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Taboola Reviews & Product Details

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Taboola?

Wide exposure for our clients across relevant sites, ability to A/B test title and images. Use information and data to help drive other marketing initiatives. Review collected by and hosted on G2.com.

What do you dislike about Taboola?

The traffic that Taboola drives isn't the best. It really doesn't convert well and we've decided to slowly pull away from that platform in lieu of spending elsewhere. Review collected by and hosted on G2.com.

Recommendations to others considering Taboola:

Definitely review pricing Review collected by and hosted on G2.com.

What problems is Taboola solving and how is that benefiting you?

Trying to get more people to view our content, products, services, etc. Review collected by and hosted on G2.com.

Taboola Overview

What is Taboola?

Taboola is the world's most popular content discovery and native advertising platform. Find quality consumers at scale and nurture them throughout the buyer’s journey using precise targeting and retargeting. Grow sales using a performance-first platform including automated bidding, traffic management, and more.

Taboola Details
Languages Supported
German, English, French, Italian, Japanese, Portuguese, Spanish
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Product Description

Distribute Your Content. Premium Publishers. Engaged Audiences.


Seller Details
Seller
Taboola
Year Founded
2007
HQ Location
New York, NY
Twitter
@taboola
11,136 Twitter followers
LinkedIn® Page
www.linkedin.com
1,876 employees on LinkedIn®
Ownership
NASDAQ: TBLA

Daragh N.
DN
Overview Provided by:

Recent Taboola Reviews

Nidhi  R.
NR
Nidhi R.Mid-Market (51-1000 emp.)
5.0 out of 5
"Best Native Platform to use"
Taboola is the platform which helps us to capture more leads
Troy O.
TO
Troy O.Small-Business (50 or fewer emp.)
4.5 out of 5
"Cost efficient, high traffic, must try marketing platform."
The ease of generating ads with the assistance of the AI gerated headlines.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Taboola Will Get You Traffic"
Taboola is a good source of cheap, high volume traffic.
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Taboola Media

Taboola Demo - Taboola
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28 out of 29 Total Reviews for Taboola

3.0 out of 5
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28 out of 29 Total Reviews for Taboola
3.0 out of 5
28 out of 29 Total Reviews for Taboola
3.0 out of 5

Taboola Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for TaboolaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Nidhi  R.
NR
Paid media executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about Taboola?

Taboola is the platform which helps us to capture more leads Review collected by and hosted on G2.com.

What do you dislike about Taboola?

they have bit lead discrepancy which makes difficult to count leads Review collected by and hosted on G2.com.

What problems is Taboola solving and how is that benefiting you?

Taboola provides leads in good CPL and also shows our ad on native platforms Review collected by and hosted on G2.com.

Troy O.
TO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Taboola?

The ease of generating ads with the assistance of the AI gerated headlines. Review collected by and hosted on G2.com.

What do you dislike about Taboola?

Editing images to correct ratios can be difficult. Review collected by and hosted on G2.com.

What problems is Taboola solving and how is that benefiting you?

Taboola has gained high exposure to our target market. We get 2x the amount of leads when ads are running vs. without use of taboola. Review collected by and hosted on G2.com.

Verified User in Religious Institutions
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Taboola?

Taboola is a good source of cheap, high volume traffic. Review collected by and hosted on G2.com.

What do you dislike about Taboola?

The quality of traffic from Taboola is not as high as other advertising platforms. Review collected by and hosted on G2.com.

What problems is Taboola solving and how is that benefiting you?

We were looking to increase our reach and grow our traffic and Taboola did a good job at gaining cost-effective traffic. Review collected by and hosted on G2.com.

Miguel I.
MI
Marketing and Data Expert
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Taboola?

The way the platform shows the relevant data through its UI. It's very precise in terms of KPI's such as impressions, clicks, conversions. And its tracking pixels are really helpful at the moment of taking a decision in order to increase or decrease budgets of showing ads. Review collected by and hosted on G2.com.

What do you dislike about Taboola?

The campaign building process and the optimization of the images for different placements don't allow me to look at correct previews. Sometimes the images appeared cut when they were actually exactly to the dimensions they were asking. Review collected by and hosted on G2.com.

Recommendations to others considering Taboola:

Once the platform is set up with the pixels and tracking systems it is pretty straightforward to use. Although, the initial set in order to correctly run campaigns might be a little bit tedious Review collected by and hosted on G2.com.

