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Upland Second Street Reviews & Product Details - Page 5

Upland Second Street Overview

What is Upland Second Street?

Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI. Create smart and engaging interactive campaigns that capture actionable zero-party consumer insights and deliver proven, measurable ROI for your advertisers. Choose from over 1,000 ready to go customizable templates, and access Second Street LAB, an online customer portal filled with playbooks, best practices guides, and contest ideas. Second Street not only gives partners an extremely easy to use platform to do this on their own, but also helps ensure their success with expert strategy and support along the way. 

Upland Second Street Details
Languages Supported
English, French, Spanish
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Product Description

Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI.

How do you position yourself against your competitors?

When you work with us, you get more than just software. You get access to top-notch consulting and resources from our team of industry experts. We have helped our partners generate hundreds of millions of dollars with promotions and email.


Seller Details
Year Founded
2010
HQ Location
Austin, TX
Twitter
@UplandSoftware
917 Twitter followers
LinkedIn® Page
www.linkedin.com
1,025 employees on LinkedIn®
Ownership
NASDAQ:UPLD
Total Revenue (USD mm)
$291
Description

Upland Software Inc. enables global businesses to work smarter with over 25 proven enterprise cloud software products that increase revenue, reduce costs, and deliver immediate value. Our solutions offer many integrated AI capabilities and cover digital marketing, knowledge management, contact center service, sales productivity, content lifecycle automation, and more. Upland's powerful cloud products are trusted by more than 10,000 global customers.


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Recent Upland Second Street Reviews

Diana D.
DD
Diana D.Enterprise (> 1000 emp.)
5.0 out of 5
"Second Street talent ... makes the difference!"
The people! They are great to work with and the product is great. But the people make the difference!
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"SecondStreet is a powerful contesting tool!"
how user friendly the software is and the customization features
Jim D.
JD
Jim D.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great platform for multiple uses."
Updatingy my review now that Second Street is part of Adestra. Things still work just as they should. We just completed our 11th annual "Best of"...
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Upland Second Street Media

Upland Second Street Demo - Sweepstakes
Sweepstakes are the #1 way to grow your database. Use the registration form to collect email opt-ins or generate leads by asking lead-gen survey questions.
Upland Second Street Demo - Photo & Video Contests
Generate huge engagement by running photo or video contests. Your audience will visit your site to submit a photo or video and will return again and again to vote for their favorite.
Upland Second Street Demo - Ballots
Ask your audience to vote for their favorite places, people, and more. You can generate tons of sponsorship revenue by selling group ads, category ads, and enhanced listings.
Upland Second Street Demo - Personality or Trivia Quizzes
Create quizzes with customizable questions and outcomes for sponsors, social sharing to increase your reach, and a sweepstakes to drive entries.
Upland Second Street Demo - Sports Pick'ems
Predict the winner or outcome with a pick'em. You can drive revenue and engagement by incorporating your sponsors, featuring VIP pickers, and offering weekly prizes.
Upland Second Street Demo - Automated Newsletters
Create a breaking news alert, daily headlines roundup, or niche topic newsletter that’s automatically populated with your most recently published content.
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63 Upland Second Street Reviews

4.7 out of 5
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63 Upland Second Street Reviews
4.7 out of 5
63 Upland Second Street Reviews
4.7 out of 5

Upland Second Street Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Upland Second StreetQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upland Second Street?

They have done a great job of streamlining the workflow for creating promotions and the emails so that it can be done in a timely fashion. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

The custom questions don't have a reset on the data collected unless you put it on the first page of registration. So if we ask if you are interested in buying a car in the next 90 days. Unless that question is placed on the first page of registration it will show that you are interested in buying the next 90 days. Because the system is designed to remember answers which is amazing but being able to have the data expire would be helpful. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

We are able to easily gather and monitor data so that we can send better/more targeted emails to our audiences. Review collected by and hosted on G2.com.

Verified User in Newspapers
AN
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upland Second Street?

The team running Second Street is quick to respond in times of need. The interface is easy to use and keeps the process simplified. I'm a new user and have been working with the system for less than two months, but I already feel confident using it. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

I'm still a new user. I've found it easy to use so far and haven't had any issues yet. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

We are a news website using Second Street as an enewsletter service. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Upland Second Street?

The platform is so user friendly and straightforward. If you have any trouble or technical issues, the staff gets back to you and it is usually fixed immediately. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

I am not a huge fan of the Legacy platform. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

Second Street makes my day to day job very easy. The ease of the platform helps me do a large number of promotions a day. Review collected by and hosted on G2.com.

PM
Local Sales Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upland Second Street?

Customized contests are the best and have been the most useful for us. We have also had good success with pre-built contests, specifically non-sports ones. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Nothing - all they do is fantastic! We are glad to have them as a tool. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

We are able to approach clients that we wouldn't be able to otherwise. Contests and contest ideas sell long term packages! Review collected by and hosted on G2.com.

RC
Digital Media Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upland Second Street?

This software has allowed our sales team to truly think outside of the box and create dynamic and effective campaigns for clients. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Customization of the campaign is possible but can be time-consuming and sometimes cumbersome. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

With Second Street we are better able to engage the audience and potential customers. We have realized that both advertisers and consumers enjoy the interactive content. Review collected by and hosted on G2.com.

Amber R.
AR
Stafford Media | Director of Sales & Marketing
Publishing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Upland Second Street?

Their customer service is amazing. They are always encouraging and educating! Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Nothing! I value this program so much! Review collected by and hosted on G2.com.

Recommendations to others considering Upland Second Street:

If you are looking for a way to capture revenue in various audiences, will giving your customers sound leads this is your answer! Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

None! If I run into technical issues, they are right on it! Review collected by and hosted on G2.com.

Paige R.
PR
Multimedia Marketing Executive
Media Production
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upland Second Street?

User Friendly

Answers emails quickly

Webinars and resources readily available and presented well Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Some restrictions for low access users. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

It brings new marketing opportunities to my clients through contest, sweeps, email blast, etc. All that I can do easily and quickly. Review collected by and hosted on G2.com.

RC
VP Promotions
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upland Second Street?

Second Street combines a very strong contesting platform with strategic partnership and responsive support for those who work with them - we have been with them several years and over 4 years we expanded to use companywide Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

No dislikes when there are shortfalls they are responsive and resolve Review collected by and hosted on G2.com.

Recommendations to others considering Upland Second Street:

Build a centralized team to support your company to accelerate results Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

Revenue and audience growth which is greatly needed as some other business lines see erosion in our company Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Upland Second Street?

Ideas are what sell! Second Street makes it easy for an advertiser to see the value and results in both our product and the turn key process that second street offers. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

haven't had a dislike yet. we have only had one issue - pick was redone after the contest was over. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

local direct clients that need ideas and processes that make sense for their marketing plans and efforts. Review collected by and hosted on G2.com.

AB
Account Executive
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Upland Second Street?

The ideas provided are excellent and campaigns run flawlessly! Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Nothing really. Information is easy to access and review. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

If I have questions about reporting, it's very easy to ask questions and the response is timely and informative. Review collected by and hosted on G2.com.