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Tracklution Reviews & Product Details

Tracklution Overview

What is Tracklution?

We're a bunch of advertising and analytics nerds who were totally over the headache of setting up server-side tracking manually for every single project. When third-party cookies and client-side tracking started losing their mojo, we figured there had to be a better way to solve this. So, we rolled up our sleeves and built something that nails accuracy but is dead simple to configure and use. It didn't take long for us to realise we weren’t the only ones banging our heads against the wall. Turns out, tons of companies were struggling with the same thing: How to track ads efficiently with the simplicity of pixel tracking but the accuracy of server-side tracking (without spending fortunes or losing nerves into building one). And that’s how Tracklution was born! Tracklution is a slick, effective tracking tool that works for businesses across all sorts of industries. We built it originally for our own needs, by marketers for marketers, thinking about every feature from a performance marketer's angle. We wanted to ditch the hassle for everyone else too, making server-side tracking a breeze. And yeah, we're naturally using Tracklution ourselves every day because it’s that good (and we never want to lose the grip of needs and pain points of performance marketers!). This makes Tracklution ideal for digital marketers, advertising agencies, and businesses seeking efficient and cost-effective solutions to enhance their digital advertising performance with server-level tracking for advertising platforms in just five minutes. It allows businesses to connect platforms like Google and Meta quickly, eliminating the need for months of channel-specific coding and saving thousands of euros.

Tracklution Details
Languages Supported
English, Finnish
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Product Description

Simple yet powerful tracking tool for digital advertising. Tracklution enables Server-Side Tracking, First-Party Cookies and Conversion APIs for any website with easy installation.


Seller Details

Anni S.
AS
Overview Provided by:

Recent Tracklution Reviews

Kaisa T.
KT
Kaisa T.Small-Business (50 or fewer emp.)
5.0 out of 5
"Accurate and easy even for DIY implementation"
You don't have to be an engineer. It takes 5 minutes and it's PRETTY!
Heiman S.
HS
Heiman S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Server-side tracking made easy"
Tracklution is super easy to setup and runs on auto-pilot after that. You can add channels (Meta, TikTok, Google...) as per your need in less than ...
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Tracklution Media

Tracklution Demo - Dashboard
Dashboard view shows how much traffic you have on your website, from which sources it comes from and to which ad & analytics platforms your data is delivered to.
Tracklution Demo - Product snapshots
Overall look
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Have you used Tracklution before?
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2 Tracklution Reviews

5.0 out of 5
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2 Tracklution Reviews
5.0 out of 5
2 Tracklution Reviews
5.0 out of 5
G2 reviews are authentic and verified.
Heiman S.
HS
Growth Officer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Tracklution?

Tracklution is super easy to setup and runs on auto-pilot after that. You can add channels (Meta, TikTok, Google...) as per your need in less than 5 minutes. The volume and quality of our data to ad platforms has improved significantly and this has resulted in better performance for our campaigns. If you don't have server-side tracking setup yet then I highly recommend giving Tracklution a shot! The customer support has been also outstanding. Responsive and resolving any issues that arise swiftly. Review collected by and hosted on G2.com.

What do you dislike about Tracklution?

Can't think of anything that I would dislike about Tracklution. It does exactly what they promise. Review collected by and hosted on G2.com.

What problems is Tracklution solving and how is that benefiting you?

Before using Tracklution we didn't have a robust server-side tracking setup. This meant lost signals and lower quality data to ad platforms. We invest heavily in Meta so getting higher volume and quality of data to the ad platform is crucial for campaigns performance. With Tracklution we tackled this issue without having to put in any dev resources on our end. Review collected by and hosted on G2.com.

Kaisa T.
KT
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Tracklution?

You don't have to be an engineer. It takes 5 minutes and it's PRETTY! Review collected by and hosted on G2.com.

What do you dislike about Tracklution?

Pricing, it has tiers but I would like to be able to cherry pick things like channels and features more freely.0 Review collected by and hosted on G2.com.

What problems is Tracklution solving and how is that benefiting you?

It is easy and fast to implement, so easy to recommend to our clients looking for serverside tracking solution. Review collected by and hosted on G2.com.

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