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Upland Second Street Reviews & Product Details

MB
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Upland Second Street?

there are so many things. Second Street has hundreds of creative prograam options for our clients. There is something that will fit almost anyone. I also think that the opt-in is a great selling point for the programs. I love the National Contests as well. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

I haven't really found anyhting that i dislike about Second Street. The management and staff are extremely helpful and always have been available to answer any questions or provide help. the programs are easy to use and manage. The ideas provided are endless. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

With Second Street, we are able to provide our clients with exclusive programs that are both creative and effective in addition to providing opt-ins as a bonus to their advertising commitment. Review collected by and hosted on G2.com.

Upland Second Street Overview

What is Upland Second Street?

Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI. Create smart and engaging interactive campaigns that capture actionable zero-party consumer insights and deliver proven, measurable ROI for your advertisers. Choose from over 1,000 ready to go customizable templates, and access Second Street LAB, an online customer portal filled with playbooks, best practices guides, and contest ideas. Second Street not only gives partners an extremely easy to use platform to do this on their own, but also helps ensure their success with expert strategy and support along the way. 

Upland Second Street Details
Languages Supported
English, French, Spanish
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Product Description

Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI.

How do you position yourself against your competitors?

When you work with us, you get more than just software. You get access to top-notch consulting and resources from our team of industry experts. We have helped our partners generate hundreds of millions of dollars with promotions and email.


Seller Details
Year Founded
2010
HQ Location
Austin, TX
Twitter
@UplandSoftware
917 Twitter followers
LinkedIn® Page
www.linkedin.com
1,025 employees on LinkedIn®
Ownership
NASDAQ:UPLD
Total Revenue (USD mm)
$291
Description

Upland Software Inc. enables global businesses to work smarter with over 25 proven enterprise cloud software products that increase revenue, reduce costs, and deliver immediate value. Our solutions offer many integrated AI capabilities and cover digital marketing, knowledge management, contact center service, sales productivity, content lifecycle automation, and more. Upland's powerful cloud products are trusted by more than 10,000 global customers.


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Recent Upland Second Street Reviews

Diana D.
DD
Diana D.Enterprise (> 1000 emp.)
5.0 out of 5
"Second Street talent ... makes the difference!"
The people! They are great to work with and the product is great. But the people make the difference!
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"SecondStreet is a powerful contesting tool!"
how user friendly the software is and the customization features
Jim D.
JD
Jim D.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great platform for multiple uses."
Updatingy my review now that Second Street is part of Adestra. Things still work just as they should. We just completed our 11th annual "Best of"...
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Upland Second Street Media

Upland Second Street Demo - Sweepstakes
Sweepstakes are the #1 way to grow your database. Use the registration form to collect email opt-ins or generate leads by asking lead-gen survey questions.
Upland Second Street Demo - Photo & Video Contests
Generate huge engagement by running photo or video contests. Your audience will visit your site to submit a photo or video and will return again and again to vote for their favorite.
Upland Second Street Demo - Ballots
Ask your audience to vote for their favorite places, people, and more. You can generate tons of sponsorship revenue by selling group ads, category ads, and enhanced listings.
Upland Second Street Demo - Personality or Trivia Quizzes
Create quizzes with customizable questions and outcomes for sponsors, social sharing to increase your reach, and a sweepstakes to drive entries.
Upland Second Street Demo - Sports Pick'ems
Predict the winner or outcome with a pick'em. You can drive revenue and engagement by incorporating your sponsors, featuring VIP pickers, and offering weekly prizes.
Upland Second Street Demo - Automated Newsletters
Create a breaking news alert, daily headlines roundup, or niche topic newsletter that’s automatically populated with your most recently published content.
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62 out of 63 Total Reviews for Upland Second Street

4.7 out of 5
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Upland Second Street Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Upland Second StreetQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Jim D.
JD
Digital Director
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Upland Second Street?

Updatingy my review now that Second Street is part of Adestra. Things still work just as they should.

We just completed our 11th annual "Best of" contest with nearly 200,000 votes, over 3000 entries and 300 winners. The entire contest went without a single hitch. The only problem we find is that sometimes people won't have their "link" but the way it's set up it takes me about ten seconds to send them their link. Out of 200K votes I had three that didn't get links.

Their contest platform is very robust. We test it with hundreds of thousands of votes on a regular basis, and it always works. Their tech folks are also very responsive when needed, which thankfully isn't too often. We now use them for email as well, and have had great success with that. Their email system is very intuitive, and it's easy to train someone on the basics.

