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Swat.io Reviews & Product Details

Laura S.
LS
Online Media Managerin (Senior)
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Swat.io?

What I like most about SWAT is that it allows me to collaborate and plan content with my colleagues across the country. Since our team is spread out, SWAT makes it really easy to schedule, reschedule, and duplicate content while keeping an overview of everything. The ticket system is also super intuitive, which means the onboarding process is quick and straightforward. Review collected by and hosted on G2.com.

What do you dislike about Swat.io?

The only thing I don’t love about SWAT is that the analytics sometimes don’t seem 100% accurate. We occasionally cross-check them with Meta to find a middle ground. Other than that, I really enjoy using it! Review collected by and hosted on G2.com.

What problems is Swat.io solving and how is that benefiting you?

Redistribuiting Content on diffenrent channels and duplicating it. Review collected by and hosted on G2.com.

Swat.io Overview

What is Swat.io?

Swat.io is a social media management tool for businesses and agencies that has been operating since 2013. Swat.io supports professional social media marketing teams with excellent customer service and the right technical solution that covers all relevant areas of social media marketing on Facebook, Instagram, Messenger, Twitter, YouTube, LinkedIn, TikTok, WhatsApp, Google My Business, and Pinterest: content planning and publishing, community management, social customer service, analysis, and monitoring. Swat.io is one of the enterprise segment market leaders in the German-speaking region. Customers include ARD, Burda, DerStandard.at, Drei Hutchison, ÖBB, ORF and ZDF.

Swat.io Details
Product Website
Languages Supported
German, English
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Product Description

Swat.io offers three products: Publisher, Inbox, and Suite. Swat.io Publisher allows you to plan and publish different post formats on the most important social media channels. You can see all posts from all channels in a central calendar and collaborate effortlessly with your team. Swat.io Inbox collects all messages, mentions and comments from your brand's social media channels in one place. This helps you save time and gives you a perfect overview at all times. Swat.io Suite combines both Publisher and Inbox to create a unified command center for all your social media management tasks. All products also include a comprehensive analytics section, an activity log for perfect traceability of all actions, and an elaborated roles and permissions management. Prices start at 35 euros per month, depending on the chosen plan and the number of users and channels. A free 21-day trial is available.

How do you position yourself against your competitors?

We empower people to connect in digital communities. Therefore we work every day to create the best social media tool for marketers. With Swat.io you can plan, publish, communicate and analyse on all your social media profiles in one place. We are close to our customers, engage with them on a regular basis to learn how we can grow and improve our product even more. Our inhouse support of true enthusiasts is one of the best out there and they answer your questions in under 5 minutes with a 96% satisfaction rate.


Seller Details
Seller
Swat.io
Company Website
Year Founded
2012
HQ Location
Vienna
Twitter
@swat_io
1,723 Twitter followers
LinkedIn® Page
www.linkedin.com
49 employees on LinkedIn®
Description

Swat.io is a comprehensive social media management platform designed for businesses and agencies to enhance their online presence. It offers tools for content planning, publishing, community management, and analytics across various social media channels. With features like collaborative workflows and performance tracking, Swat.io aims to streamline social media strategies and improve engagement for users looking to optimize their digital marketing efforts. For more information, visit their website at [swat.io](https://www.swat.io).


Stefanie K.
SK
Overview Provided by:

Recent Swat.io Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Work across all social media channels with one tool"
Easy to plan and copy content across different channels. Ultra fast response from the help desk.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Hilfreiches Tool für Social-Media Management"
Sehr intuitiv und benutzerfreundlich sowie einfach in der Verwendung! Die übersichtliche Oberfläche macht die Bedienung einfach und effizient. Unte...
Laura S.
LS
Laura S.Enterprise (> 1000 emp.)
4.5 out of 5
"Best tool in business for Social Media Planning"
What I like most about SWAT is that it allows me to collaborate and plan content with my colleagues across the country. Since our team is spread ou...
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Swat.io Media

