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Triple Whale Reviews & Product Details

Bailey W.
BW
Account Manager | Digital Marketing Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

It provides a single source for tons of advanced ecommerce store insights that you simple cannot get from any other platform. I have not used anything quite like it. Google Analytics doesn't come close to providing as much valuable data that is actually actionable in most cases. Being able to integrate all ad platforms and the Shopify store data to get blended metrics across channels is incredible. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

While I mentioned it provides advanced metrics, they are just that, and some of them are so advanced it's a little daunting and a lot to chew on, for example the cohorts reporting and lifetime value calculations give a ton of data but not necessarily any insights for short term decision making. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Triple Whale gives me one single place to view advanced ecommerce metrics that you can't get from any other single platform. I can view blended metrics from Google Ads, Facebook Ads, and Pinterest ads for our clients to get a sense for how effective our marketing agency is for our client. The product analytics, product journey, and sales cycle reporting help us fine tune optimizations for ads to show the best products in ads to current and potential customers to maximize revenue and lifetime value. Review collected by and hosted on G2.com.

Triple Whale Overview

What is Triple Whale?

We help you get more accurate data, with all your channels integrated in one place, so you can make better, faster decisions for your ecommerce business. Triple Whale is the world’s first all-in-one ecommerce operating system. With powerful data aggregations, visualizations, and improved attribution tracking, Triple Whale gives ecommerce companies a clear, quick, and transparent view of the metrics that matter. We're talking metrics like Contribution Margin (broken down by product, campaign, however you want it), true AOV, returns, New Customer CPA and more. Customize however you need your metrics to calculate exactly what you need, and add it to a dashboard where you can monitor it in real-time. Share it across your team so you can finally have a single source of truth across the entire company from the media buyers to the CEO. Powered by seamless integrations with top applications and networks like Shopify, Klaviyo, and Facebook, Triple Whale delivers a holistic view of your business performance, summarizing all of your marketing data in one customizable dashboard. Triple Whale is also the only software solution to offer full-featured mobile apps for both iOS and Android, enabling customers to access real-time performance data from anywhere, at any time. Unlike other tools that rely on modeled data and guesswork for attribution, Triple Whale uses its proprietary first-party data to directly track customer purchase data down to the ad level and across different channels. In addition, Triple Whale offers unlimited users and store integrations, automated email and Slack reporting, Mean, Median, and Mode AOV data, LTV and Cohort Analysis, Product Journeys, and a suite of other powerful features dedicated to giving ecommerce companies more transparency into their data. With Triple Whale, marketers can finally: - Access real-time performance data on the go, from anywhere in the world - Spend less time wrangling data and more time using it to grow their businesses - Rest easy and spend confidently knowing that attribution is on point - Empower their teams with accurate, easy-to-use automated reporting

Triple Whale Details
Product Website
Languages Supported
English
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Product Description

Triple Whale centralizes the metrics from all the tools you use, right into your pocket. We simplify, inform & save you time!

How do you position yourself against your competitors?

Your marketing data is only helpful if it’s accurate. Unlike other tools that rely on modeled data and guesswork for attribution, Triple Whale uses our proprietary Triple Pixel to directly track first-party customer purchase data down to the ad level. By adding our unique server-side pixel to your ecommerce site, you’ll gain immediate clarity around where shoppers are coming from, what products they’re buying, and how you can better market to them in the future.


Seller Details
Company Website
Year Founded
2021
HQ Location
Columbus, US
Twitter
@triplewhale
17,171 Twitter followers
LinkedIn® Page
www.linkedin.com
178 employees on LinkedIn®
Description

Triple Whale is a data analytics platform designed specifically for e-commerce brands. It provides tools for tracking key performance metrics, managing customer insights, and optimizing marketing efforts. The platform integrates various data sources, offering a comprehensive view of business performance to help brands make informed decisions. With features like profit tracking, dashboard visualizations, and attribution modeling, Triple Whale aims to empower e-commerce businesses to maximize their growth potential. For more information, visit their website at [triplewhale.com](https://triplewhale.com/).


Brandon T.
BT
Overview Provided by:

Recent Triple Whale Reviews

Jorge H.
JH
Jorge H.Small-Business (50 or fewer emp.)
5.0 out of 5
"Simple Shopify Integration with just a few clicks"
Clear overview of business metrics. Easy to integrate with Shopify and Advertising platforms. Ideal of daily use to monitor, track and report. I...
Dre A.
DA
Dre A.Small-Business (50 or fewer emp.)
5.0 out of 5
"Its insightful and allows users to view all data from one place."
Its easy to navigate and shows data for each advertising platform
RS
Ryan S.Small-Business (50 or fewer emp.)
4.5 out of 5
"Accurate Data"
What I love most about Triple Whale is that it's more accurate than facebook or google when it comes to tracking revenue based on ads.
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Triple Whale Media

Triple Whale Demo - Summary
Integrate all your platforms into one easy-to-use dashboard for all your metrics and business performance in one place.
Triple Whale Demo - Pixel Page
Analyze Cross-Channel performance utilizing all attribution models including Triple Attribution utilizing the Triple Pixel and Total Impact that also includes Zero Party Data from Post Purchase Surveys
Triple Whale Demo - Creative Cockpit
Improve your creative performance with comprehensive reporting across Facebook, TikTok and YouTube. Find top performing trends and scale your creatives efficiently.
Triple Whale Demo - Insights
Stop guessing who your customers are and what they want. Powered by Triple Pixel, Retention reports help brands make better business decisions and drive profitability at scale.
Play Triple Whale Video
Play Triple Whale Video

Official Interactive Demo

Triple Whale demo available

Try an interactive demo created by the software seller (right here on G2).