We use it on three separate properties on a daily basis. We also have it integrated with Mather Economics so we can track user behavior. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

The only thing I dislike is the inability to place ads inside of emails in a way similar to Ad Manager. You can place ads, but you cannot easily follow the progress with analytics. We're using another vendor PowerInbox to fill those ads, but it would be nice to have it internal to Second Street Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

We needed a contesting platform and they provide one of the best. A very significant part of our annual revenue comes in through our annual Best of contest. And it's an honest contest, advertisers are never allowed to "buy" a win. That, and the ability of Second Street to minimize cheating has led to a contest that's hugely popular. Our entire county's population is around 225K people, and our last contest had 475K legitimate votes. Updating this two years down the road, they've made it easier than ever to ferret out contest "cheats". Review collected by and hosted on G2.com.

CG
Promotions Supervisor
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Upland Second Street?

Second Street is always improving and innovating to keep up with our needs and any trends in the industry. Julie is great and fields all our questions and requests and works to get them fulfilled. The Support team is quick and knowledgable and great to work with. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

There have been times where the system is slower than we'd like. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

They are the main way we build emails lists and leads for clients. They give us a platform to create our emails and promotions. Review collected by and hosted on G2.com.

Diana D.
DD
Director, Sponsorship Solutions
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Upland Second Street?

The people! They are great to work with and the product is great. But the people make the difference! Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Nothing ! Great platform -- allows me to run AMAZING programs for our audience and clients ! Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

Great way to get folks in the door for our clients! Great way for viewers to win fab prizes! Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Upland Second Street?

how user friendly the software is and the customization features Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

it is slow to load and does lack some extended capabilities issues with emails and other add ons. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

providing clients access to opt in data and lead gen info when purchasing a contest. increasing our own internal customer opt ins. Review collected by and hosted on G2.com.

John N.
JN
Media Advertising Consultant
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Upland Second Street?

Great WYSIWYG intrface. Easy to close advertisers if you pre-build a sample contest and let them make suggested edits. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Nothing I've come across. Our publication loves it. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

We've built a large database of engaged readers of our publication Review collected by and hosted on G2.com.

KG
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Upland Second Street?

EASY to use, the designs look great, plus it just very effective to meeting KPIs for clients and fun to use for the consumers. And it very easy to add to any webpage. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

The legacy platforms (like the one used for Nexstar's Basketball Madness) can be a bit daunting and tedious due to the level of detail required. The number of graphics that need to be created of all different sizes can be a bit tedious as well. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

The coin of the digital realm is engagement and interaction. Second Street delivers this experience in spades. Our clients love the lead capture, our consumers love winning. Review collected by and hosted on G2.com.

Kim C.
KC
Interactive Fulfillment & Traffic Analyst
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
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(Original )Information
What do you like best about Upland Second Street?

CX specialists are cordial and knowledgeable. If they do not have an immediate answer, it is quickly made available either by a return call or email. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Can't think of anything that is not good. Review collected by and hosted on G2.com.

Recommendations to others considering Upland Second Street:

You will not be disappointed with the products or customer service. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

I manage and create sweepstakes, ballots, and quizzes for a daily newspaper and 4 weekly newspapers. Second Street is the 2nd vendor we have used in my tenure here and is clearly the best and most user-friendly. I would highly recommend their products and support team to any company! Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Upland Second Street?

Second Street's intuitive interface makes it easy to create engaging promotions and interactive content without needing advanced technical skills. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

The learning curve can be a bit steep for new users, especially when trying to utilize some of the more advanced features. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

Second Street helps us solve the challenge of audience engagement by providing tools to create interactive content, such as polls and quizzes, that capture our audience’s attention. This has significantly increased our engagement rates and helped us gather valuable audience data. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Upland Second Street?

I feel the platform is very easy to use. It leads you step by step to set up a very engaging promotion. Also, if you have any issues, the support team is excellent to work with. Our station sells many contests & giveaways and Second Street has been an awesome platform to get them set up. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

I really don't have anything that I dislike about Second Street. I'm in the platform daily, either approving photos for our webpage, selecting weekly winners or setting up new promotions. I use contests, sweepstakes and photo galleries mostly. Occasionaly, I use the interactive content. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

With the use of Contests, sweepstakes and photo galleries, the platform is helping us meet digital goals. Review collected by and hosted on G2.com.

Verified User in Staffing and Recruiting
US
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
What do you like best about Upland Second Street?

Second Street is most helpful with my emai marketing campaigns and they have great templates that allows me to quick and effient Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

I would like to have more templates to choose from for different scenerios. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

Allow me and my team to be more efficient on your email marketing and giving the best chance to increase our client base Review collected by and hosted on G2.com.