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ThirdChannel Reviews & Product Details

ThirdChannel Overview

What is ThirdChannel?

ThirdChannel, based in Boston, MA, has been shaking up the retail world since 2013. We specialize in connecting brands with on-the-ground insights through a nationwide network of Brand Reps, empowering brands to stay agile and responsive. With a small but mighty team, we’re partnering with top brands across industries to bring their retail strategies to life in stores everywhere. Our platform isn’t just about data—it’s about action. With ThirdChannel, brands get real-time insights into store performance, dynamic reporting, inventory management, and a mobile app for Brand Reps to handle everything from merchandising to product demos. We make sure brands are in the loop and in control, whether they’re tracking store visits or jumping on trends. At the core, ThirdChannel solves one big problem: the gap between what brands want and what’s happening in-store. By giving brands instant visibility and tools to take action, we’re helping them stay ahead of the game, optimize every store visit, and create unforgettable customer experiences—all while driving sales and building loyalty.

ThirdChannel Details
Languages Supported
English
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Product Description

Field Team Manager PRO is the only retail tool that gives you crystal-clear, real-time visibility into all of your stores around the world—all at once.


Seller Details
Year Founded
2012
HQ Location
Boston, US
Twitter
@ThirdChannel3C
620 Twitter followers
LinkedIn® Page
www.linkedin.com
209 employees on LinkedIn®

Gina C.
GC
Overview Provided by:

Recent ThirdChannel Reviews

TS
Taylor S.Mid-Market (51-1000 emp.)
5.0 out of 5
"Our partnership with ThirdChannel is incredible!"
ThirdChannel has top notch support! I could not run our company's demo program without our account manager, Cathy. She truly keeps everything runni...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Working with 3c"
the team, the people, the platform, customer support,
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Good platform for honest conversations with your customers; educate those who chat for best results"
Being able to talk to a live person instead of a bot. Customers are glad to get personal service with actual product experience.
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ThirdChannel Media

ThirdChannel Demo - Comprehensive Tools to Manage Your Brand’s Field Force - Anywhere, Any time
Now you can control what’s happening on the ground without traveling by air. Supervise multiple teams across multiple retailers. With FTM PRO, you can: - See into all the stores that carry your product and drive strategy right from your desk. - Surface all potential fixes and turn those insigh...
ThirdChannel Demo - Real-Time Feedback for Retail and E-commerce
ThirdChannel provides the only in-store and online retail technology solution driven by passionate brand experts. Equipping skilled, passionate brand reps with powerful cloud-based technology allows them to make intelligent sales optimizations in both e-commerce and in-store environments. With a ...
ThirdChannel Demo - Technology to Create a Competitive Advantage
We created our proprietary technology as an end-to-end solution for businesses looking to improve their retail execution. With millions of aggregated data points available at your fingertips, you can optimize in-store and online sales strategies, allocate people and money more efficiently, and...
ThirdChannel Demo - Passionate Experts Matched Exclusively to Your Brand.
Whether you need 1 brand rep or 1,000, ThirdChannel is ready to provide the match made in retail heaven. Our brand reps bring your brand and products to life in a way that a pretty poster, a moving in-store merch display, or a coupon simply cannot. Matched on their expertise, passion, availabilit...
ThirdChannel Demo - Powerful eCommerce Solutions with Real Brand Reps
Online shoppers deserve the same dedicated support that in-store shoppers receive, and our powerful e-commerce customer support technology makes that pipedream a reality. Give customers the ability to connect with brand reps who actually know and love your products and have the ability to make...
ThirdChannel Demo - Retail Data at Your Fingertips
ThirdChannel offers an assortment of reporting and analytics solutions that will inform and equip you with the real-time, historic, and predictive data you need to develop and execute successful plans. Our proprietary technology stack includes Core Store Reporting, Advanced Sales Reporting, Re...
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Video Reviews

25 ThirdChannel Reviews

4.4 out of 5
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25 ThirdChannel Reviews
4.4 out of 5
25 ThirdChannel Reviews
4.4 out of 5

ThirdChannel Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
TS
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ThirdChannel?

