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Traction Complete Reviews & Product Details

Verified User in Health, Wellness and Fitness
AH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Traction Complete?

The biggest piece for the YMCA is that Traction Complete understands the data model for the managed package that we use in Salesforce. This has been a big help in controlling our duplicates. Shauna has been a phenomenal guide in our implementation and also in the continued use of the product. She has provided very detailed and professional customer service since the start of our engagement. The software is very easy to use and provides multiple layers of support. We were able to customize the jobs to easily integrate into our daily support to our end users. Review collected by and hosted on G2.com.

What do you dislike about Traction Complete?

The only big downside I see about the software is that it needs to be run by an administrator. Now, this isn't any different than most de-duping software, but it would be nice if they had an option to allow this to be run by a non-administrator. This is more of a limitation set by Salesforce, but I imagine many companies would love for this to be run by Jr. Admins or Datamanagers. Review collected by and hosted on G2.com.

What problems is Traction Complete solving and how is that benefiting you?

We use Traction Complete to manage our duplicates Account and Contact records. Review collected by and hosted on G2.com.

Traction Complete Overview

What is Traction Complete?

Traction Complete's RevOps Data Management Suite for Salesforce helps revenue operations teams cleanse, connect, and orchestrate data. Since 2019, we've been on a mission to automate complex data tasks in Salesforce, empowering organizations like Asana, Zoom, and YMCA to save time and scale faster. Say hello and learn more at www.tractioncomplete.com. COMPLETE LEADS Speed up, sell more, and keep your revenue teams in sync with the most flexible matching and routing solution built for Salesforce. COMPLETE HIERARCHIES Maximize revenue across your largest customers with the only automated account hierarchy solution for Salesforce. COMPLETE CLEAN Detect and remove duplicates with our data cleansing tool for Salesforce so you can focus on growing revenue with clean, connected data. COMPLETE INFLUENCE Close more deals by helping your sellers visualize organizational structures and identify the stakeholders with influence over their deals.

Traction Complete Details
Product Website
Languages Supported
English
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Product Description

Our customers trust Traction Complete to transform their go-to-market in Salesforce through effortless account hierarchies and the most robust automatic lead to account matching and lead routing on the market. Connect account hierarchies, match and route any record, and accelerate your revenue.

How do you position yourself against your competitors?

PURPOSE-BUILT FOR SALESFORCE
Our solutions are engineered from 14+ years of consulting experience understanding the unique data challenges of Salesforce users.

AWARD-WINNING CUSTOMER SUCCESS
You'll partner with a dedicated Salesforce-certified Customer Success Manager to get you up, running, and trained and an Account Manager to ensure you're getting the most out of your purchase year-round.

DESIGNED FOR ENTERPRISE SECURITY
Our solutions are AppExchange certified and 100% native to Salesforce which means your data will never leave your environment.


Seller Details
Company Website
Year Founded
2019
HQ Location
Vancouver, British Columbia
LinkedIn® Page
www.linkedin.com
69 employees on LinkedIn®
Description

Traction Complete is a software vendor that specializes in providing solutions for managing and optimizing revenue operations. Their platform focuses on enhancing data accuracy and improving the efficiency of sales processes by integrating with various customer relationship management (CRM) systems. Traction Complete aims to empower businesses with tools that streamline lead management, reporting, and analytics, ultimately driving growth and facilitating better decision-making. For more information, visit their website at https://tractioncomplete.com/.


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Recent Traction Complete Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Great experience and extremely helpful"
Our dedicated resource Zachary is extremely helpful, knowledgable, focused when it comes to our implementation. He's quick to answer any question w...
JC
Joyce C.Enterprise (> 1000 emp.)
5.0 out of 5
"Traction Complete Makes De-Duplicating Our YMCA Database Easy"
We just went through January Membership Campaign, are in the middle of Annual Support Campaign, and have started our Summer Camp Sign-Up Days, lots...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Collaborative Company"
How collaborative their team is and how willing they are to listen to their customers to adjust the product to fit their needs. They are highly com...
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Traction Complete Media

