Retail execution software helps plan, manage, and monitor in-store activities in the consumer packaged goods (CPG) industry. These solutions facilitate improved collaboration between CPG companies and retailers to optimize in-store sales and increase profits. Retail execution software is used by merchandisers and marketing professionals in the CPG industry. It can also be used by field sales employees to manage sales activities.
Retail execution software can be delivered as a single product or as a mix of multiple solutions. This type of software integrates with trade promotion management software and retail POS software.
To qualify for inclusion in the Retail Execution category, a product must:
Plan retail execution activities for sales and marketing
Manage territories and associated teams and activities
Ensure compliance with brand policies or pricing rules
Monitor the performance of field and in-store retail activities
Provide intelligence to support retail execution activities