ThirdChannel has top notch support! I could not run our company's demo program without our account manager, Cathy. She truly keeps everything running smoothly in our program and is so well-organized and intuitive. She really understands what we need and and executes requests quickly and efficiently. I could talk about her all day! ThirdChannel also takes great care of their brand ambassadors. They are treated with the utomost respect and kindness. It's been a wonderful experience all around. Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

The only feedback I have (which is on ThirdChannel's development radar) is for there to be improvement within the consumer engagement section of the visit report where brand ambassadors record which products and how many of each they sell. We would love to see a dropdown menu for a brand ambassador to choose what they sold during their demos within the visit reports versus an individual product question. Our company sells a wide array of products, so we are looking forward to this becoming a feature in the near future! Review collected by and hosted on G2.com.

What problems is ThirdChannel solving and how is that benefiting you?

I primarily manage our company's demo program, but also have other responsibilities in our organization. ThirdChannel is a true partner in co-managing our demo program. I would not be able to execute a successful program without them. Sampling/demo programs take a lot of tender love and care. The brand ambassadors require ongoing education, periodic communication from the brand and general support (payment, product focus, store questions, etc). Our account manager really takes on most of this and the feed feature enables me to have that brand connection which is really important. It is an easy way for me to communicate with our team and cheer them on for doing a great job. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about ThirdChannel?

the team, the people, the platform, customer support, Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

Data can be hard to track if there are changes to surveys/check ins. Website/app can be have some occasional issues. Review collected by and hosted on G2.com.

What problems is ThirdChannel solving and how is that benefiting you?

finding issues in store that are haooenign in real time Review collected by and hosted on G2.com.

Arthur R.
AR
Quality Assurance Engineer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
ThirdChannel
Ben P.
BP
Software Development Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about ThirdChannel?

I love being able to jump online and chat for an hour or two, when I want. While my community is more locked to a schedule, some busier communities have "freeskating" opportunities to take work when and if you want. I've been at it a LONG time and have customers who regularly come back looking for my insight. And, along the way I've made some money and earned a TON of products too. Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

Depending on the time and the community, things can get a little slow at times. Communities are all setup differently for this reason. While I've been consistent over the years with my first community, I've been able to chat for 3 others over the years -- each has it's own feel and intensity. As long as you know your products, though, and stay positive, it's rarely difficult. Review collected by and hosted on G2.com.

What problems is ThirdChannel solving and how is that benefiting you?

I'm able to help customers make informed purchases. The products that my team's community sells are VERY technical and these are not answers they could just find with simple google searches in most cases. When we help the customer understand the process and the products, purchasing online becomes a lot less intimidating. We also do a lot to combat false information that is spread by brick-and-mortar businesses about online sales in our industry. Review collected by and hosted on G2.com.

TF
Manager of Customer Service
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ThirdChannel?

The team at Needle is a pleasure to work with and have been great partners in implementing effective methods to drive growth year over year. They are swift to action any requests and instrumental in employing strategies that will enable us to achieve our sales goals. They take personal ownership of our business and are invested in striving to deliver an outstanding customer experience. The platform is user-friendly and provides insightful reporting across a vast breadth of metrics. The best practices they follow have been the primary reason that I have recommended their services to others seeking a reputable partner in this space. Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

I don't have anything in particular that I dislike Review collected by and hosted on G2.com.

Recommendations to others considering ThirdChannel:

I highly recommend considering Needle if you are looking to implement a Chat platform that is user-friendly, dynamic, and engaging. Review collected by and hosted on G2.com.

What problems is ThirdChannel solving and how is that benefiting you?

We are satisfying needs of customers who choose to reach out using the Chat feature for instant gratification instead of having to call in to speak to an agent. The benefits have been countless - we have seen elevated conversion rates, higher average order value, and higher than expected compounded annual growth rate year over year for the past several years. Review collected by and hosted on G2.com.

GM
Chat Advocate for Needle, General Manager for my day job, Brewer-Garrett
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ThirdChannel?

When you hear from a customer, "I would have spent hours looking for that, and you found it in minutes, thank you so much!" or "Wonderful communication and fast response, I bought because of this chat service" you smile from ear to ear as you know our competitors are not providing that same service. You can set your own hours and make as much as you want to make. Occasional contests help to keep people on their A-game and make the chatting experience just a little more fun. Great group of advocates, too. We chat amongst ourselves as well, sharing best practices, helping others when we can, and cracking a few jokes here and there. The experience also helps me to personally keep up with the changes and trends in technology that not only can provide value to those I chat with, but also with my professional career. Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

Sometimes you chat with jerks. Sometimes you chat with trolls. Sometimes you chat with customers that can't appreciate the effort you put into their search, only to have to give them an answer they don't want to hear. That can be disappointing, but those that appreciate our work are much more prevalent than those that don't. Review collected by and hosted on G2.com.