Traction Complete Demo - Matching in Complete Leads
COMPLETE LEADS: Help sales reps reduce search time and duplicate data entry by viewing all associated Leads, Contacts, Accounts, Opps, and custom objects in one spot.
Traction Complete Demo - Rep Response Timer in Complete Leads
COMPLETE LEADS: Encourage urgency and keep reps accountable by adding a real-time countdown on the Lead page layout.
Traction Complete Demo - Routing in Complete Leads
COMPLETE LEADS: Make changes to automation flows in minutes without waiting weeks on administrators, developers or IT.
Traction Complete Demo - 360 Hierarchy View in Complete Hierarchies
COMPLETE HIERARCHIES: Unlock a 360-degree view of a family tree by overlaying related data such as account ownership, contacts, opportunities, and custom objects across a hierarchy.
Traction Complete Demo - Whitespace View in Complete Hierarchies
COMPLETE HIERARCHIES: Access entire company family trees, including accounts that aren't in Salesforce, to uncover new opportunities.
Traction Complete Demo - Mass Deduplication in Complete Clean
COMPLETE CLEAN: Detect and remove duplicates without code
Play Traction Complete Video
Play Traction Complete Video
Play Traction Complete Video
Play Traction Complete Video
Play Traction Complete Video

Official Interactive Demo

Traction Complete demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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140 out of 141 Total Reviews for Traction Complete

4.7 out of 5
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Traction Complete Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Traction CompleteQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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JC
Operational Software Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Traction Complete?

We just went through January Membership Campaign, are in the middle of Annual Support Campaign, and have started our Summer Camp Sign-Up Days, lots of opportunities for duplicates to be created! I'm running Traction Complete everyday to keep our database de-duplicated and insure our members and participants have the best experience possible. Duplicate records can prevent our members from being able to access their online accounts, we've had zero complaints about this issue, because we are using Traction Complete! We have recently added Leads processing with Traction Complete and have it set to automatically merge Contacts added through Leads, it is working seamlessly. Our Account Manager had it set up in just a couple of days. Traction Complete listens to our needs and creates solutions that just work. Customer Support is amazing, they reach out to us with new features and updates. I enjoy working with the team at Traction Complete, they make having clean data almost effortless! Review collected by and hosted on G2.com.

What do you dislike about Traction Complete?

There are no downsides. The team listens and builds solutions that work for us. Review collected by and hosted on G2.com.

What problems is Traction Complete solving and how is that benefiting you?

Traction Complete allows us to identify and merge duplicate records added through online account creation by our members and data integration with our fundraising software. Without the use of Traction Complete our member and participant account information would be in multiple accounts and they would have difficulty registering for programs which would cause stress on them and on our staff of trying to resolve these issues. Traction Complete does in a couple of hours what would take me 40+ hours to do. Review collected by and hosted on G2.com.

Jack D.
JD
Marketing Operations Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Traction Complete?

I like best how easy Traction Complete is to use; it's so intuitive with its workflows and so long as you have the data you can achieve whatever goals you need to. It's something we've been able to expand the use-cases for as we develop our business through speaking to our (incredibly helpful) customer success manager to talk over possibilities and workflows, easily integrating multiple features for different objects and have them work seamlessly together.

The biggest upside that helps with all this is how easy it is to implement. There are short and succint guides for any setup and working with the flows is as simple as clicking create, setting things up, and choosing "Activate" or "Schedule" to get things running, allowing us to flexibly run these processes at whatever intervals we want, be it whenever certain criteria is met, or on an hourly/daily/weekly basis. Review collected by and hosted on G2.com.

What do you dislike about Traction Complete?

There isn't much to dislike about Traction Complete, mainly superficial quality of life aspects (such as flow criteria steps removing entered values when you change the selected field even if the same value is available in the newly selected field).

The only downside is that, as it is integrate with Salesforce, it is restricted by Salesforce limits when running any processes that involve queries etc., so if you are processing a large amount of data at a time there may be issues, however this is understandably an issue that any tool will face and can easily be circumvented by running processes in batches, which takes a little more time but ensures everything works correctly. Review collected by and hosted on G2.com.

What problems is Traction Complete solving and how is that benefiting you?

