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Upland Second Street Reviews & Product Details - Page 2

Upland Second Street Overview

What is Upland Second Street?

Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI. Create smart and engaging interactive campaigns that capture actionable zero-party consumer insights and deliver proven, measurable ROI for your advertisers. Choose from over 1,000 ready to go customizable templates, and access Second Street LAB, an online customer portal filled with playbooks, best practices guides, and contest ideas. Second Street not only gives partners an extremely easy to use platform to do this on their own, but also helps ensure their success with expert strategy and support along the way. 

Upland Second Street Details
Languages Supported
English, French, Spanish
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Product Description

Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI.

How do you position yourself against your competitors?

When you work with us, you get more than just software. You get access to top-notch consulting and resources from our team of industry experts. We have helped our partners generate hundreds of millions of dollars with promotions and email.


Seller Details
Year Founded
2010
HQ Location
Austin, TX
Twitter
@UplandSoftware
917 Twitter followers
LinkedIn® Page
www.linkedin.com
1,025 employees on LinkedIn®
Ownership
NASDAQ:UPLD
Total Revenue (USD mm)
$291
Description

Upland Software Inc. enables global businesses to work smarter with over 25 proven enterprise cloud software products that increase revenue, reduce costs, and deliver immediate value. Our solutions offer many integrated AI capabilities and cover digital marketing, knowledge management, contact center service, sales productivity, content lifecycle automation, and more. Upland's powerful cloud products are trusted by more than 10,000 global customers.


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Overview Provided by:

Recent Upland Second Street Reviews

Diana D.
DD
Diana D.Enterprise (> 1000 emp.)
5.0 out of 5
"Second Street talent ... makes the difference!"
The people! They are great to work with and the product is great. But the people make the difference!
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"SecondStreet is a powerful contesting tool!"
how user friendly the software is and the customization features
Jim D.
JD
Jim D.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great platform for multiple uses."
Updatingy my review now that Second Street is part of Adestra. Things still work just as they should. We just completed our 11th annual "Best of"...
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Upland Second Street Media

Upland Second Street Demo - Sweepstakes
Sweepstakes are the #1 way to grow your database. Use the registration form to collect email opt-ins or generate leads by asking lead-gen survey questions.
Upland Second Street Demo - Photo & Video Contests
Generate huge engagement by running photo or video contests. Your audience will visit your site to submit a photo or video and will return again and again to vote for their favorite.
Upland Second Street Demo - Ballots
Ask your audience to vote for their favorite places, people, and more. You can generate tons of sponsorship revenue by selling group ads, category ads, and enhanced listings.
Upland Second Street Demo - Personality or Trivia Quizzes
Create quizzes with customizable questions and outcomes for sponsors, social sharing to increase your reach, and a sweepstakes to drive entries.
Upland Second Street Demo - Sports Pick'ems
Predict the winner or outcome with a pick'em. You can drive revenue and engagement by incorporating your sponsors, featuring VIP pickers, and offering weekly prizes.
Upland Second Street Demo - Automated Newsletters
Create a breaking news alert, daily headlines roundup, or niche topic newsletter that’s automatically populated with your most recently published content.
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Have you used Upland Second Street before?
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63 Upland Second Street Reviews

4.7 out of 5
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63 Upland Second Street Reviews
4.7 out of 5
63 Upland Second Street Reviews
4.7 out of 5

Upland Second Street Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Upland Second StreetQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Staffing and Recruiting
US
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
What do you like best about Upland Second Street?

Second Street is most helpful with my emai marketing campaigns and they have great templates that allows me to quick and effient Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

I would like to have more templates to choose from for different scenerios. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

Allow me and my team to be more efficient on your email marketing and giving the best chance to increase our client base Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Upland Second Street?

It used to be really good, especially their ballots. But in the past couple of years, it has started to have issues that are making it problematic. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Horrible customer support, makes changes that aren't communicated or tested, has no idea what their customers need or want. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

We used it to run our best of ballot for the past seven years. Review collected by and hosted on G2.com.

