of 5
"Second Street talent ... makes the difference!"
The people! They are great to work with and the product is great. But the people make the difference!
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"SecondStreet is a powerful contesting tool!"
how user friendly the software is and the customization features
Jim D.
JD
Jim D.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great platform for multiple uses."
Updatingy my review now that Second Street is part of Adestra. Things still work just as they should. We just completed our 11th annual "Best of"...
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Upland Second Street Media

Upland Second Street Demo - Sweepstakes
Sweepstakes are the #1 way to grow your database. Use the registration form to collect email opt-ins or generate leads by asking lead-gen survey questions.
Upland Second Street Demo - Photo & Video Contests
Generate huge engagement by running photo or video contests. Your audience will visit your site to submit a photo or video and will return again and again to vote for their favorite.
Upland Second Street Demo - Ballots
Ask your audience to vote for their favorite places, people, and more. You can generate tons of sponsorship revenue by selling group ads, category ads, and enhanced listings.
Upland Second Street Demo - Personality or Trivia Quizzes
Create quizzes with customizable questions and outcomes for sponsors, social sharing to increase your reach, and a sweepstakes to drive entries.
Upland Second Street Demo - Sports Pick'ems
Predict the winner or outcome with a pick'em. You can drive revenue and engagement by incorporating your sponsors, featuring VIP pickers, and offering weekly prizes.
Upland Second Street Demo - Automated Newsletters
Create a breaking news alert, daily headlines roundup, or niche topic newsletter that’s automatically populated with your most recently published content.
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Have you used Upland Second Street before?
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63 Upland Second Street Reviews

4.7 out of 5
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63 Upland Second Street Reviews
4.7 out of 5
63 Upland Second Street Reviews
4.7 out of 5

Upland Second Street Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Upland Second StreetQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Jenn B.
JB
Advertising Sales Lead
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upland Second Street?

Easy to navigate software on the front end, easy to navigate software on the back end. Very profitable for our newspaper - we love it! Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Really not a thing - a little spendy, but unsure of how other businesses like Second Street compete/cost. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

We're able to work with Second Street customer service faster than our own IT department if we had designed a website ourselves. Review collected by and hosted on G2.com.

Verified User in Newspapers
AN
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Upland Second Street?

Second Street is super easy to use. Their platform is straight forward and easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Second Street already provides lots of ideas, but I am always looking for more! Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

Second Street allows me to offer something new, something different, and solves my advertisers issue: get more leads! Their new Hot Leads tool is super effective. Review collected by and hosted on G2.com.

SG
Advertising Director
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about Upland Second Street?

Immediately after engaging with Second Street we have experienced consistent and significant revenue driving results! The turn-key simplicity of implementation and over-the-top support has been more than expected. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Nothing thus far. Happy with overall revenue driving results and support. Review collected by and hosted on G2.com.

Recommendations to others considering Upland Second Street:

No need to wait on this service! Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

Online newspaper.com website revenue drivers. Local website engagement, and audience growth. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Upland Second Street?

I like how easy Second Street is to navigate as well as compose my own ideas for my company's website. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

There isn't anything that I dislike about Second Street Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

I have realized the benefits of being able to target people based on things they participate in. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
AB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about Upland Second Street?

Easy to use interface. Great customer service Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

not much really, other than not being able to customize some of the templates for certain campaigns. Review collected by and hosted on G2.com.

Recommendations to others considering Upland Second Street:

na Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

Problems - how to get our clients opt in lists and helping promote newer businesses with brand awareness. Review collected by and hosted on G2.com.

Verified User in Sports
US
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Upland Second Street?

I love using Second Street for organizing contests for our business. It's super easy to use and well organized. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

There isn't anything I can think of that I dislike about Second Street. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

We're finding ways to better connect with our customer base by offering contests. Review collected by and hosted on G2.com.

Verified User in Writing and Editing
CW
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Upland Second Street?

It provides authenticity and integrity to the promotion Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

I have not discovered anything that I dislike Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

Gaining a database for my customers and even got an advertiser who had been out of the publication for many years. Review collected by and hosted on G2.com.

Vishal G.
VG
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Upland Second Street?

Best to build contests, interactive content, and emails that capture audience insights and drive revenue. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Not that too frequent user of this application. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

This application helped in my project to give me content ideas. Review collected by and hosted on G2.com.

Verified User in Newspapers
AN
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Upland Second Street?

Second Street has many options that will likely benefit you in your market. They offer their email service, which includes neat widgets, a simple way to create opt-in and segment audiences and always lend a helping hand. Their contests and interactive content offer endless option to engage with your audience from sweepstakes, photo contests, tournament brackets, ballots, polls, surveys, and quizzes. The regular webinars, seasonal guides and seller guides help coming up with new ideas. Competent team that knows their product! Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

I think it is necessary that one person takes the lead organizing the use of Second Street for their company. The platform offers many options and can be overwhelming, so if various individuals don't spend enough time with it benefits of the platform could be missed. Appointing one person as the point of contact helps. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

We use the email services as well as various contests for community engagement and received good feedback from the community. They email system integrates well with those contests. Review collected by and hosted on G2.com.

Matthew S.
MS
Freelance Artist, Writer, Graphics Editor
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Upland Second Street?

Setting up a contest is easy once you have some experience messing around with the product. You can set up a lot of different types of contests, like tournament brackets for sports, sweepstakes, or a photo submission contest for your site. (Yes, you can have that cutest pet contest!) There are 11 different contests that you can create. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Managing contests can be a little complicated at first. As a novice, you would have to go through some trial and error to make sure your contest is doing what you want it to do. The good news is that you can set up test contests so you don't have to worry about have a contest that's not exactly what you thought it would be go live on your website. Review collected by and hosted on G2.com.

Recommendations to others considering Upland Second Street:

If you want to run different kinds of contests on your website, give it a try. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

Second Street allows us to run contests for football season by allowing us to designate a set of games each week in which the user is tasked with choosing the winner. This allows us to have another to interact with fans of our website. Review collected by and hosted on G2.com.