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4.6 out of 5
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Tapestry Segmentation 
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UM
Verified User in Marketing and Advertising
Enterprise(> 1000 emp.)
What do you like best about Tapestry Segmentation?
I like that it offers demographic insights in to zip codes. When using customer data we were able to aggregate profiles to understand our customer base. Review collected by and hosted on G2.com.
What do you dislike about Tapestry Segmentation?
I wish we could get more targeted, down to the street Review collected by and hosted on G2.com.
2 out of 3 Total Reviews for Tapestry Segmentation
4.2 out of 5
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KH
Ken H.
Executive Director
Small-Business(50 or fewer emp.)
UH
Verified User in Higher Education
Mid-Market(51-1000 emp.)
What do you like best about Tapestry Segmentation?
I love how many categories of products and services it contains! Review collected by and hosted on G2.com.
What do you dislike about Tapestry Segmentation?
We just have 2013 and 2014 and it's not useful for longitudinal work because you didn't re-survey you just adjusted to current levels of income in 2014, which isn't that useful for change over time. I also wish it was easier to compare geographies to one another. Rich areas spend more in all categories, and poor areas spend less in general. I also think much of this data is interpolated, and it would be great to have a detailed methodology and MOE category. Review collected by and hosted on G2.com.
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