Upland RO Innovation Pros and Cons

RO Innovation provides foundational reference management program capabilities and integrations to keep reference data in once place for ease of use. Review collected by and hosted on G2.com.

While the UI has improved, it has always been a hard tool to navigate as an admin to find what you're looking for - especially with reporting. Review collected by and hosted on G2.com.

Central source of truth, stakeholder reporting Review collected by and hosted on G2.com.

Some updates cannot be in house and need to be referred back to Upland Review collected by and hosted on G2.com.

I have been with Upland RO through the last five companies in my career. In cusotmer advocacy marketing, we always needed a robust platform to manage the carious programs. From references, asset sharing customer evidence, nominations and tracking activities - this is hands down the BEST! And I should know, I have implemented it five times, and always looks for a change to bring in the technology. THe company, and their teams are top- class. Review collected by and hosted on G2.com.

I don't dislike anything about Uploand RO. They have come along way since 2010, and have listened to their customers feedback in order to grow the platform. Keep listening, learning, and implementing new features. Review collected by and hosted on G2.com.

Their knowledge of running and updating a reference platform, and their ability to customize our reference platform to fit the needs of the organization Review collected by and hosted on G2.com.

The occassional small software glitches that show up in the platform, however, RO Customer Support has been very responsive to quickly resolve most issues Review collected by and hosted on G2.com.

It allows us to be the one central place to track all customer engagement as well as any customer collateral. Not only do we track acts of advocacy but other participations as well such as user group and executive meeting attendees. One clear picture in one place. Review collected by and hosted on G2.com.

When a change needs to be made to the database that is not a simple fix, it can smetimes fall into a bit of a black hole and takes a long time to be resolved. Review collected by and hosted on G2.com.

The team is excellent to work with. They are the experts and the folks working with RO who have worked with the tool for many years. Review collected by and hosted on G2.com.

They do not do a lot of marketing which is a shame as it would be good to hear from their customers about their experience with the product. Review collected by and hosted on G2.com.

Using RO Innovation allows you to track and manage a database of references in one location with a variety of features that help reference managers through all aspects of the reference lifecycle. Review collected by and hosted on G2.com.

The product can be hard to use in the beginning - especially if you inherit a reference program from previous users. The UX isn't as intuitive as I would like, which has made our adoption of RO Innovation more challenging for those nominating and seeking references. However I have seen consistent product improvements over the last year directly related to the user experience which has helped tremendously. Review collected by and hosted on G2.com.

It has a library of already approved content, which allows us to be able to use it for campaigns without the problem of unsuitable content. The rewards, offer and incentive management, I like because we can track in real time the engagement of loyal customers and advocates and thus be able to reward them for their reviews. The add-to-sale feature is also very useful, because it is allowing us to add the comments and reviews just when we need to add them to the sale, in order to successfully close the sale. It allows to incorporate to the sale, the reviews and positive comments, so that the potential customer can see it and have more confidence in their purchase. Allows real-time tracking of the participation of advocates, to effectively manage their rewards. The approved content library makes it easy to make content for campaigns with the right content for the business. Review collected by and hosted on G2.com.

I would like to see a payment system and integrations with payment software such as PayPal in its next update, to centralize everything related to the payment of rewards from the same software. The integration with the web page was an arduous task and we required external help to achieve it, since we could not contact the technical service. And the technical service could not be contacted neither in the case of the integration of the web page, nor in any other minor problem we had with the program. Review collected by and hosted on G2.com.

The micro-sites feature is fantastic in that it helps deliver (and track, thank goodness) advocacy resources sent to customers and gives a much more white-glove and catered approach than a simple email with links and attachments.

Perhaps the greatest benefit of Upland RO is simply the fact that it can store, manage, and automate the immense amount of files often associated with an advocacy program. Just having a fluid, up-to-date database of all reference resources was a massive time saver and solved many headaches. Review collected by and hosted on G2.com.

I think the sales reference request could use some work. Sure, it'd show how often advocates were used to dissuade sales from over burdening our advocates, but I would have preferred a bit more of a "gate keeper" experience. Yes, number of reference activities is a good number to go by, but we had several advocates willing and WANTING to be on more calls. We also had those who really only wanted to be contacted maybe once a quarter. It didn't seem as though Upland RO's limitations on this were enough. There were also instances where a reference, for whatever reason, shouldn't have been called upon, but the rep simply saw they hadn't been used and reached out. Again, I'd just like a little more control over that process. Review collected by and hosted on G2.com.

The solution can do it all, but back-end and external-facing. It's a great way to manage a database of references and all relevant information, including contact info, what they're willing to do and historical "usage." It's asset management is also fantastic, especially with it's ability to tag the content so it can be found later very quickly and easily. Your marketing and sales team will likely appreciate the external-facing capabilities, like the dedicated "landing pages" (Spotlight, I think it's called). The integration with SFDC is also very, very helpful. Review collected by and hosted on G2.com.

No dislikes, other than the speed of the platform could use a little improvement. Review collected by and hosted on G2.com.