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472 out of 473 Total Reviews for Triple Whale

4.6 out of 5
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472 out of 473 Total Reviews for Triple Whale
4.6 out of 5
472 out of 473 Total Reviews for Triple Whale
4.6 out of 5

Triple Whale Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Triple WhaleQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Jorge H.
JH
COO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Triple Whale?

Clear overview of business metrics.

Easy to integrate with Shopify and Advertising platforms.

Ideal of daily use to monitor, track and report.

Implementation was well conducted by Customer Support. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Although Amazon Sales can be integrated with Triple Whale, there are many functionalities that do not take this sales channel in consideration making it hard to consolidate information.

Examples:

- Detailed sales information (product level)

- Sales velocity and stock demand calculations Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

It is allowing us to have trustworthy attribution with our Advertising platforms Review collected by and hosted on G2.com.

Sudhir G.
SG
Agency Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

The best is the additional data, such as NCPA NCROAS and daily sales with different attributions.

ALso the latest molby is good. still learning

We dont have to manually get the reports from shopify and them match because of triple whale Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Untill now in terms of ecommerce there is no issue

Just sometime the data range features is kind of difficult Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

previously I had to manually get the data from shopify and then match the report

but now the summary dashboard and also the ads data with allot of attribution model works great for me Review collected by and hosted on G2.com.

RS
Creative Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

What I love most about Triple Whale is that it's more accurate than facebook or google when it comes to tracking revenue based on ads. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

I would love it if the information was real time and not just the previous day on. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Helps to see what products are selling the best and gives you a pretty accurate date on when that product will sell out. I like that the ad revenue data is more accurate so ad agencies can't attribute sales they didn't help to produce. Review collected by and hosted on G2.com.

Veronica N.
VN
Media Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

We started using Triple Whale over a year ago and it has been a game changer with analyzing how platforms are performing. I live in the platform all day. It allows us to watch campaigns better and make better decisions for the media that we're running. Everyone that we work/talk with at TW has been great and very knowlegable. 100% recommend to anyone and everyone. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

They make some updates to the dashboard that are frustrating when you're used to looking at it from one way. We'd like to integrate with some additonal media partners we work with and that has been very challenging over the last year+. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Allowing us to better analyze paid media that is running and make smarter optimiztions througout the funnel. Review collected by and hosted on G2.com.

Eric L.
EL
CEO &amp; Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

As a DTC and Ecommerce Marketing Agency, Hunter Digital is 100% focused on growing our client's online sales and optimizing their Media Spend. Thanks to TripleWhale we have clarity into the metrics and can feel confident that the data is accurate. The reporting and usability of TripleWhale is second to none and the support is outstanding. Their team continues to innovate and their new AI tool, Moby, is changing how we analyze data. We love being a TripleWhale partner and Enterprise User. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

There's not much to dislike and when there is their support team is always there to help fix the problem. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Marketing attribution, reporting, and AI-driven data analysis. Review collected by and hosted on G2.com.

Jason C.
JC
Senior Director of eCommerce
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

Now that the AI assistant is getting better, it's making Triple Whale a tool that anyone on the team can use. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Amazon data does not store in their platform, so you're always at the API limit for lookback, which isn't much. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

TW allows us to avoid the limitations of platform attribution. Review collected by and hosted on G2.com.

Scott K.
SK
VP of Growth
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

I like the different attribution options and the ability to connect all my paid media channels Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

There is a lot of data to aggregate and it can sometime go a little slo but they are improving that Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Attribtuion. We like to level the palying field across all our paid media channels Review collected by and hosted on G2.com.

Hamza M.
HM
Media buyer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Triple Whale?

By far the most useful tool helping us with our media buying strategy. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Improvements in reporting needed, selection of time periods. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Media buying Review collected by and hosted on G2.com.

Brent R.
BR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Triple Whale?

Nothing. During the use of service I though the price for UTM tracking was to much. Post use of service my expereince feels like i've been full blown scammed. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Previously used this software, its simply utm tracking so overpriced for what it is. We canceled in march of this year to switch over to madgicx. We made the cancelation on there site and thought all was well. We recently realized they're still billing us so contacted them with no resolution provided other than a "we will escalate" statement that I'm sure will go in their favor. Went back through the cancelation process the second time before this conversation. No email confirmation or anything proving I did cancel which is super convenient for them with disputes. An hour later I go back to look and it shows as STILL SUBSCRIBED! All my billing info still there ready to bill me again December 1st. My advice is unless you like overpaying for UTM tracking and you plan to use this service for the rest of your life (because its impossible to cancel) then don't do it. Other reviews are floating around complaining of the exact same thing. Not sure what it is about ECOM related software companies but this seems to be a common issue with them billing post cancelation and then conveniently having no record of your cancelation once you reach back out. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Not much for me. Google anylitics with UTM's in your ad links does the same thing. Review collected by and hosted on G2.com.

Sobia K.
SK
Social Media Manager / Digital Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Triple Whale?

Centralized Idea, dashboard can be customized, all in one Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Sometimes it gets extremley difficult to reach the righ pod of the metrics Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

It turns fragmented marketing data into a single dashboard. Data analysis is simplified, you can optimize ad spend, and automate reporting. It works wonders for improving efficiency, insights, and decision-making Review collected by and hosted on G2.com.