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TikTok Ads Reviews & Product Details - Page 9

TikTok Ads Overview

What is TikTok Ads?

TikTok for Business connects brands to an engaged audience through captivating ad formats designed to meet your business's goals and budget, regardless of size.

TikTok Ads Details
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Product Description

Meet global customers in their loved apps Successful ads drive your business forward


Seller Details
Seller
TikTok
Year Founded
2018
HQ Location
Los Angeles, California
Twitter
@tiktok
23,545 Twitter followers
LinkedIn® Page
www.linkedin.com
70,485 employees on LinkedIn®

Merrell W.
MW
Overview Provided by:

Recent TikTok Ads Reviews

TLC M.
TM
TLC M.Small-Business (50 or fewer emp.)
4.0 out of 5
"Best platform for advertising to the perfect demographic and growing your business"
I like tiktok ads is the perfect advertising plartform with the perfect demographic of audience. And also the abilty to integrate Tiktok Ads to the...
DH
Devin H.Enterprise (> 1000 emp.)
4.0 out of 5
"Good platform for younger generation"
I like that I can advertise my busioness on another platform to reach a younger audience. It is easy to use and implement in our marketing strategy...
DP
Diamonique P.Small-Business (50 or fewer emp.)
5.0 out of 5
"Tik Tok Ads"
The most helpful thing about Tik Tok Ads is the things that they are showing on the ads most of the time it is to encourage people to support the s...
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TikTok Ads Media

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Video Reviews

129 TikTok Ads Reviews

4.1 out of 5
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129 TikTok Ads Reviews
4.1 out of 5
129 TikTok Ads Reviews
4.1 out of 5

TikTok Ads Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for TikTok AdsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Entertainment
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about TikTok Ads?

It helps uplift the traffic & revenue :) Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

It's suitable for both B2C and C2C to run the campaign Review collected by and hosted on G2.com.

What problems is TikTok Ads solving and how is that benefiting you?

It creates the trend and entertain target audience Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about TikTok Ads?

I like that TikTok built its ad platform with a similar structure to Facebook ads. This makes it easier for marketers to switch over from platform to platform with ease.

I also like that under the 'assets' navigation menu, there is a page solely for 'comments' so you can easily monitor comments from users. FB makes it a little more difficult to do this.

Results-wise - we see that TikTok does drive a lot of impressions and traffic for a low cost. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

Conversions campaigns don't really deliver conversions. I understand that TikTok users are using the app to be entertained, but I also know that TikTok heavily influences purchasing behavior. TikTok needs to do a better job of making this a shoppable platform. Review collected by and hosted on G2.com.

What problems is TikTok Ads solving and how is that benefiting you?

TikTok is a good way to diversify an ad strategy, to generate lots of impressions and clicks for a low cost, and reach a younger audience, particularly Generation Z. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about TikTok Ads?

TikTok is a widely growing social media app - and the best way to get your business known is to advertise where many users are. So start advertising on TikTok as soon as possible - you'll be sure to get awareness and more conversions. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

I dislike how you aren't allowed to use certain music for ads as you would with regularly posting a TikTok. Ads are limited to choices of music. There should be more songs to choose from. Review collected by and hosted on G2.com.

Recommendations to others considering TikTok Ads:

I recommend any business to invest their time and money into TikTok ads. You want to get yourself out there, create brand awareness and conversions and generate leads. Using only traditional advertising won't get you the numbers you desire. Keep up with consumer behavior and what is popular today. Review collected by and hosted on G2.com.

What problems is TikTok Ads solving and how is that benefiting you?

TikTok Ads is helping with brand awareness and generating more leads/conversions. Being up-to-date with what's most popular among consumers today is very important; thus, promoting your business on TikTok is a must to keep up with consumers' behaviors and interests. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about TikTok Ads?

TIkTok ads did not take long to learn as the user interface is similar to other ad platforms that have been around for years. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

I think there is more information TiKTok should be offering on your ads. Right now, it is more high level insights. Review collected by and hosted on G2.com.

What problems is TikTok Ads solving and how is that benefiting you?

Problems I am solving is looking at performance to decide where to allocate more of my advertising budget; i.e. which campaigns and ads are performing the best. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about TikTok Ads?

There are minimal inputs to the actual meat of the ad. It's just a video, a very short caption, and a url. There aren't really many other variables at play here, which makes creative iteration very easy, as it can be difficult to find creative that works. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

A lot. The conversion tracking UI needs a lot of work, regardless of the fact that iOS14 is making advertising more difficult in general. Also, the UI for boosted posts is rather confusing, and there are some weird quirks while setting up ads that are weird. It also doesn't do a good job of setting up dynamic creative that can be useful in a consumable way. Review collected by and hosted on G2.com.

What problems is TikTok Ads solving and how is that benefiting you?

We are selling to customers. We are primarily using it for direct to purchase conversions. Depending on the price point, it's definitely a big volume addition to our other advertising channels. It also seems to be mutually exclusive from other channels. Review collected by and hosted on G2.com.

Youssef K.
YK
Q
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about TikTok Ads?

simply because most of the world now are using this platform, if you want to get to the biggest audience, then this is the right channel Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

I haven't encountered anything yet to dislike honestly Review collected by and hosted on G2.com.

What problems is TikTok Ads solving and how is that benefiting you?

the amazing features you can use to edit your post and utilize it to show your product in the best version Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about TikTok Ads?

tiktok ads have a month the best CPMs in paid ads Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

they are not the most efficient in terms of CPA and require investments in creative Review collected by and hosted on G2.com.

What problems is TikTok Ads solving and how is that benefiting you?

Allows us to diversify social media marketing advertising efforts and drive more quality traffic Review collected by and hosted on G2.com.

Tori F.
TF
Paid Media and Analytics Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about TikTok Ads?

I think TikTok is excellent for brand visibility and awareness. Videos perform better than static images. There is great targeting capabilities. Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

Nothing. I think it's a very new and upcoming platform. I do wish there was more data for appropriate benchmarks on TikTok. Review collected by and hosted on G2.com.

Recommendations to others considering TikTok Ads:

I think marketers should be taking advantage of this new digital channel. Review collected by and hosted on G2.com.

What problems is TikTok Ads solving and how is that benefiting you?

We are able to help our client's get more visibility and awareness. Review collected by and hosted on G2.com.

Olena K.
OK
Performance Marketing Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Verified User in Cosmetics
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about TikTok Ads?

I like the tik Tok ads because they have a higher demographic reach than most social media platforms Review collected by and hosted on G2.com.

What do you dislike about TikTok Ads?

Nothing at all. The mechanics of the app are pretty easy to maneuver around with. Everything is pretty much set in stone as far as making videos, editing, and adding music. Review collected by and hosted on G2.com.

Recommendations to others considering TikTok Ads:

Use it for promotional reasons. Posting consistently helps so much. Review collected by and hosted on G2.com.

What problems is TikTok Ads solving and how is that benefiting you?

The problem

I'm having is reaching other audience. I have realized the benefits of using the app generates a lot more followers than any other social media app I've used. Review collected by and hosted on G2.com.