What problems is Taboola solving and how is that benefiting you?

Driving traffic and sales to my website, through images and videos using a display network. Specifically gaining TOFU users that don't know the brand and are inside a very specific niche of the market. Review collected by and hosted on G2.com.

Ketan P.
KP
Manager - Performance Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Taboola?

To be honest, nothing is helpful about Taboola. I know I have to answer what is best but I cannot actually recall what is best about them. Review collected by and hosted on G2.com.

What do you dislike about Taboola?

There is just not one thing that I disliked.

I can't believe that I am writing this but signing up for the platform itself is a cumbersome job, it was tedious, non-user friendly and vague. Since I had to run ads on it I somehow ended up doing it at last. Review collected by and hosted on G2.com.

What problems is Taboola solving and how is that benefiting you?

Taboola has tied up with many publishers for running native display ads and we wanted to try it out for the very same reason, because Google Ads doesn't provide any options to run native ads. Review collected by and hosted on G2.com.

Satya V.
SV
Growth Product Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Taboola?

Taboola is an excellent platform for building a top funnel and increasing Brand awareness. Campaign setup is the easiest here as there are not any major audience buckets or other targeting options to choose from. It just shows the right ads to the right audience through its Machine Learning Model which has acquired data of millions of users over time. Review collected by and hosted on G2.com.

What do you dislike about Taboola?

There are not many targeting options available and that is the main reason we can not expect a better quality of users to flow in through Taboola ads. Review collected by and hosted on G2.com.

Recommendations to others considering Taboola:

Taboola is a great Native ad platform to get additional scale if you think you as a brand have exhausted your addressable audience size. Review collected by and hosted on G2.com.

What problems is Taboola solving and how is that benefiting you?

We use Taboola to get visibility on news websites and it has been a great way of getting installs at unimaginably low costs We build our acquisition funnel through this Native ad platform and once we build the top funnel, it is up to us to engage them through promotions and other offers. Review collected by and hosted on G2.com.

Missy J.
MJ
Ad Operations Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Taboola?

There customer service is top notch. I was impressed with their responsiveness and knowledge. Their product and UI are both easy to use and great for publishers. We have been really pleased with this service for our clients and the added revenue that they are able to provide. Review collected by and hosted on G2.com.

What do you dislike about Taboola?

Their reporting in the UI is a little bulky, so you have to pull a lot of different ways to download the data in different spreadsheets - in order to complete the internal reporting we have, it is just a little more time consuming, but nothing we can't handle. The UI could use a bit of an update from the esthetic side of things :) Review collected by and hosted on G2.com.

What problems is Taboola solving and how is that benefiting you?

Added additional revenue points for publishers. Native advertising is all the rage right now on the publisher side of the world, and there are a lot of competitiors in this space - Taboola has been great to work with. Review collected by and hosted on G2.com.

James R.
JR
Marketing Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Taboola?

Customer support is there to help guide you in setting up your campaigns. Review collected by and hosted on G2.com.

What do you dislike about Taboola?

Taboola can be very expensive if you do not set up your campaigns correctly and optimize them. Review collected by and hosted on G2.com.

Recommendations to others considering Taboola:

Reach out to an account rep and have them give you a whitelist of placements to start with at the beggining. Review collected by and hosted on G2.com.

What problems is Taboola solving and how is that benefiting you?

I can get client ads on high-quality websites like Fox News and others. Review collected by and hosted on G2.com.

Giancarlo R.
GR
Dentist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Taboola?

Nothing was helping. They did not give any explanation when my account and campaign was rejected. Review collected by and hosted on G2.com.

What do you dislike about Taboola?

Set a new account and was rejected after they took my payment method. No explanation. Very poor business model. Review collected by and hosted on G2.com.

What problems is Taboola solving and how is that benefiting you?

They give no explanation to a problem or solution to solve it Review collected by and hosted on G2.com.

Quyen N.
QN
Chief Executive Officer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Taboola?

Retargeting possibilities on a large network. The native ads have a good exposure. Review collected by and hosted on G2.com.

What do you dislike about Taboola?

They claim to have a self service, but already at the creating of the account it requires their support to get back to you. Also they reject ads campaings with unfair and subjective actions. Review collected by and hosted on G2.com.

What problems is Taboola solving and how is that benefiting you?

Retageting and native ads. Review collected by and hosted on G2.com.