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The EX Program Reviews & Product Details

The EX Program Overview

What is The EX Program?

The EX® Program is a digital tobacco cessation program for employers and health plans. Developed by Truth Initiative® in collaboration with Mayo Clinic, the EX Program applies evidence-based approaches and best practices in digital interventions to achieve positive health outcomes. What Makes the EX Program Different: - Human-powered digital support: Live chat coaching and our award-winning social community empower smokers with compassion and accountability. - Personalized to participants: Multi-modal tools tailor the quitting experience to individual needs, including e-cigarette users and pregnant women. - Support for how addiction works: 24/7 support for as long as smokers and ex-smokers need to quit and stay quit—making the difference between a slip and a full-blow relapse. Program Features: - EX Plan, a quit plan with interactive exercises, educational videos and tailored emails - EX Community, peer support in a thriving social network - EX Coaches, tobacco treatment experts who provide unlimited 1:1 chat sessions - EX Text Messaging, interactive and tailored text messages based on how users engage with the program - Nicotine patches, gum or lozenges delivered to participants'​ homes - Optional content related to pregnancy and new motherhood - Tailored e-cigarette messaging to help people of all ages quit Client Benefits: To track program effectiveness, EX Program clients receive quarterly reports on engagement and enrollment. Our clients also receive easy-to-use quarterly and seasonal promotional materials proven to drive program enrollment and sustain participation. Results: To date, more than 800,000 tobacco users have registered for EX®, developing the skills and confidence critical for a successful quit. Visit our www.theexprogram.com to learn how to give your population the personalized tools they need to quit tobacco for good.

The EX Program Details
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Product Description

The EX Program combines evidence-based interventions with one of the longest-running active support networks for smokers and EXes.


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The EX Program Media

The EX Program Demo - EX Plan provides interactive exercises, educational videos and tailored emails
Our interactive, self-paced, guided quit plan provides the specialized support tobacco users need for the behavioral, social and physical aspects of tobacco addiction. The EX Plan has helped more than 800,000 tobacco users develop the skills and confidence that are critical for a successful quit.
The EX Program Demo - EX Coaches are tobacco treatment experts who provide unlimited 1:1 chat sessions
When tobacco users have a question or craving, their EX Coach is there. Any time, anywhere through live chat, EX Coaches offer support. Our tobacco treatment experts understand how this addiction affects each person’s life differently and how best to overcome it.
The EX Program Demo - EX Text Messaging delivers interactive and tailored text messages based on how users engage with the program
The EX Program’s robust text messaging platform delivers interactive and tailored messages based on how the tobacco user has—or hasn’t—engaged with the program. Fully integrated with the EX Plan, our text messaging program changes with our users to deliver a relevant, timely, and compelling seri...
The EX Program Demo - The EX Community is a thriving online community of current and former smokers.
Our award-winning EX Community provides an unrivaled level of peer support. As part of the largest tobacco cessation community, thousands of smokers and ex-smokers share candid advice and powerful motivation. Our research has proven that participation in the EX Community is a key driver of quitt...
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