Swat.io Demo - Swat.io Dashboard
The Swat.io Dashboard gives you an overview of what's open on your managed workspaces, how many tickets are open, how many posts wait for your feedback and approval for every single organisation you manage.
Swat.io Demo - Swat.io Content Planning with Publisher
Use the central one-stop calendar in Publisher to keep track of scheduled and already published social media content on all your channels. Use these Swat.io features to plan and coordinate all team activities. You’ve always got everything under control, even with numerous channels and large teams.
Swat.io Demo - Swat.io Content Publishing with Publisher
Publish your content to your social media channels straight away or schedule it for automatic publishing later. All major social media platforms are covered, including TikTok, Snapchat, Xing, Vimeo and other platforms, through dedicated scheduling channels.
Swat.io Demo - Swat.io Community Management with Inbox
Communicate effortlessly with people on different platforms. The central Swat.io Inbox is your one-stop inbox for all comments, posts, mentions and private messages on social media. Quick response times, efficient ticket assignment and community management are all easy to master with these Swat.i...
Swat.io Demo - Swat.io Analytics
Get a quick overview of key metrics and performance KPIs and find out how well you and your team are doing. Analyze your community, content, self-defined tags and several other parameters to improve your performance each day.
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145 out of 146 Total Reviews for Swat.io

4.3 out of 5
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145 out of 146 Total Reviews for Swat.io
4.3 out of 5
145 out of 146 Total Reviews for Swat.io
4.3 out of 5

Swat.io Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Swat.ioQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
GP
Head of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Swat.io?

Ich benutze Swat.io schon seit vielen Jahren täglich, und es wird ständig besser. Das Tool hat ein übersichtliches Interface, in dem die für die tägliche Arbeit zur Verfügung stehenden Funktionen einfach zu finden sind. Durch die kleinteilige Rollenverteilung lassen sich auch komplexe Teamstrukturen abbilden und leicht in den Arbeitsalltag implementieren und integrieren. Gleichzeitig kann ich die Geschwindigkeit und Qualität des deutschsprachigen Kundendienstes nicht genug hervorheben.

Der Kundendienst nimmt auch Verbesserungsvorschäge entgegen, ordnet sie ein und gibt sie an die Entwicklung weiter. Mindestens zwei meiner Vorschläge hat Swat.io über die Jahre in die Software integriert – das Tool entwickelt sich also wirklich entlang der Bedürfnisse seiner Kund:innen. Review collected by and hosted on G2.com.

What do you dislike about Swat.io?

Zwei Dinge kann ich bei Swat.io aktuell (Januar 2025) noch kritisieren:

1. die Administration des Accounts. Das Interface dafür ist nicht besonders intuitiv. Allerdings muss ich es auch so gut wie nie öffnen, nachdem ich das Tool einmal eingerichtet habe. Dieser Punkt ist daher aus meiner Sicht nur geringfügig.

2. die Analyse und Reports. Der Analyse-Teil des Tools hat lange keine Aktualisierung mehr erfahren und der Reports-Bereich ist kaum der Betaphase entwachsen. Andererseits soll beides jetzt modernisiert werden, so dass dieser Kritikpunkt wohl bald wegfallen dürfte. Review collected by and hosted on G2.com.

What problems is Swat.io solving and how is that benefiting you?

Mit Swat.io plant mein Unternehmen ca. 80 % aller Social-Media-Beiträge mit Swat.io voraus (einiges geht leider nicht, was aber an den APIs der Plattformen liegt, nicht an Swat.io) und erledigt einen noch größeren Anteil des Community Managements über das hervorragende Ticket-System. In nur wenigen Fällen betreten wir die Plattformen selbst, um Antworten auf Kommentare oder Direktnachrichten zu schreiben. Review collected by and hosted on G2.com.

Pia M.
PM
Content Creation Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Swat.io?

Swat.io is easy and intuitive to use. There are many features available and the team is constantly trying to improve swat.io's usability. I've also had a few questions along the way and have always received quick and good support. Review collected by and hosted on G2.com.

What do you dislike about Swat.io?

So far there is nothing I particularly dislike about swa.tio. Sometimes I feel like it might not show me all the comments I have received on Instagram or Facebook that I haven't read yet – I always check back with Meta Business Manager to make sure and am pretty sure I would have missed some if I hadn't done that. Review collected by and hosted on G2.com.

What problems is Swat.io solving and how is that benefiting you?

Swat.io is making it easy to manage postings over multiple platforms all in one place – edit them, move them to different date and times. Review collected by and hosted on G2.com.