Response from Gabrielle Salgado of Upland Second Street
(Original )

We want to thank you for your feedback, time, and the follow up conversation you provided us that gave us more insight into your struggles with Second Street. We appreciate your passion and enjoyed having you as a customer. It's unfortunate that Second Street was no longer able to meet your specific needs given the product updates and direction in which it is growing and changing.

Melissa W.
MW
Digital/ Traffic
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
(Original )Information
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Upland Second Street?

Second Street has a good variety of products that work well to engage our audience. We're able to customize contests and emails to reflect our brand and the brand of the client while keeping the look and feel easy for our listeners. All contests are easily embedded on our website to maintain our station brand and keep listeners on our site. Second Street customer service is also fantastic! Their response time is fast and they are diligent about helping to solve any challenges and answer questions that we have. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Although there is a nice variety of products for contesting, they all have the same look and feel. It would be nice if there were ways to customize the layout of a contest so they didn't appear quite so cookie-cutter. Review collected by and hosted on G2.com.

Recommendations to others considering Upland Second Street:

If you have questions, ask. I also recommend attending the Second Street Summit in St. Louis! They offer a wealth of information from the "How?" to monetizing to tips and tricks. You couldn't ask for a better opportunity to learn about the ins and outs of this program and company! Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

We are using Second Street to connect with our listeners and to connect our listeners with a sponsor client through fun and interactive contesting.

The biggest benefit is the ease of use with the product. Both the front-end and back-end are very user friendly. Review collected by and hosted on G2.com.

Matthew L.
ML
Regional Sales Support Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upland Second Street?

There are many different product offerings to choose from (contests, polls, ballot voting), to allow for specific tailoring to individual client needs and campaigns. Easy to use is also a plus! Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Previously I in this section I would have mentioned it'd be nice to allow for bulk imports of data for ballot voting...well, now that is possible, and it was very easy to use and very helpful! Review collected by and hosted on G2.com.

Recommendations to others considering Upland Second Street:

With it's ease of use, dependability, great friendly customer service support, variety of capabilities, cost-ration, it's a win-win-win-win-win. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

We are able to use their features for clients we sell to that walk hand-in-hand with our website. Review collected by and hosted on G2.com.

Reynolds M.
RM
Editor & Associate Publisher at Ride Texas Magazine
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upland Second Street?

I just finished a 10 category Best in Texas Reader's Choice Poll and the Second Sreet application made it so simple to structure and compile the data it was fun to do and will be a permanent part of my marketing toolbox.

I set up the basic categories and allowed the reader nominated method to fill the contestants. The set-up was simple and took a minimum of time. The rest was done by my readers The reports are easy to download and provide plenty of data for sales leads. I must especially commend the Help staff, they make learning the system quick and easy too. They call you back in a short time and walk you through the processes needed to make your project easy to get the results you want.

Next, I'll try photo contests and sell sponsored usages to my clients. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

I have no fault with any part of the application. Everything worked as desired and produced the results I was looking for. I can not think of a downside, there's nothing to manually count, all the coting is tabulated, and getting a hard copy is no problem at all. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

New leads were what I was looking for and I got an easy to just CVS file that I can send right to sales. I want businesses to feel connected to our magazine and the Best in Texas polling did just that. They now know what our readers think of the businesses and their competitors. This will be an annual feature and drive new ad business. Second Steet gives a small publisher new income sources in these difficult times. Review collected by and hosted on G2.com.

Lindsay B.
LB
Corporate Communications Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upland Second Street?

Second Street is very user friendly. And there is so much you can do within the system! It is so easy to jump in and set up a contest, design and send out an email or review and understand analytics. I appreciate that I don't need to understand coding or call on our Development Team when I need to do something! Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

I don't like that you can't delete anything. I certainly understand why it is set up the way it is, but we have quite a few tests setup within our system and I would just like to delete them and clean up our files rather than archive. Review collected by and hosted on G2.com.

