Trackdesk Features
What are the features of Trackdesk?
Marketing Operations
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
Campaign Activity
- Reports and Dashboards
- Brand Optimization
Link Options
- Custom Links
- Referral Link Generator
- Smart Link
Tracking Options
- Email Updates
- Affiliate Tracking
- Cookieless Tracking
Affiliate Management
- Affiliate Network
- Commissions and Payouts
- Customization
Trackdesk Categories on G2
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Marketing Operations
ROI Tracking | As reported in 10 Trackdesk reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 85% (Based on 10 reviews) | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns 11 reviewers of Trackdesk have provided feedback on this feature. | 80% (Based on 11 reviews) | |
Customer Insights | Collects and reports on data relating to customer journeys, preferences, and history 11 reviewers of Trackdesk have provided feedback on this feature. | 85% (Based on 11 reviews) | |
Multi-User Access | Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results 10 reviewers of Trackdesk have provided feedback on this feature. | 88% (Based on 10 reviews) | |
Spend Management | Includes features for budgeting, forecasting, and managing marketing investments | Not enough data | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy This feature was mentioned in 10 Trackdesk reviews. | 90% (Based on 10 reviews) | |
Reports and Dashboards | Creates reports and dashboards to analyze results of campaigns 11 reviewers of Trackdesk have provided feedback on this feature. | 92% (Based on 11 reviews) | |
Campaign Stickiness | Identifies which marketing campaigns resolved in open or closed opportunities This feature was mentioned in 10 Trackdesk reviews. | 87% (Based on 10 reviews) | |
Multichannel Tracking | Collects marketing campaign performance data across multiple channels 10 reviewers of Trackdesk have provided feedback on this feature. | 88% (Based on 10 reviews) | |
Brand Optimization | Based on 10 Trackdesk reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 87% (Based on 10 reviews) | |
Predictive Analytics | Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | Not enough data |
Link Options
Custom Links | Allows affiliates to create custom links for products. 73 reviewers of Trackdesk have provided feedback on this feature. | 91% (Based on 73 reviews) | |
Referral Link Generator | Provides an affiliate link generator. 70 reviewers of Trackdesk have provided feedback on this feature. | 95% (Based on 70 reviews) | |
Smart Link | As reported in 63 Trackdesk reviews. Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc. | 91% (Based on 63 reviews) |
Tracking Options
Email Updates | As reported in 65 Trackdesk reviews. Provides both merchants and affiliates with email updates on campaign performance. | 88% (Based on 65 reviews) | |
Affiliate Tracking | Provides merchants with data and analysis on the performance of campaigns and specific affiliations. This feature was mentioned in 71 Trackdesk reviews. | 94% (Based on 71 reviews) | |
Cookieless Tracking | As reported in 62 Trackdesk reviews. Allows for tracking without the use of cookies. | 86% (Based on 62 reviews) |
Affiliate Management
Affiliate Network | As reported in 68 Trackdesk reviews. Provides advertisers with access to a network of affiliates. | 89% (Based on 68 reviews) | |
Commissions and Payouts | As reported in 69 Trackdesk reviews. Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc. | 92% (Based on 69 reviews) | |
Customization | Includes features for customizing campaign assets. This feature was mentioned in 68 Trackdesk reviews. | 88% (Based on 68 reviews) |