Jacqueline P.
JP
Online Marketing Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Swat.io?

swat.io ist peferkt für unser Team, da 3 von 4 im Team nur 2 Tage in der Woche arbeiten und zum Teil im Homoffice sind - über die Workflows in swat.io sind wir trotzdem jederzeit up to date :)

Zusätzlich können wir durch die Analytics Funktion den Erfolg unserer Arbeit messen, die im Unternehmen präsentieren und uns stets an die Community anpassen.

Der schnelle und unkomplizierte Support, erleichtert die Einarbeitungszeit und die Hilfe bei offenen Fragen ungemein. Review collected by and hosted on G2.com.

What do you dislike about Swat.io?

Wir freuen uns schon, wenn die Monitoring Funktion alltagstauglich wird :) Review collected by and hosted on G2.com.

What problems is Swat.io solving and how is that benefiting you?

Teilzeit- und Homoffice Arbeit stellt keine Herausforderung mehr dar. Wir müssen für verschiedene Plattformen nur noch 1 Tool verwalten. Das Vorplanen der Beiträge lässt eine bessere Arbeitseinteilung zu und wir sehen auf einen Blick, wie wir performen. Review collected by and hosted on G2.com.

Verified User in Food Production
UF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Swat.io?

Sehr intuitiv und benutzerfreundlich sowie einfach in der Verwendung! Die übersichtliche Oberfläche macht die Bedienung einfach und effizient. Unterstützt alle wichtigen Plattformen und bietet nahezu alle essenziellen Funktionen für ein effektives und schnelles Social Media Management.

Bei Fragen ist der Support immer direkt erreichbar und man erhält schnell eine Rückmeldung. Review collected by and hosted on G2.com.

What do you dislike about Swat.io?

Was uns jedoch fehlt, ist die Möglichkeit, Storys vorzuplanen – das wäre ein echter Mehrwert. Auch die KI-Funktionen sind zwar spannend, aber noch nicht ganz ausgereift. Besonders eine verbesserte automatische Keyword-basierte Antwortfunktion wäre wünschenswert. Wenn diese Punkte optimiert werden, wäre es perfekt! Review collected by and hosted on G2.com.

What problems is Swat.io solving and how is that benefiting you?

Swat.io erleichtert unsere Arbeit enorm! Wir profitieren davon, Ideen, Content-Erstellung und automatisierte Veröffentlichung in einem Tool zu vereinen. Es ist ein echtes All-in-One-Tool, das eine übersichtliche und effiziente Kampagnenplanung über mehrere Kanäle ermöglicht. Die Bedienung ist einfach, schnell und intuitiv – genau das, was man für ein effektives Social Media Management braucht! Review collected by and hosted on G2.com.

Gaurav Gautam S.
GS
Copy Writer Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Swat.io?

The very basic thing I like about Swat.io is the UI. It appears as an easy to use platform, friendly to new users, besides the range of opportunities for social media management. Centralised management, advanced scheduling & CRM Integration are good. Review collected by and hosted on G2.com.

What do you dislike about Swat.io?

Social listening and content creation tools can be robust as a social media management tool. There can be more analytics that the tool can provide. I am not sure about the customer support experience so far though. Review collected by and hosted on G2.com.

What problems is Swat.io solving and how is that benefiting you?

It helps in planning and consistency. As a new user, I am finding it good. There are platforms that be connected such as Facebook, X, YouTube, Threads, etc. that adds to the value of Swat.io as a social media management tool. While coordinating social media efforts with a team can be tough, Swat.io can make it helpful with content quality maintenance and role-based access, also ensuring account security. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Swat.io?

- Tool fürs Community-Management, weil alle Kanäle auf einen Blick und einfache Organisation. Einziges Manko hierbei: Kommentare auf Kampagnen bei Instagram werden nicht angezeigt.

- Analytics Tool zeigt praktische Kennzahlen an.

- Einfacher Freigabeprozess.

- Schneller und unkomplizierter Support bei Fragen.

- Kanäle waren schnell in swat.io integriert. Review collected by and hosted on G2.com.

What do you dislike about Swat.io?

- Die Ansicht in der Contentplanung finde ich nicht optimal. Mein Wunsch wäre hier etwas kleinteiliger zu arbeiten, damit man größere Zeiträume visualisieren kann.

- Es wäre schön, wenn man im Communitymanagment Kommentare und Nachrichten auf den diversene Plattformen liken könnte. Bei LinkedIn oder Insta-Stories funktioniert das z.B. nicht, sodass man sich erst wieder bei der Plattform einloggen muss.