Recommendations to others considering ThirdChannel:

Great side hustle Review collected by and hosted on G2.com.

What problems is ThirdChannel solving and how is that benefiting you?

Finding the right technology for customers that meet their business needs and objectives. Review collected by and hosted on G2.com.

Kyle B.
KB
Hardlines Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ThirdChannel?

The expertise of those chatting is what makes Needle unique compared to other services. Their advocates know the products and services they are chatting for backward and forward and bring a significant value to the company they are supporting. Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

Everything has been wonderful. There isn't anything I have disliked at this point. Review collected by and hosted on G2.com.

Recommendations to others considering ThirdChannel:

From my experience using Needle, providing the most amount of information for their advocates makes the experience more unique than other services I have experienced in the past. Whether it is products being sold or services being provided, arming the advocates with the most information will make the experiences with customers better and more complete. Review collected by and hosted on G2.com.

What problems is ThirdChannel solving and how is that benefiting you?

Getting customers the right equipment for their game has been vital. Advocates knowing their product and what will work for the customer helps drive product and, ultimately, sales. Review collected by and hosted on G2.com.

John P.
JP
Customer Service Team Lead
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ThirdChannel?

Its awesome knowing that they have experienced chat support agents that understand customers needs and clients products.

Flexible hours that can be set depending on website traffic hours.

Program can alert chat support when there are customers browsing the site and notify them that customers may need help. Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

The ability for customers to turn the chat option off when browsing sites.

Pop ups on all pages.

But that is a small detail compared to the positives. Review collected by and hosted on G2.com.

Recommendations to others considering ThirdChannel:

Provide as much background on products and technical info as possible Review collected by and hosted on G2.com.

What problems is ThirdChannel solving and how is that benefiting you?

Customers answers and issues are quickly resolved.

Less phone calls to retail locations.

Allowing more focus on day to day operations.

Chat agents realize when an issue may need to be escalated, and allowing higher customer satisfaction with the clients site and order process. Review collected by and hosted on G2.com.

Verified User in Legal Services
UL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about ThirdChannel?

Needle provides me a path to have all my questions are always answered fast, accurate and with friendly personalized expert advice. Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

Needle has everything covered, and there are no downsides to using Needle at all. Review collected by and hosted on G2.com.

Recommendations to others considering ThirdChannel:

Needle is the best asset to any shopping experience to service your customers with their shopping experience. Review collected by and hosted on G2.com.

What problems is ThirdChannel solving and how is that benefiting you?

Needle helps me solve all my business questions, provides the assets and information I need, and benefit from the services they provide. Review collected by and hosted on G2.com.

Jason L.
JL
Agent
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ThirdChannel?

Flexible schedule options and great pay. I am able to chat about a sport and company I love. Needle is always working hard to listen and accomdate the needs of it's Advocates in conjunction with the brand. All the members of the team are educated in our field and a tremendous resource for information and knowledge about products and gear. Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

Don't always have all the answers to help chat clients out. Often have to defer to the brand's main customer service center and phone number due to lack of ability to help in certain situations. Certainly understand our limited capactiy as Advocates but wish we could do it all for the customer. Review collected by and hosted on G2.com.

Recommendations to others considering ThirdChannel:

Needle is a great company to work for and partner with. Honestly, don't have a single bad thing to say about what they do for both their brands and the Advocates they hire to work for them. Review collected by and hosted on G2.com.

What problems is ThirdChannel solving and how is that benefiting you?

Helping golf customers answer critical buying decision questions in real-time allows them to make confident equipment purchases directly on the company's website. This allows them a greater enjoyment of the game with the right clubs in hand after the purchase and increased loyalty to the brand we work for due to the unique service Needle offers. On behalf of the brand we are able to capture online sales at a higher rate due to the assuring confirmation and product information we are able to provide the customer and lead them right up to the checkout process. Review collected by and hosted on G2.com.