Traction Complete is helping us solve an issue with our lead capture. We use Marketing Cloud Account Engagement and a third-party tool to capture leads from events so if a customer with an existing contact record in Salesforce enters the system, the new data will be merged with the contact record and the record owner will not be notified, reducing visibility if these customers want different products or need to speak to someone in different areas of the business. Traction Complete allows us to create duplicate leads from these contact records and use specific criteria to assign them dynamically to the most appropriate salesperson, whether it be someone different to the original owner of the contact or not.

It also allows us to track and manage lead duplicates (when a lead already exists and another comes into the system), allowing us to flag/merge them as necessary and keep on top of our data quality by not having superfluous data.

We are also using Traction Complete to manage opportunity classifications within Salesforce, through detailed flows spanning multiple objects to analyse all opportunities and products that exist on an account record to determine whether products sold on new opportunities should be classified as new, cross-sell, or upsell. This is a great benefit as it keeps our opportunity data clean for reporting purposes particularly when we are focusing on a certain type of business, in addition to keeping our commissions correct as they vary with each type.

We have recently signed for Traction Complete Clean as well, which after a successful PoC we shall we using to merge duplicate accounts, increasing our data quality and improving our account hygiene. Review collected by and hosted on G2.com.

Response from Marketing Team of Traction Complete

Thank you for such a detailed and thoughtful review! We’re thrilled that Traction Complete has been intuitive and flexible for automating your workflows and expanding your use cases. It’s great to hear our guides and CSM support have made implementation seamless for you.

We appreciate your feedback about quality-of-life improvements and Salesforce limits—your suggestions are valuable, and we’ll keep them in mind as we continue to enhance the product.

We're thrilled to see you're getting great value from our tools, and we’re excited to continue supporting your success!

DQ
Director Marketing Operations
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Traction Complete?

Traction Complete has revolutionized our lead routing process with its advanced capabilities, including round-robin assignment, dynamic routing based on territories, and seamless integration with Salesforce. The platform's customization options allowed us to tailor the routing logic to our unique business needs. What truly stands out is the impeccable support and expertise provided by the CSM team during the early stages of implementation. Their in-depth knowledge and practical advice ensured a smooth rollout and maximized the platform’s potential from day one. Review collected by and hosted on G2.com.

What do you dislike about Traction Complete?

The initial implementation phase required a deep dive into configuration, which could feel daunting at times. However, this was offset by the incredible support from the CSM team, who guided us every step of the way. It would be great to see more out-of-the-box templates for common routing setups to speed up the onboarding process for new users. Review collected by and hosted on G2.com.

What problems is Traction Complete solving and how is that benefiting you?

Traction Complete has addressed our need for a more sophisticated and accurate lead routing system. Before implementation, we faced delays and inefficiencies caused by manual lead assignments and limited routing logic. Review collected by and hosted on G2.com.

Response from Marketing Team of Traction Complete

Thank you for your review! We’re glad Traction Complete has improved your lead routing and that the customization and Salesforce integration meet your needs. Great to hear our CSM team made the implementation process smooth for you.

Steven S.
SS
Salesforce Administrator
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Traction Complete?

My favorite part of Traction Complete is the Assignment flows for the different objects. They are very easy to setup and either schedule or use triggers to run. Review collected by and hosted on G2.com.

What do you dislike about Traction Complete?

My least favorite thing about Traction Complete is not being able to see the Query you used to schedule a job once it has been scheduled. There is no way to alter this entry query once it is setup. You have to delete the job and reschedule with the updated query. Review collected by and hosted on G2.com.

What problems is Traction Complete solving and how is that benefiting you?

Traction Complete is helping us round robin Leads, Contacts, and Accounts to their respective Sales owners. This replaces complex Apex code and makes it much more expandable in the future. Review collected by and hosted on G2.com.

Response from Marketing Team of Traction Complete

We're glad to hear that you find the Assignment flows easy to set up and use in Traction Complete. We appreciate your feedback about the inability to alter the scheduled job query and will share this with our development team.

Jake R.
JR
CRM & Analytics Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Traction Complete?

The best thing about using Traction Complete is the support that they provide to us as a customer. We have a dedicated Customer Success Manager who is always there for us to provide answers and technical guidance. I love that I don't have to become an expert in the platform to be able to use it. Review collected by and hosted on G2.com.

