Upfluence Pros and Cons

So easy to see results from this tool. We use this platfomr daily, and it has integrated with many of our other marketing tech stack (social media posting, ECOM, emailing, etc.). We are not experts in influencer marketing, but the customer support team made it easy to put it in place and implement - now we can truly see and track our influencer marketing efforts through sales. Review collected by and hosted on G2.com.

It has a little learning curve, but once everything is set up and in place, creating new campaigns is easy/ Review collected by and hosted on G2.com.

The UX was easy to use to invite influencers to a campaign Review collected by and hosted on G2.com.

- We had a 3 person team working full time to make this work plus we spent north of 3k a month on Upfluence fees. We sent out at a minimum 100 influencer outreaches to 4 different brands that we represented during this trial. We used attribution links and engaged with several influencers and had zero sales and no lift on our keywords. We reached out and went in circles with their support team and got messages back that their finance department was out for weeks. We were sold by the A team and delivered by the C team - we canceled after 6 months and deployed with done for you solution as this added zero dollars back to any of the clients we used this for in our agency. Review collected by and hosted on G2.com.

Upluence has very easy and adoptable user interface. The richness and accuracy of the data and the influencer search filter is deeply robust. The email integration offers a powerful AI tool that improves efficiencies and outcomes. I have used several industry leading sequencing software's, CRM's, and platforms and found Upluence to be as easy and user friendly as it gets. But what is most impressive outside of the data, integrations, and ChatGPT features is the customer service. In a world where I must constantly be on guard for sales tactics, upselling, and lack of response time, Upfluence is as authentic and engaged as it comes. Always willing to listen to suggestions, ideas and feedback as well as offering solutions to roadblocks and challenges in a timely, respectful manner. Review collected by and hosted on G2.com.

I had a very positive experience - and any feature idea or suggestion that I made, they were already on top of improving. So nothing here to dislike. All upside. Review collected by and hosted on G2.com.

Upfluence makes is really easy to manage my IM campaigns and even easier to scale the succesful ones. I enjoy having things all aligned in one place (outreach, communications, shipping information, commission tracking, results, contracts, payments, etc.).

We looked quite a bit at other platforms prior to deciding to switch to Upfluence and ultimately, Upfluence was way above the competiton in many aspects (easy integration, easy to implement and use daily, great customer service, up to date analytics, etc.) Review collected by and hosted on G2.com.

I would love to be able to use it easier on mobile or have a mobile app. Would make on-the-go campaign updates easier. Review collected by and hosted on G2.com.

this tool is really great for tracking the actual return on investment. It's super helpful in driving sales through affiliate links, and it makes managing campaigns a breeze, making sure our team is working at its best. It's user-friendly, too, and can be used by everyone in the organization, which really helps in breaking down those annoying silos. Plus, it's been awesome for discovering new influencers that we didn't even know existed and really aids in creating content that hits the mark with our audience. We use it everyday to keep on trakc of things. Its easy to use and it integrated easily with our other ecom tools Review collected by and hosted on G2.com.

it's got a few bugs now and then, like most tools, but the support team is usually on it super fast and gets them fixed Review collected by and hosted on G2.com.

"The software's campaign management tools are top-notch. From identifying suitable influencers to creating engaging content briefs, the platform streamlines the entire process. I particularly appreciate the collaboration features, which allow seamless communication and feedback exchange between our team and influencers. This level of transparency has fostered stronger relationships and resulted in more authentic and impactful campaigns.

The affiliate management capabilities of this software are equally impressive. The platform provides robust tracking and attribution features, enabling us to accurately measure the contribution of each affiliate to our revenue. The seamless integration with popular affiliate networks has made it effortless to onboard and manage affiliates, further expanding our reach and boosting sales." Review collected by and hosted on G2.com.

While the software offers a wide range of features, some advanced customization options are still in the works. More flexibility in tailoring the platform to our specific needs would be advantageous. Review collected by and hosted on G2.com.

This influencer marketing and affiliate software has transformed the way we promote and sell our products. It has become an invaluable tool for our product marketing team, enabling us to reach our target audience effectively and drive customer acquisition. The platform's advanced influencer discovery and collaboration features have made it seamless for us to identify and partner with influencers who align with our product values.

The software's comprehensive affiliate management capabilities have allowed us to tap into a vast network of affiliates, expanding our product's reach and sales across various online media. The tracking and attribution features provide us with accurate insights into each affiliate's contribution to our revenue, enabling us to optimize our commission structure and incentivize top performers. Review collected by and hosted on G2.com.

So far not much. The initial onboarding and integration process could be more seamless, particularly for product managers who are new to influencer marketing and affiliate management. Additional resources and training materials tailored for product managers would be beneficial. Review collected by and hosted on G2.com.

"This influencer marketing and affiliate software has been a game-changer for our brand. It has allowed us to amplify our reach and engage with our target audience on a whole new level. The platform's seamless integration with various social media channels and affiliate networks has made it effortless for us to identify and collaborate with the right influencers and affiliates.

The software's robust campaign management tools have streamlined our workflows and improved our overall efficiency. From content creation to performance tracking, everything is centralized in one user-friendly interface. The comprehensive analytics and reporting features provide valuable insights into campaign performance, influencer ROI, and revenue generated through affiliate partnerships.

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Nothing much. Some bugs sometimes with posts not showing up, but usually an easy fix. Review collected by and hosted on G2.com.

Our team has been using this software for several months now and it has been an excellent tool for managing our projects. The software is easy to use and has all the features we need to keep our projects on track. The customer support team has been very helpful whenever we've had questions or issues (shoutout to Paolo and his teammates I had on the chat). Review collected by and hosted on G2.com.

None - We are very happy to be using this software - especially compared to the other ones we tried. It really works well for us. Review collected by and hosted on G2.com.

As an experienced marketer in influencer marketing, I know it can be tedious and time consuming to manager influencer campaigns. With Upfluence, I can streamline my campaign, payments, affiliate links and so much more. It allows me to integrate easily with all my other tools and provides analytics and tracking so I can have clear results. They also on-boarded me into the tool and helped us run our first campaign. I definitely recommend - it is a game-changing tool. Review collected by and hosted on G2.com.

Wheb you first start, there are a lot of features and plug ins which can be overwhelming. Fortunately, the team on-boarded us which made it easier to manage and understand. Review collected by and hosted on G2.com.