- Kommentare zu Sujets aus Kampagnen werden im Communitymanagement nicht angezeigt (Instagram).

- Wenn man ein Video im Publisher hochlädt, welches nicht den Spezifikationen entspricht, sollte gleich eine Fehlermeldung kommen, die das Posting nicht vorplanen lässt. So kann man umgehen, dass Postings nicht veröffentlicht werden können. Review collected by and hosted on G2.com.

What problems is Swat.io solving and how is that benefiting you?

Wir betreiben viele unterschiedliche Social Media Kanäle für unterschiedliche Marken, da ist es sehr hilfreich alles in einem Tool zu verbinden. Das spart gerade im Community Management Zeit. Review collected by and hosted on G2.com.

Gerald C.
GC
Vereins Kassier
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Swat.io?

The approach to including different social networks together with different users helps us to manage some hundred channels with 10 suborganisations and many hundred volunteeer and paid-staff users. It works for community management and planned outgoing communication including channel sharing over innerorganisational borders.

Adding new channels is easy and can be done fast. The usability is quite easy to understand. Review collected by and hosted on G2.com.

What do you dislike about Swat.io?

Almost all of the functions works quite well, so nothing to dislike. Review collected by and hosted on G2.com.

What problems is Swat.io solving and how is that benefiting you?

We bridge gaps in processual management of comlex intra-organisational communication management in a federally organised organisation and provide a stringent and continous unique communications to provide our target audiences relevant information. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Swat.io?

Am besten gefällt mir die übersichtliche Benutzeroberfläche, die einfache Planung von Beiträgen und die Möglichkeit, alle Kanäle zentral zu verwalten. Besonders die Teamfunktionen sind super praktisch! Review collected by and hosted on G2.com.

What do you dislike about Swat.io?

Die App ist super übersichtlich und erleichtert das Social Media Management enorm. Kleine Schwächen gibt es bei versteckten Funktionen und den Reporting-Optionen, aber insgesamt überwiegen die Vorteile deutlich! Review collected by and hosted on G2.com.

What problems is Swat.io solving and how is that benefiting you?

Ein zentrales Problem, das Swat.io löst, ist die zeitaufwendige Verwaltung mehrerer Social-Media-Kanäle. Mit dem Tool können alle Plattformen an einem Ort gebündelt gemanagt werden, was die Prozesse enorm vereinfacht.

Ich profitiere davon, indem ich Beiträge effizient planen und veröffentlichen kann, ohne zwischen verschiedenen Plattformen wechseln zu müssen. Außerdem ermöglicht mir Swat.io, schnell auf Community-Anfragen zu reagieren und mein Team besser zu koordinieren. Das spart Zeit und sorgt für einen professionelleren Auftritt. Review collected by and hosted on G2.com.

Marina L.
ML
Leitung Online Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Swat.io?

It's simple, it's clear and helps us a lot to organise our social media accounts. Also the support is very very nice and good. Review collected by and hosted on G2.com.

What do you dislike about Swat.io?

The inbox/ticket system is not that clear as the rest of the tool, so we actually do not use it. Review collected by and hosted on G2.com.

What problems is Swat.io solving and how is that benefiting you?

swat.io helped us organise our Social Media Management. We are a small team of 5 members who work together on different locations and due to the use of swat.io we found a perfect workflow to work more efficient and more structured. Especially the publisher with the approval process and the activity log to communicate with the other team members is very very helpful. Review collected by and hosted on G2.com.

Rolf M.
RM
Founder &amp; Writer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Swat.io?

Collaboration features for teams that make it possible to

- chat about social media posts between team members inside Swat

- monitoring reactions and community management

On top, I like the basic reporting you get inside Swat, so you do not have to leave Swat to get the basic numbers about performance. Review collected by and hosted on G2.com.

What do you dislike about Swat.io?

The user experience for switching between months is solved in a way that is uncommon to me. Review collected by and hosted on G2.com.

What problems is Swat.io solving and how is that benefiting you?

- Working with our agency clients directly in a collaborative mode in Swat - We create drafts inside Swat and the editing and approval process is done inside Swat with our clients

- Cross platform support - We publish across a variety of platforms - Swat supports them all Review collected by and hosted on G2.com.