Recommendations to others considering Upland Second Street:

I highly recommend Second Street. I know we are barely scratching the surface of what the program can do but we are extremely happy with it. I learn something new every time I use it! Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

We're getting a better idea of what our readers like - and don't like. We're able to easily see who is engaging with our emails and contests. And, we finally moved our community choice awards to the Second Street platform. We went from 20,000 total votes last year to over 300,000 this year! Review collected by and hosted on G2.com.

Ryan H.
RH
Co-Founder and COO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upland Second Street?

Second Street has been easy to implement across 7 divisions of our company, and we're able to use it for both earned editorial engagement, and for our branded content. The true intent was to grow our audience, and we've found it to be useful for audience development, reader engagement, and new revenue potential. Customer service has also been great in helping us to utilize the platform to it's fullest potential. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

There is potential for additional functionality improvements that would add to the user experience, but overall the platform operates as expected. Review collected by and hosted on G2.com.

Recommendations to others considering Upland Second Street:

When considering the price, also consider the revenue you can generate from the platform. We generated more revenue in the first month than we'll spend on the platform for the next 3 months. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

We have generated an additional $35,000-$70,000 in monthly revenue utilizing the platform, and have also used Second Street to expedite audience development, where our acquisition costs are offset by the generated revenue.

Also, we are using the platform for better dynamic engagement with our readers, which was a more cumbersome process previously. Review collected by and hosted on G2.com.

SN
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upland Second Street?

I love that I can receive help on live chat, by email, or by zoom meeting. I can almost always get a live meeting the same day as my issue arises, and the support member walks me through until we have a solution. Everyone at Second Street is so nice to work with. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

We are a small business in a very small market, so sometimes I wish that their webinars would not make me compare and despair. Also, I find the promotions very hard to sell because the client cannot visualize what I am selling. Would love turnkey slides, similar to the ones in the webinars, but geared towards selling the promotion. The client needs to see every page of a promotion and what it could look like. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

We are building our database and our clients' databases. Our readers love our promotions. Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upland Second Street?

Second Street has changed the way I use email for marketing campaigns. Second Street has great technology and is continuously expanding for what businesses in the media world need. We have gained a bigger email database now with Second Street and have streamlined many of our contests and giveaways through it's platform. Second Street also has AMAZING support staff that are always willing and able to help find solutions very quickly. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

I don't have an answer. I truly like—almost—everything about Second Street. Sometimes it's email creation platform is a bit cumbersome because one has to create an email template and cannot change email settings on the email itself. I have to go to the template to change settings but it's very easy. Review collected by and hosted on G2.com.

Recommendations to others considering Upland Second Street:

Go for it! It is worth it's weight in GOLD. We love Second Street and their team. The platform is great and if you get stuck the support team is there to help you along the way. YOU WILL NOT REGRET GETTING SECOND STREET! Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

Second Street has helped me reach more audiences than before with an integration of both email marketing strategies and interactive content like, contests, giveaways, and ballots. Second Street helps me solve problems daily and is truly beneficial for any company. Review collected by and hosted on G2.com.

JH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Upland Second Street?

It has helped us to completely improve all the digital marketing processes of our company due to the new functions it has, where it allows us to better manage the information contained and a wide range of options to achieve a better implementation of strategies that help us increase user interaction with our brand, thanks to this we can now include contests and promotions within our digital marketing strategies, obtaining quite impressive results, in addition its ease of use is something quite striking, since at At first it can be complex to use and the interface may be somewhat intimidating, but after using it I realized that it is not. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Some customizations are somewhat cumbersome to carry out, because they involve a great variety of tasks and additional configurations that must be carried out to guarantee that the desired campaign is actually carried out, so if you need an application that allows you to carry out the things quite quickly, this may not be the first choice they should make. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

Mainly, I have been using it to innovate and improve my company's digital marketing processes, since I was researching and I realized that it had functions that allowed to complement and enhance my digital marketing campaigns, especially email marketing, which was very useful to reach more and more customers and thus achieve that my brand gained greater recognition among users. Review collected by and hosted on G2.com.