What do you dislike about Traction Complete?

The platfom can be a little tricky to navigate around in, however, I know they are aware of this and are planning on making improvements in the UX. Review collected by and hosted on G2.com.

What problems is Traction Complete solving and how is that benefiting you?

We use Traction Complete to manage duplicate Leads that come into Salesforce. Traction Complete will automatically recognize these duplicates, merge or convert the Lead into the existing record, and notify the Lead owner. If the Lead is not a duplicate, Traction Complete will assign the Lead in a criteria-based round robin fashion. We also use their Complete Clean tool that helps us actively manage our existing duplicate records in Salesforce. Review collected by and hosted on G2.com.

Response from Marketing Team of Traction Complete

Thank you for your thoughtful review! We’re glad to hear our Customer Success team has been helpful and that you feel supported. We appreciate your feedback on the navigation and are actively working on UX improvements. It’s great to know Traction Complete is making a difference in managing duplicates and streamlining your lead assignments. Thank you for sharing.

Frank R.
FR
Salesforce Platform Owner
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Traction Complete?

The team at Traction Complete has been so great to work with from implementation a few years back to the present day. We came to them with a long list of requirements for our record routing and ownership tooling needs and they were able to help us achieve success from day one. Our product requests have always been reviewed and understood by the team, and in most cases, they were able to implement them into their product quickly or give us insight into their product roadmap. They're great at communication for both support and business review, and I really appreciate the dependable nature of our account team in a world where vendors change AEs and CSMs quarterly. They've also been great at pitching additional products where they see a good fit for our company and are quick to identify product areas that are already included in our current contract. Overall, one of my favorite vendors to work with and a great product as well. Review collected by and hosted on G2.com.

What do you dislike about Traction Complete?

There's certainly a learning curve that comes with any product that can do so much in Salesforce, but the customer support and documentation is always there to help. Review collected by and hosted on G2.com.

What problems is Traction Complete solving and how is that benefiting you?

We initially chose Traction Complete to handle Lead routing, but found use cases for expanding its routing capabilities for other objects like Accounts, Contacts, and some of our Partner Experience Cloud custom objects. As part of Lead routing, we 've also been able to leverage their Lead-to-Account matching based on public enrichment data and our internal data and have also explored their Account Data Management features. Review collected by and hosted on G2.com.

Response from Marketing Team of Traction Complete

We're thrilled to hear that you've had such a positive experience with our team! Providing exceptional support and clear communication support and communication is at the heart of what we do, and we're glad to hear that it has made a difference for your company. We appreciate your feedback and look forward to continuing to support your needs.

Jess T.
JT
Associates Sales Operations Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Traction Complete?

Traction Complete has been an absolute game-changer for our sales operations. Their tools, especially for lead routing, have saved me an incredible amount of time and eliminated the frustration of manually assigning leads. The automation ensures that leads are routed accurately and efficiently to the right sales reps, which has significantly improved response times and productivity across the team. Our match rate has increased exponetionally, along with our follow-up time, ensuring speed to lead is a top priority.

It's a huge plus that Traciton integrates so easily with Salesforce. Even in our complex environment, Traciton runs in the background to streamline processes and prevent errors. Review collected by and hosted on G2.com.

What do you dislike about Traction Complete?

The history logs can be a bit messy and the interface there does not allow for a very clean search. Review collected by and hosted on G2.com.

What problems is Traction Complete solving and how is that benefiting you?

Lead-to-account matching has increased; speed to lead has increased and we are easily able to track that data with timers. Review collected by and hosted on G2.com.

Response from Marketing Team of Traction Complete

Thank you for sharing your positive experience! We're glad to hear that our tools have saved you time and improved lead routing accuracy. We understand your concerns about the history logs and interface, and we'll take that into account as we continue to enhance our platform for a better user experience.

GM
Director, Global Revenue Operations
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Traction Complete?

The Traction Complete solution allows our limited resources within Revenue Operations to better support our organization in several critical areas including acount hierarchies, territory management, lead routing and overall data governance. Review collected by and hosted on G2.com.

What do you dislike about Traction Complete?

