The insights! You can use them & they make sense. I love benchmarking ourselves against the competition and using the data to inform our strategy. Plus, it's cost-effective compared to traditional research methods - and better! I think Tracksuit is a winner, plus I love the team. Review collected by and hosted on G2.com.
I just noticed that the statements tab has been updated. It's excellent! I'd love it if AI could scan user feedback and suggest areas for improvement, like, "Hey, Signature looks like you could be better here," and then provide specific recommendations. But that's me having to think about something! Also, can you add a campaign date anywhere in your dashboard? Review collected by and hosted on G2.com.
50 out of 51 Total Reviews for Tracksuit
Overall Review Sentiment for Tracksuit
Log in to view review sentiment.
The Tracksuit platform is user intuitive and so easy to navigate. The Tracksuit team are responsive, lovely to work with and explain their platform in a simple to understand way.
The team have done a great job of anticipating what marketers want to see and how to drill down into brand tracking results to gain a greater understanding of our position in market.
The data filtering and export functionality makes using the dashboard seamless Review collected by and hosted on G2.com.
The platform scratches the surface of what could possibly be tracked and understood. Looking forward to see what new features are rolled out in the coming months Review collected by and hosted on G2.com.
It's beautiful, easy to use, consistant data that shines a light on information we would otherwise be in the dark about. It's a great way to introduce brand measurement to a business and communicate brand health over time. Review collected by and hosted on G2.com.
Data always needs to be taken with a grain of salt - there's a lot of variables that contribute to the numbers being a bit rougue, so it needs to be consumed as a snaphot of the story not the end-all-and-be-all of brand health. That said, it's still better than no data at all and still provides a consistant understanding of where your brand is at - it just needs to have a healthy amount of context applied to it. Review collected by and hosted on G2.com.
Within just a few months of using Tracksuit we were able to gain invaluable insights about our position in the market, our audience, and our key competitors. Since then we've used it to messure the ongoing effectiveness of our campaigns, which in turn has helped inform our broader marketing strategy and how we go to market across Australia. The platform is incredibly intuitive and the team at Tracksuit are beyond amazing - they're always available to provide helpful tips, insights, and early access to new features. They're also genuinely lovely people who we consider to be true partners of our business. I would definitely recommend Tracksuit to any marketer who's looking to get thorough insights on the strength of their brand. Review collected by and hosted on G2.com.
Any features or tools that Tracksuit doesn't currently provide are usually a very short term pain as the platform is constantly improving. Review collected by and hosted on G2.com.
Always on brand tracking that allows SMEs or those with limited budgets to be able to access all important brand tracking metrics. As a smaller FMCG company we always found gaining insights into our brand metrics was out of reach due to budget constraints, until we found Tracksuit. Now we have a wealth of data to drive insights on our brand which includes being able to track our brand statements. Clear easy to use dashboards, integrating AI to assist with deriving insights from the data. Tracksuit is a real game changer in brand metric space. Review collected by and hosted on G2.com.
Have not found anything yet. There is nothing we have discovered that we have not found useful. Review collected by and hosted on G2.com.
It's intuitive to use and share, I was self sufficient from day one, no need for extensive training. There are no limits to the number of users on our account. The new AI functions are fairly accurate at auto-generating some topline insights and analysis which is a total time saver. The account team is so responsive and always available. I can go on at any time and see live data. The CSV reports can be downloaded to integrate into my monthly reporting Review collected by and hosted on G2.com.
The number of brands tracked is limited by my budget although additional brands are reasonably priced. Review collected by and hosted on G2.com.
Tracksuit has done an amazing job in increasing the accessibility of brand tracking, which historically costs over $100K and is simply unaffordable to smaller brands. The platform is intuitive, beautifully designed and I appreciate the constant efforts to improve the product. The customer/client service is also second to none (shoutout to Natasha!). Review collected by and hosted on G2.com.
The monthly sample size makes it difficult for smaller brands to establish significance. It would be great if there was an option to increase the sample size for an additional cost. Review collected by and hosted on G2.com.
Tracksuit is affordable, robust and the platform is particular easy to use (the beautiful design helps). We really enjoy being able to gauge our brand growth in almost real time as well as the broader category insights it offers. It's been invaluable for us while on a growth spurt as a brand to be able to measure the impact of certain activities and investment. The reports are also easy to pull from the platform and really helpful for internal reporting. On another note - the tracksuit team are a bunch of legends and go above and beyond in onboarding and promoting new feature adoption. Review collected by and hosted on G2.com.
I don't have any specific critique to share because the platform 'is what it says on the tin'. Obviously the dream state would be to be able to survey audiences based on brand-specific questions of our choosing, but that's not the role of this platform and was never meant to be, and would cost about 20 times more if it were! Review collected by and hosted on G2.com.
Having the ability to track key brand health metrics at almost a 'real time' level has been fantastic. Monthly tracking not only means I have up to date data when requested, but also allows me to accurately compare with prior periods and how it links up with monthly in market depletions performance.
Most notably, Tracksuit played an integral role in our recent 2024 brand planning as a way of illustrating to our global heads the key metrics we want to keep winning in, why and how we will achieve it. Review collected by and hosted on G2.com.
Originally, my minimal gripe was not having colour coded graphs to easily show our performance vs competitors. This was quickly resolved by the Tracksuit team and means the graphs we have access to show each competitor brand and us clearly and concisely. Review collected by and hosted on G2.com.
Price, Methodology, Team and Interactive Dashboard. Review collected by and hosted on G2.com.
I just want them to be global already! Which would enable to track other countries we operate in. Review collected by and hosted on G2.com.
Tracksuit is a super easy to use brand tracking platform that has literally changed the game for branding tracking by offering a cost-effective alternative to commissioned quantitative brand research and tracking. Tracksuit has the potential to save businesses tens of thousands of dollars a year in agency and consulting fees, and covers off all of the basic questions that any brand manager will ask of their brand. Review collected by and hosted on G2.com.
Nothing I can think of. Tracksuit has been a great platform. Review collected by and hosted on G2.com.