So far we have experienced zero negatives with the tool and the resources they have provided for our implementation and ongoing support. Review collected by and hosted on G2.com.

What problems is Traction Complete solving and how is that benefiting you?

Traction is supporting us in three key areas:

1. Account Hierarchies and Territory Management - All accounts within our system utilize traction to ensure they are assigned to the right regions and account owners upon creation, therefore reducing our manual mapping efforts to virtually zero. Additionally, our GTM leadership has real-time access to account hierarchies and can determine if they want to follow the standard account hierarchies provided via our integration, or create custom hierarchies based on how our organization wants to support each account within the hierarchy.

2. Lead Assingments and Routing - All leads entering our system are mapped to the appropriate accounts and account owners, therefore reducing the time and effort involved in reviewing and routing sales leads where they need to go. We can now route all leads to the right people and the right place at the right time.

3. Data Governance - To ensure we maintain appropriate Salesforce hygiene, we utilize Complete Clean to proactively identify and merge duplicate records in our system. With a small team responsible for thousands of records flowing through our CRM, the tool provides a sense of confidence we are looking at the data in the right way, as well as structuring our clean-up logic to ensure the proper action if and when we have data issues. This allows the team to focus on other critical tasks vs. spend all of their time monitoring the data manually. Review collected by and hosted on G2.com.

Response from Marketing Team of Traction Complete

Thank you for sharing your experience with Traction Complete. We are pleased to hear that the tool has effectively supported your organization in reducing manual mapping efforts, streamlining lead assignments and routing, and maintaining data hygiene. We're also delighted you’ve had a positive experience with our tool and support team. We appreciate your positive feedback and are committed to providing ongoing support.

Patrick P.
PP
GTM Operations Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Traction Complete?

I’ve been thoroughly impressed by Traction Complete’s RevOps Data Management Suite for Salesforce. This powerful suite transforms the way revenue operations teams manage and optimize data. The tools are intuitive and highly effective at keeping data clean, connected, and incredibly easy to work with, leading to substantial productivity gains.

Complete leads is a game-changer when it comes to lead matching and routing in Salesforce, ensuring teams stay in sync and close deals faster. Meanwhile, hierarchies offers unmatched capabilities for maximizing revenue from large customers with automated account hierarchy management. It’s a solution we never knew we needed but now can’t live without.

Overall, Traction Complete provides innovative, user-friendly tools that have saved us time, improved our efficiency, and empowered our teams to scale quickly. Highly recommended for anyone using Salesforce who wants to boost their revenue operations performance! Review collected by and hosted on G2.com.

What do you dislike about Traction Complete?

The user interface can occasionally be challenging for first-time users, particularly when it comes to features like scrolling to zoom in and out. However, aside from these minor usability aspects, I have no other complaints. Review collected by and hosted on G2.com.

What problems is Traction Complete solving and how is that benefiting you?

Cleaning up the mess of spider webs that was Lean Data routing. Simplifying our lead to account matching, giving insights into our account hierarchies. Empowering our sales team members to find the with space in their accounts. Review collected by and hosted on G2.com.

Response from Marketing Team of Traction Complete

Thank you for sharing your positive experience with our knowledgeable team and our powerful hierarchies feature. We understand the importance of having more knowledge articles and use cases available for self-service, and we are actively working on expanding our resources to better support our customers.

MG
Salesforce Administrator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Traction Complete?

Brilliant support provided by Zach in getting us setup. Ease of troubleshooting, the visuailise logs component makes it much easier to see the exact path a record has travelled through the flow. Review collected by and hosted on G2.com.

What do you dislike about Traction Complete?

I'd love it if it could work better with Sales Engagement, specifically if it could remove cadence trackers prior to a merge as they prevent records from merging. I've built a record triggered flow thats triggered by a field update by our traction flow that handles the cadence tracker removals, but it would be great if that was a standard part of Traction. Review collected by and hosted on G2.com.

What problems is Traction Complete solving and how is that benefiting you?

we previously had lots of different record matching flows in Ringlead, Traction has combined these into one flow per object making the whole process much more managable and allowing us to focus our attention of optimising our matching processes. Review collected by and hosted on G2.com.